This document provides a target audience profile for marketing purposes. The target audience is 16-25 year old males and females who are heterosexual, atheist or Christian, and have altruistic values. They do their weekly shopping at Tesco and wear brands like Nike, Adidas, Ralph Lauren, and Levi's. They would go to restaurants like GBK, Byron, and Nandos. They mostly buy clothing and gaming consoles like Call of Duty. They enjoy hanging out at shopping centers and going to bars and clubs. They use the internet mainly for social media and streaming films on portable devices and their TV. They go to the cinema very rarely and prefer to watch thrillers and action films on Netflix and

1. AlbionaRamadani
Target Audience Profile
Age group:16-25 yearolds
Gender:Male and female
Sexual orientation:Heterosexual
Religion:AtheismorChristianity
Value system:Altruistic- Believesingoodmoralsandwantto helpotherswhenevertheycan
Political affiliation:Capitalist
Where wouldtheydotheirweeklyshopping? - Tesco
What brandswouldtheywear? – Nike,Adidas,RalphLauren,Levis,Vans.
What restaurantwouldtheygoto? – GBK, Byron, Nandos.
What do theyusuallybuy? –As theyare younger,they mostlybuy clothingandgamingconsoles
such as Call of Duty,whichis a thrillerbasedgame.
Where do theyusuallygo? – The target audience usuallyliketogoto shoppingcentrestohangout
withothersor shopthere.Theyalsoprefertogo to bars and clubsduringthe nighttime.
How dotheyuse the internet? –Theymainlyuse the internetforsocial mediaandbeingable to
watch filmsorshowsusingportable devicesaswell astheirtelevisionsathome.
How oftenwouldtheygotothe cinema? – Veryrarely,theymostlyuse Netflix andonline streaming
much more often.
What type of filmsdotheywatch? – Theyenjoywatchingthrillerfilmsaswell asactione.g.The
Bourne Series,Inception.

2. AlbionaRamadani
Target Audience Mood Board