The music video for Beyonce's "Hold Up" uses various techniques from Goodwin's theory of music videos. It matches the editing and speed of the video to the song's music and verses/chorus structure. The video primarily focuses on Beyonce, showing her face during emotional moments. It also uses visuals and props that relate to and illustrate the song's lyrics about betrayal and prayer. Viewers would want to rewatch for the effective visual effects within the first minute that portray Beyonce's resilience and strength despite pain from a loved one's betrayal.

1. https://www.slideshare.net/FortuneRioba/andrew-goodwin-music-video
Applying Goodwin’s ideas to (Hold up- Beyonce)
https://www.youtube.com/watch?v=PeonBmeFR8o
Theory Description – effect on audience
1) THOUGHTBEATS
Editing of video matches the
music or sound effects
Speed & Structure of video
consider verses and chorus
How does the video mirror the
singer’s voice?
How often does it cut back and
forth to the singer’s face and
at what moments?
Sound effect at start matches with her body
sinking into the water in slow motion.
Slow motion throughout the song. During the
chorus destruction and action is increased
whereas in verse much simpler only see her
walking through the street.
Throughout the video the main focus is of the
artist, reverts to others for a two seconds max
then returns back to the artist.
2) NARRATIVE &
PERFORMANCE
Narrative or visuals match the
lyrics of the song
Voice over of the artist helps explain the emotion
of this song.
‘holy book’ image of the bible floating in the
room.
‘prayed on my knees’ see the artist praying on
her bed whilst on her knees.
3) STAR IMAGE
How much focus is on the
artist(s)?
Highlighting physical
attractiveness (particularly in
women) e.g. multiple close
ups of the main member/artist
Objectifying the artist(s)?
Do they have a trademark or
key signifier?
All the focus is on the artist. Shot with her
watching herself sleep. She holds the most
importance throughout this video.
Medium close up- shows her cleavage in slow
motion. Extreme close ups of her lips. Biting her
lips whilst looking towards the camera.
Laying on the bed- connotations of sex. Arches
her back when rising emphasizes on her cleavage.
‘hot sauce’ on the bat used within another song
‘formation’ which in the other song was used
lyrically as a way to fight police brutality. Within
this video it is used as another way of anger at
the betrayal of her significant other.

2. https://www.slideshare.net/FortuneRioba/andrew-goodwin-music-video
4) RELATION TO VISUALS TO
SONG
What you see matches the
music or sound effects
Increased speed once said ‘levitated’ sound effect
matches the rapid movements of her body.
Opening of the huge doors and water rushes out-
sound of waves increasing in volume
Smashing of anything with bat, the clashing
instrument
At the end- smashes the camera, diegetic sounds
of are brought of alarm, and the dropping of the
bat instantly stops the music playing.
The artist is shown laughing at the same time
within the lyrics we hear her laughing.
5) TECHNICAL CODES
Genres – different music
genres have their own specific
C&C as well as shared ones
Camerawork and movement,
lighting, setting, costume,
props, special effects, diegetic
sounds
Genre- Pop. Relationships/love- care free
expression shows the strength that she has due
to the betrayal of her loved one.
Panning around the artist- main focus is the
artist.
Setting- on the street full of many colours, shows
her strength and resilience due the pain of love.
Summary: Why would viewers watch the music video again? What does it offer?
Viewers would watch this music video again due to the many visual effects used
within the first minute of the video. As she sings about betrayal her smile throughout
the video is different the other video which tend to show sadness, which to many
this video may be humorous as well as encouraging as it shows the strength women
have.