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TOURISM in KUALA LUMPUR
By Siti Aisyah Binti Norazli Sham
(62216119490)
Nurul Nadzirah Binti Saupi
(62216119561)
Prepared for
Madam Norfatin Adila Md Diton
TOURISM GOVERNANCE
(EFB 20403)
Draft Kuala Lumpur
Structure Plan 2040
Kuala Lumpur Tourism
Master Plan 2015-2025
Overview of Kuala Lumpur
Kuala Lumpur as part of the
National Conurbation
National Conurbation is a region that has a
keen interest in the national and global
economic system. Among the functions are:
• It has urban centres that have a strong
agglomeration of physical growth centres;
• It experiences the growth of economic
townships with strong business, service,
education, administration and social
relations amongst the city centres;
• It undergoes positive population growth;
and
• As an international gateway for air and
sea.
Kuala Lumpur Tourism
Distribution
Kuala Lumpur Tourism Segments
Kuala Lumpur Tourism Policy
URBAN TOURISM
Shopping
Initiative 2.1 – Expand value-added services for
shopping tourists
•Introduce KL Shopping Shuttle
•Go KL City Bus Line (free)
•KL Hop-on Hop-off bus (paid)
• Launch integrated shopping card
•KL Pass
GO KL City Bus Lines
KL Hop-on Hop-
off bus
KL Pass
Initiative 2.2 – Develop and promote distinct
shopping atmosphere
• Mitigate construction impact of MRT Bukit Bintang
• Improve surrounding areas and infrastructure
• Develop iconic fleas, arts and vintage market
MRT Bukit Bintang
KL old city area as a
Culture and Local
Creative Industry Precinct
Initiative 2.3- Strengthen impactful product and
sale proposition
• Revamp existing
sale periods
Initiative 10.4 –
Develop
integrated KL
Tourist Pass
Initiative 10.12 – Support pedestrian and
wheel-friendly environment at tourist areas
• Pilot partial pedestrianisation
• Introduce comprehensive way-
finding, signage, map and transport
system
CONCLUSION
Kuala Lumpur Tourism Master Plan 2015-2025
as a catalyst for growth
• Increase in tourist arrivals
• Increase in average length of stay of visitors and average spend per day
• Creating greater returns for the city and its stakeholders with
participation and cooperation of all parties
Q&A
4. KUALA LUMPUR Tourism Master Plan analysis.pdf

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4. KUALA LUMPUR Tourism Master Plan analysis.pdf

  • 1. TOURISM in KUALA LUMPUR By Siti Aisyah Binti Norazli Sham (62216119490) Nurul Nadzirah Binti Saupi (62216119561) Prepared for Madam Norfatin Adila Md Diton TOURISM GOVERNANCE (EFB 20403)
  • 2. Draft Kuala Lumpur Structure Plan 2040 Kuala Lumpur Tourism Master Plan 2015-2025
  • 3.
  • 5. Kuala Lumpur as part of the National Conurbation National Conurbation is a region that has a keen interest in the national and global economic system. Among the functions are: • It has urban centres that have a strong agglomeration of physical growth centres; • It experiences the growth of economic townships with strong business, service, education, administration and social relations amongst the city centres; • It undergoes positive population growth; and • As an international gateway for air and sea.
  • 7.
  • 10.
  • 12.
  • 13.
  • 14. Initiative 2.1 – Expand value-added services for shopping tourists •Introduce KL Shopping Shuttle •Go KL City Bus Line (free) •KL Hop-on Hop-off bus (paid) • Launch integrated shopping card •KL Pass
  • 15. GO KL City Bus Lines
  • 18. Initiative 2.2 – Develop and promote distinct shopping atmosphere • Mitigate construction impact of MRT Bukit Bintang • Improve surrounding areas and infrastructure • Develop iconic fleas, arts and vintage market
  • 20. KL old city area as a Culture and Local Creative Industry Precinct
  • 21.
  • 22.
  • 23. Initiative 2.3- Strengthen impactful product and sale proposition • Revamp existing sale periods
  • 24.
  • 26. Initiative 10.12 – Support pedestrian and wheel-friendly environment at tourist areas • Pilot partial pedestrianisation • Introduce comprehensive way- finding, signage, map and transport system
  • 27.
  • 28.
  • 30. Kuala Lumpur Tourism Master Plan 2015-2025 as a catalyst for growth • Increase in tourist arrivals • Increase in average length of stay of visitors and average spend per day • Creating greater returns for the city and its stakeholders with participation and cooperation of all parties
  • 31. Q&A