UNDERSTANDIND & UNDERLYING
IDENTIFICATION OF TARGET
ESTABLISHMENT OF OBJECTIVES,
GOALS & TARGETS
DEVELOPING LINKAGE WITH OTHER
ARRANGING SUPPORT ACTIVITIES
LIKE ADVOCACY, COUNCELLING, AND
GETTING MATERIALS AND MONEY.
CONDUCTING EFFECTIVE TRAINING
TO PREPARE RESOURCES.
KNOWING THE NEEDS TO THE TARGET
DESIGNING THE MESSAGE FOR THE
CHOOSING APPROPRIATE MEDIA OR
CHANNEL FOR COST EFFECTIVENESS
AND PREPARING APPROPRIATE IEC
IEC MATERIALS SHOULD BE DEVELOPED
OUT AND PRODUCED IN ACCORDANCE
WITH THE CENTRAL THEME AND
CONTENTS OF MAJOR MESSAGES
MENTIONED IN THE IEC STRATEGY.
ALL IEC MATERIALS MUST BE PRETESTED
AND EVALUATED PRIOR MASS
SET THE GOAL
CONDUCT NEEDS ASSESSMENT.
CONTENTS OF THE MESSAGE MUST
BE FORMULATED ON THE BASIS OF
THE RESULTS OF SCIENTIFIC
ESTABLISH BEHAVIOURAL OBJECTIVES THAT
WILL CONTRIBUTE TO ACHIEVING THE
IDENTIFY POTENTIAL BARRIERS ANDWAYS
OF OVERCOMING THEM.
ESTABLISH EVALUATION PLAN
INDICATORS SHOULD DETERMINE THE
LEVEL OF ACHIEVEMENT OF THE
2.Clarify the message
3.Communicate a benefit
5.Cater to the heart & head
7.Call to action
A GOOD MESSAGE IS SHORT, ACCURATE
IT SHOULD BE DISSEMINATED IN THE
LANGUAGE OF THE TARGET GROUPS.
THE MESSAGE TONE MAY BE HUMOROUS,
DIDACTIC, AUTHORATIVE, RATIONAL OR
IT MAY BE INTENDED AS A ONETIME
APPEAL OR AS REPETITIVE
IT IS OFTEN NECESSARY TO DEVELOP
SEVERAL VERSIONS OF MESSAGE
DEPENDING ON THE AUDIENCES WHOM
IT IS DIRECTED.
DETERMINE SUITABLE METHODS AND
CHANNELS OF ACTION AND
Developing a strategy and
implementation plan for information
education and communication.
Coordinating communication between
the Board and stakeholders and the
coordinating communication between
the Board and the media.
Arranging media conferences, media
release, media visits and responding to
Ensuring the quality of information,
education and communication materials
Handling all Board protocol issues.
The big gap remaining between
awareness and action shown that we only
paid attention to approaches of
information transmission the past years.
The choice of communication approach
will be based on the characteristics of
each audience group.
One way communication
Two way communication
Non verbal communication
PLANNING WAYS TO ENSURE THAT THE
MATERIALS REACH THE TARGET
REGULAR CHECKING OF THE
ANALYZING THE INFORMATION
MOBILIZING CHANNELS OF
It is a process of bringing scientific
knowledge on health to the people to
bring about the changes in their
knowledge, attitude and the behavior
for the betterment of their health and
the health of the community in which
To encourage the people to adopt
healthy life styles.
To encourage them to make best use of
available health services.
To change their attitude towards their
To improve the health of the family and
the community at large.
1. REGULATORY APPROACH
2. SERVE APPROACH
3. HEALTH EDUCATION APPROACH
4. PRIMARY HEALTH APPROACH.
Mass media refers to all
forms of media that are open
to and accessible by the
public. This includes
internet, magazines, radio etc.
To allot more times for
transmitting population and
family planning messages
through radio and television
programs, including news and
To define clearly the
characteristics and demand of
listeners/viewers, identify the
audience's favorite types and
programs in order to be able to
use appropriate contents and
types and achieve the most
efficiency in transmitting such
population and family planning
To compose very short spots (radio and
television spot), containing population
and family planning messages that are
simple and easy to understand, to
remember and to imitate, and to transmit
them regularly once every week in
combination with the audiences' favorite
programs (in the 1992-1995 period) and
twice or more every week (in the 1996-
To record in tapes all radio
and television programs
containing the population and
family planning contents in order
to disseminate such programs at
grass-root levels through local
radio and video-show house
To define the characteristics, demand of
information and favorite types of
audiences in order to be able to
formulate appropriate contents and
To raise the quality and quantity of
the pages reserved for the
population/FP related topics and
themes, particularly its
attractiveness. To give more spaces
to the items of "Question and Answer
on Family Planning" and "Guidance
in Family Planning Implementation".
To improve the contents of news and
articles with regard to population and
family planning in all newspapers and
To introduce easily-understood types and
forms containing the population and
family planning contents with less words
and more pictures such as picture stories,
cartoons, advertisements, etc., to
audiences having a low educational
- Communication ( specifically for
- Product reviews
- Can lead to wrong perceptions
Indian folk forms are a mixture of
dialogue, dance, song, clowning,
moralising and prayer. Though the
folk media attracts a small audience,
the impact on them is at a much
deeper level inviting the audience
These include mostly verbal arts
or expressive literature consisting of
spoken, sung and voiced forms of
traditional utterances like songs,
tales, poetry, ballads, anecdotes,
rhymes, proverbs and elaborate
These are visible aspects of folk
behaviour such as skills, recipes and
formulae as displayed in rural arts
and crafts, traditional motifs,
architectural design, clothes,
fashions, farming, fishing and
various other types of tools and
Social folk customs:
These are areas of traditional life,
which emphasize the group rather
than the individual skills and
performances. They include large
family and community observances
and relate to rites of passages such as
birth, initiation, marriage and death or
annual celebrations, festivals, fairs,
ritual and ceremonial gatherings,
market occasions and rural meets.
These consist of traditional
music, masquerades, dance and
The Familiarity, Personal contact, Common
Language, Intelligibility, Credibility and
Acceptance make the folk media universally
acceptable among rural folks.
In the folk media there is contact between
the sender of the message and the receiver.
As the contact is direct and personal, the
messages in folk media are far more
credible and acceptable than if it were
transmitted through the electronic media.
The folk media is more flexible,
repeatable and reachable than the
electronic media. Repeating one
particular message through the folk
media is far easier and far less
expensive than doing so through the
In India, folk traditions are used as a
vehicle for mass communication
The cultural groups used for such
purposes lack the spirit of social service
and social welfare.
The folk items presented for the healthy
entertainment of the people lack in
authenticity and depth.
The new themes given to these traditional
forms such as dance, drama, and song do
not suit the purpose for which they are
meant and the technique in which they are
used. They are either very unsuitable or too
direct for assimilation and moral impact.
The traditional forms used for mass
communication are not properly assessed
for their suitability. Proper documentation
work is not conducted before their use.
Various art groups working in the field of
publicity under some governmental
projects too are of low calibre.The
contents of their performances aim at
publishing the governmental
achievements and not at developing the
personality of men.
Journalism is concerned with
collection and dissemination of news
through the print media as well as
the electronic media. This involves
various areas of works like reporting,
writing, editing, photographing,
broadcasting or cable casting news
Career in journalism is a prestigious
profession as well as a highly paid
one. Journalist plays a major role in
the development of nation. It is
through them that we get information
about daily happenings in the
The purpose of journalism itself is to
inform and interpret, educate and
enlighten the people.
1. PRINT JOURNALISM:
Print Journalism includes
newspapers, magazines and
journals. In print journalism one can
work as editors, reporters,
columnists, correspondents etc.
2. ELECTRONIC JOURNALISM:
Electronic journalism includes working
for Radio, Television and the Web. In the web,
skilled people are required to maintain sites by
web newspapers (which cater only to the web
and do not have print editions) and popular
newspapers and magazines who have their own
web editions. In electronic journalism one can be
a reporter, writer, editor, researcher,
correspondent and anchor.
Tele medicine generally refers to
the use of communication and
information technologies for the delivery
of clinical care. Tele medicine may be
as two professionals discussing a case
over the telephone or as complex as
using satellite technology and video
conferencing equipment to conduct a
real time consultation between medical
specialties in two different areas.
THE BASIC REQUIREMENT
FOR A TELEMEDICINE:
Personal computer with broad band
It can reduces the distance needed to
travel for help
Linking health centers, medical
departments with remote clinics in the
It has provoked to be a cost effective way
to maintain quality.
Distance learning has been a popular use
of telemedicine technology for under
graduate, graduate and post graduate
It also provides a greater continuity of
People like to receive high quality care in
their local community itself.
1.REAL TIME (SYNCHRONOUS):
Real time telemedicine could be as
simple as a telephone call or as complex
ass robotic surgery. Video conferencing
equipment is one of the most common
forms of technology used in synchronous
It involves acquiring medical data
(like medical images, biosignals etc) and
then transmitting this data to a doctor or
medical specialities ass a convenient
time for assessment offline.
It provides health care facilities to rural
and remote areas.
It is beneficial for the population living in
Eliminate distance barriers and improve
access to quality health services.
It reduces unnecessary traveling time foe
both patient and health professionals.
Patient education has improved.
Breakdown in relationship between
health professional and patient.
Use of expensive equipments is
Only high tech clients only accessible.
Lack of human touch.