Marketing plan

1. MARKETING PLAN
AHMAD ADEL MOHAMED BEKHET
® 2012

2. AHMAD ADEL MOHAMED BEKHET
® 2012
MARKETING PLANMARKETING PLAN
1. Rank and position your company
2. Define and specify objectives.
3. Study possible scenarios.
4. Select optimum solution.
5. Put your plan.
6. Implement (plan-do-check-react)

3. AHMAD ADEL MOHAMED BEKHET
® 2012
MARKETING PLANMARKETING PLAN
1. Rank and position your company.
•Analyze
•BCG
•SWOT
•Classify
•Rank

4. AHMAD ADEL MOHAMED BEKHET
® 2012
MARKETING PLANMARKETING PLAN
2. Define and specify objectives.
•Market-share
•Profit
•Penetration
•Others

5. AHMAD ADEL MOHAMED BEKHET
® 2012
MARKETING PLANMARKETING PLAN
3. Study possible scenarios.
•Local
•Global
•Capability
•Resources
•Environments

6. AHMAD ADEL MOHAMED BEKHET
® 2012
MARKETING PLANMARKETING PLAN
4. Select optimum solution.
•Easy
•Cost
•Time
•Strategic
•Feasible

7. AHMAD ADEL MOHAMED BEKHET
® 2012
MARKETING PLANMARKETING PLAN
5. Put your plan.
•Flexible
•Clear
•Specific
•Matching

8. AHMAD ADEL MOHAMED BEKHET
® 2012
MARKETING PLANMARKETING PLAN
6. Implement (plan-do-check-react)
•Organize
•Lead
•Control
•Motivate

9. * ‫بأول‬ ‫أول‬ ‫والطخطاء‬ ‫المسار‬ ‫تصحيح‬ ‫على‬ ‫دائما‬ ‫احرص‬
‫ان‬ ‫دون‬‫ـ‬‫تظ‬‫ـ‬‫النتائ‬ ‫ار‬‫ـ‬‫ال‬ ‫ج‬‫ـ‬‫نه‬‫ـ‬‫ائي‬‫ـ‬‫ت‬ ‫ة‬‫ـ‬‫وفيرا‬ً‫لل‬‫ـ‬‫وقت‬
‫وال‬‫ــ‬‫جهد‬ ..
AHMAD ADEL MOHAMED BEKHET
® 2012

10. Controlling
Marketing plan
AHMAD ADEL MOHAMED BEKHET
® 2012

11. * Check marketing resources.
* Check marketing process.
* Fix measuring standards.
* Check results.
* Do comparative investigations & Researches.
* Actions: recommendations, decisions, etc.
* Continuous follow up of results and positive
improvements.
AHMAD ADEL MOHAMED BEKHET
® 2012
Controlling Marketing planControlling Marketing plan

12. Environmental Risk
Analysis
AHMAD ADEL MOHAMED BEKHET
® 2012

13. * Types of risk.
* Study proposed scenarios.
* Be ready for sudden actions.
* Make necessesary awareness.
* Consider extreme results.
* Share hard decisions.
AHMAD ADEL MOHAMED BEKHET
® 2012
Environmental risk analysisEnvironmental risk analysis

14. PLANNING METHODOLOGY
‫التخطيط‬ ‫منهجية‬
AHMAD ADEL MOHAMED BEKHET
® 2012

15. * Problem Definition.
* Data Collection.
* Decision Making.
* Implementation.
* Recommendations.
* FEEDBACK.
AHMAD ADEL MOHAMED BEKHET
® 2012
Planning MethodologyPlanning Methodology

16. Smart People
Create Their Own
Future.
AHMAD ADEL MOHAMED BEKHET
® 2012