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Podcast to Explode Your Audience & Authority

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This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: You will learn why podcasting is one of the highest converting sales & engagement tools, and how to get featured in iTunes without spending a dime on marketing… this alone generates 1000’s of listeners!

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Podcast to Explode Your Audience & Authority

  1. 1. Increase Sales and Leads No. 01 James Martell INSTRUCTOR
  2. 2. No. 01: Increase Sales • Instant customer call
  3. 3. Reach New Audiences No. 02 James Martell INSTRUCTOR
  4. 4. iTunes – 1,000,000,000+ Subscribers
  5. 5. TuneIn – 50 Million Monthly Users
  6. 6. iHeartRadio – 245M Monthly Listeners
  7. 7. Branding No. 03 James Martell INSTRUCTOR
  8. 8. Build Relationships No. 04 James Martell INSTRUCTOR
  9. 9. No. 04 – Build Relationships 1. Very intimate 2. Get to know, like and trust you 3. Influence them
  10. 10. Demonstrate Expertise No. 05 James Martell INSTRUCTOR
  11. 11. No. 05 – Demonstrate Expertise 1. Case studies 2. Success stories 3. Tips and strategies
  12. 12. Easy Listening No. 06 James Martell INSTRUCTOR
  13. 13. Save Time No. 07 James Martell INSTRUCTOR
  14. 14. No. 07 – Save Time 1. Shorter sales cycle 2. Instant customer call 3. Ready to do business 4. 24/7
  15. 15. Expand Your Network No. 08 James Martell INSTRUCTOR
  16. 16. Fresh Content No. 09 James Martell INSTRUCTOR
  17. 17. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
  18. 18. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
  19. 19. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
  20. 20. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets
  21. 21. The Podcasting Ripple Effect (and the POWER of Automation) iTunes Facebook Blubrry iHeartRadioStitcher Spreaker Twitter LinkedIn YouTube Google+ Smartphones Newsletter Podcatchers Wifi Radio Website Tablets *Social media sharing buttons available in ALL cases
  22. 22. Audio is Easy to Create No. 10 James Martell INSTRUCTOR
  23. 23. Perfect Timing No. 11 James Martell INSTRUCTOR

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