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Advanced Keyword Research to Uncover Content Opportunities

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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: This session will reveal advanced ways to find keywords/topics with enormous SEO opportunity. You’ll learn uncommon tactics for using tools like SEM Rush, Authority Labs, Search Console & more!

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Advanced Keyword Research to Uncover Content Opportunities

  1. 1. Advanced Keyword Research To Uncover Content Opportunities Dan Shure Affiliate Summit East 2016 www.evolvingseo.com @dan_shure
  2. 2. Why SEO and Keywords?
  3. 3. You’re probably creating content anyway…
  4. 4. Targeting keywords/topics has not gone away.
  5. 5. Proof (3 Examples)
  6. 6. 1. Affiliate Site (client)
  7. 7. One piece of content
  8. 8. NO link building
  9. 9. Identified keyword had search volume of 0!
  10. 10. 2. Industrial Industry
  11. 11. One piece of content
  12. 12. Lots of traffic for this vertical
  13. 13. 3. SaaS Site (very popular one, you’ve heard of it)
  14. 14. One piece of content
  15. 15. Their most trafficked article all time
  16. 16. NO link building
  17. 17. This top keyword had 4,000 monthly searches, but they could compete.
  18. 18. “But it doesn’t convert…”
  19. 19. Wrong.
  20. 20. Check assisted conversions. Content leads to goals later on.
  21. 21. Content HAS to be good 10x. https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
  22. 22. http://bit.ly/Rand10xContentDoc
  23. 23. Understand what battles you can win
  24. 24. Tactics
  25. 25. 1. Find Rising Trends
  26. 26. Google Correlate
  27. 27. Draw
  28. 28. Lots of ideas
  29. 29. This jumped out
  30. 30. Volume
  31. 31. SERP Opportunity
  32. 32. Product Types
  33. 33. TONS of volume
  34. 34. TONS of volume
  35. 35. (*Ahem* Domain-ers) All major TLDs available
  36. 36. 2. Autosuggest Hacks
  37. 37. Solve problems
  38. 38. Solve problems
  39. 39. 3. Product SKU’s, Specs, ID’s, Model #’s
  40. 40. Industry specifications numbers
  41. 41. Find Amazon product page
  42. 42. Put in SEM Rush
  43. 43. Sort by number of Search results
  44. 44. Opportunity.
  45. 45. Opportunity
  46. 46. Search for exact products
  47. 47. Drop in SEM Rush. Sort.
  48. 48. No one addressing this. Opportunity.
  49. 49. 4. Steal Traffic
  50. 50. Use new ‘Pages’ feature in SEM Rush
  51. 51. Filter for old content
  52. 52. Where does old content still rank well?
  53. 53. Create something new.
  54. 54. You can even get some links.
  55. 55. 5. Ad Market Leaders -> SEM Rush
  56. 56. Who spends money on “project management software”?
  57. 57. KW Planner - market leaders
  58. 58. Drop in SEM Rush.
  59. 59. Filter.
  60. 60. Filter. What does Wrike rank well for, that is NOT branded and lower volume?
  61. 61. Looks interesting.
  62. 62. Most of SERP, not great results
  63. 63. 6. Quick Brainstorms To Get Out Of The Box
  64. 64. LinkedIn Skills
  65. 65. PPC Word Clouds - Analytics
  66. 66. Google Books
  67. 67. Find a book about your topic
  68. 68. “Unknown unkowns”
  69. 69. Moz Keyword Explorer https://moz.com/explorer
  70. 70. Result for “Team Building”
  71. 71. 7. Forums-> SEM Rush
  72. 72. When forums rank, we know there’s room for more content
  73. 73. quora.com - “bluehost”
  74. 74. Inbound.org
  75. 75. Filtered by ranking #15 or higher, sort by # of results.
  76. 76. Opportunity.
  77. 77. (Bonus: Find Highly Visible Questions To Answer on Quora)
  78. 78. Q&A • dan@evolvingseo.com • @dan_shure • Experts On The Wire Podcast

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