This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: Niche blogs cater to a very specific audience, and come with their own set of hurdles and benefits. Explore the challenges and payoffs of working with a niche blog, and the advantages of being one of these small lions with a big roar.

1. Risks, Rewards and
Advantages of Niche Blogs
The benefits and challenges of working with or being one of
these small lions with a big roar.
@brokeasschris10

2. What are Niche Blogs?
 Make up a tiny fraction of affiliates
 Content-based, with focused subjects
 Have a very specific target audience
 Rely on direct advertising, PPC and affiliate marketing
for revenue

3. The Danger Zone?
 May require some hand-holding
 Short-term payoffs not always viable
 May be more difficult to recruit
 Volume of traffic may not be huge
 Education and communication needs are ongoing

4. Or Hidden Treasure?
 High-quality, loyal traffic
 Strong, engaged social media presence
 Unique promotional tactics
 Credible product recommendations
 Able to pre-sell products
 Solid long game
 Able to supplement existing brand knowledge

5. From Our Side
Challenges Bloggers Face
 Finding unique ways to promote same products
 Convincing brands and merchants we’re a good fit
 Finding our edge vs. the big boys

6. It’s Symbiosis, Baby
Tips for Working Together
 Educate
 Communicate
 Use kid gloves
 Be flexible
 Support

7. Holler at Me