3. Contents
• Objectives
• Genghis Khan; A Strategic Masterstroke
• Strategy Inception
• Defining Strategy
• Strategy Development Framework
• Michael Porter’s Five Forces Model
• PESTEL
• SWOT Analysis
• Translating Strategy into Actions (Operations/Tactics)
• Strategy … Summing Up!
4. Objectives
• Understand and Develop the Strategy Development
Framework
• Develop and Communicate Strategic Vision, Mission and
Objectives
• Understand how to Translate Strategy into Actions by
allocating Resources
• Understand & Implement various business models for the
betterment of business.
6. Strategy Inception
Greek: strategeia = art of command
•Relatively unconstrained, more art than strategy
•Highest level of generality
•Shape environment
•Aims:
Create & shape conditions to maximize chances of
battlefield success
Maximize freedom of action
12. Translating Strategy into Actions
(Operations/Tactics)
Serve customers better
than competitors
Create conditions to succeed
at serving customers better
than competitors
Compete to win in specific
transactions and tasks
Corporate & competitive strategy, corporate
governance, investor relations, Vision
Business lines Support functions
(HR, IT, prod, marketing, purchasing, etc.
Teams of workers and managers executing
actions including all types of transactions:
selling, customer support, supplier relations, etc.
Strategy
Operations
Tactics