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Killer SEO Tactics of Yesterday Can Get You Killed Today

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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Remembering that those who don’t learn from history are doomed to repeat it, I will review SEO tactics that once worked that can now “kill” your web marketing efforts… and what to do instead.

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Killer SEO Tactics of Yesterday Can Get You Killed Today

  1. 1. @StoneyD Stoney G deGeyter @polepositionmkg KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY
  2. 2. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD • @StoneyD • +StoneydeGeyter • linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
  3. 3. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD If you’re (still) doing these five things you should stop! 1. Keyword Stuffing 2. Link Buying 3. Anchor Text (over) Optimization 4. Link Sculpting 5. Creating Thin Content
  4. 4. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Keyword Stuffing
  5. 5. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD What is keyword stuffing? Keyword Stuffing
  6. 6. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why keyword stuffing killed yesterday Keyword Stuffing Helped algorithms understand what a page is about.
  7. 7. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why keyword stuffing will get you killed today Keyword Stuffing Topics Keywords Hummingbird
  8. 8. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD How to kill at keyword optimization forever Keyword Stuffing Focus on a specific topic Integrate topically related words Go beyond the written word Master the message Add supporting content
  9. 9. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Link Buying
  10. 10. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD What is link buying? Link Buying Links R Us Menu I’ll take 100 of each, please. PR6 PR5 PR4 PR3
  11. 11. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why link buying killed yesterday Link Buying He who gets the most votes wins. Good Votes Better Votes
  12. 12. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why link buying will get you killed today Link Buying Unnatural LinksPenguin
  13. 13. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD • Worthwhile content • Social promotion • Use nofollow tag • Link to other resources • Promote value regardless of where it’s located How to kill at link building forever Link Buying Earn Links Pay for valuable links Share the Love
  14. 14. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Anchor Text Optimization
  15. 15. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD What is anchor text optimization? Anchor Text Optimization
  16. 16. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why anchor text optimization killed yesterday Anchor Text Optimization
  17. 17. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why anchor text optimization will get you killed today Anchor Text Optimization Its just re-packaged SPAM!
  18. 18. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD How to kill at anchor text optimization forever Anchor Text Optimization Anchor Text is Still a Signal • Use keywords in navigation and breadcrumbs • Link within text naturally Avoid Excessive Manipulation • No unnatural surge of new links to old content. • No exact anchor text. Switch it up.
  19. 19. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Link Sculpting
  20. 20. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD What is link sculpting? Link Sculpting
  21. 21. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why link sculpting killed yesterday Link Sculpting
  22. 22. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why link sculpting will get you killed today Link Sculpting
  23. 23. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD How to kill at link architecture forever Link Sculpting Build proper navigation wordpress.org/plugins/wp-function-links •sort •compare •add to cart •filter •email •email this page •view cart •view account •login •logout •socialize •add to wishlist •review
  24. 24. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Thin Content
  25. 25. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD What is thin content? Thin Content
  26. 26. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why thin content killed yesterday Thin Content
  27. 27. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD Why thin content will get you killed today Thin Content
  28. 28. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD How to kill at content marketing forever Thin Content Quality Value Authority
  29. 29. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD How to kill at web marketing period! Conclusion
  30. 30. 5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD WebMarketingChecklist.com Thank You!

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