Phases of Cultural Domination

2. Cultural Domination it means
culture over another other, by a
deliberate policy or by economic
or technological superiority.
Cultural Domination can take the
form of an active, formal policy or
a general attitude. A metaphor of
colonialism is employed: the
cultural products of the first
world "invade" the third-world
and "conquer" local culture.[

3. Spanish colonization American colonization

4. The minority cultural
communities fight for cultural
autonomy and survival against the
dominant mainstream culture

5. The handling of minority cultures is multi-ethnic
societies like the United States of America can also
analyzed on the basis of phases of cultural struggle
and domination. Ironically, the thesis of cultural
domination also applies to the experience of ethnic
minorities in the Philippines

6. Six Phases
of Cultural
Domination

7. The outright denial
of the existence and
worth minority culture
by a supposedly
superior mainstream
culture. The traditional
indigenous culture are
similarly treated by a
conquering colonizer
tasked with noble aim
of wiping out
‘’PRIMITIVE

8. The outright
destruction of elements
of the indigenous culture
is resorted to by the
supposedly superior
culture and even the
Divine wish is invoked.
The destruction of
material culture,
indigenous sacred
grounds are disregarded
in the name of progress,
religion or science.

9. Elements of the
culture which somehow
survive every attempt at
being suppressed or
destroyed are
systematically belittled
or denigrated. The
people themselves are
marginalized and their
roots and heritage
maybe reluctantly
recognized their
indigenous values are
certainly considered less

10. The minority or
indigenous culture is
viewed as not
absolutely needed but
tolerated and
consequently
remolded into the
image of the ‘’
superior culture ‘’

11. The dominant or
mainstream system
selectively utilized
and takes
advantage of
theoretical,
methodological and
practical elements of
the minority culture

12. Characterized
by the
commercialization
of elements of the
indigenous culture
ironically implying
a measure of
recognition for the
indigenous culture.

13. Denial and
Withdrawal

14. The first phases of cultural
domination, the colonizers outrighly
reject the Very existence of what
they perceive as an inferior culture.
This can be seen readily in the case
of the Philippine experience where
foreign colonizers, from the
Spaniards to the Americans refuse to
recognize Or even outrighly deny the
existence of

16. The Philippines
was allegedly at one
time a nation without
an indigenous
national Language;
Filipinos have thus
formed a community
w/out a national
Language or at least
w/ only national
language(Gonzales)

17. In California and
New York, denying the
very existence of an
indigenous Philippines
national language is at
the very core of of the
cultural struggle.
‘’happens to have
Filipino relatives’’
Denying any
knowledge of the
Filipino language,
being ashamed of
using any Filipino
word.

18. By controlling the language of a people as in the
case
Of the Philippines where Americans imposed English as
the medium of communication and instruction the
American colonizers are better able to influence the
values and beliefs of the Filipino people to suit American
interests.

19. The dominant culture of the
colonizer denies the existence
and value of all aspects of the
culture.
Sports have to be brought over
by a ‘’superior’’ culture—hence
the absurd claim that all that
Filipinos have are sports
borrowed from weterners like
basketball,baseball and
volleyball.

20. Thank
you for
listenin
g

21. Submitted to:
Prof. Agnes Montalbo
Rizal Technological University