Visit http://www.affluential.com/luxury-research to download this newsletter and many more insights in high resolution.

1. Agility Research & Strategy
– Partner of the Travel
Distribution Summit 2014
The Asian Travel Distribution Summit (TDS) 2014 took place on 27th May at the
Raffles City Convention Centre, Singapore. 650 senior level professionals
attended the two day symposium to network with their peers, discuss key travel
trends and gain global perspectives from thought leaders.
Agility Research & Strategy was proud to be a speaker and event partner of this
cutting edge seminar. Amrita Banta, Managing Director, spoke on a key market
segment “the Asian Affluent Traveler”.
The survey responsible for these findings was powered by Affluential.com
(www.affluential.com), the World’s first “do-it-yourself” online survey platform
that reaches Affluent consumers across 20 key markets.
The World’s First Do-It-Yourself Online
Survey Platform to Reach Affluent
Consumers Globally
Look out for
upcoming insights
from the China
Luxury Summit –
2014!
“Private Rail Car - Observatory, dome” by Simon Pielow is licensed under CC BY-SA 2.0

2. The World’s First Do-It-Yourself Online
Survey Platform to Reach Affluent
Consumers Globally
2014, Issue 5
About the Affluent Asian Traveler
The 2013 study was conducted with 3,100 respondents equally distributed
across six fast-growth Asian markets – China, Hong Kong, India, Indonesia,
Malaysia, and Singapore. The Asian Affluent Traveler is a diverse group aged 18-
59 years, dominated by young professionals travelling for pleasure rather than
business. Affluent Asian Travelers prefer to travel with their family, partner or
friends where possible to share the experience, with Singaporean travelers least
likely to travel for a holiday alone, and Indonesian travelers most likely to travel
for a holiday alone.
Key Insights from Agility Research & Strategy
1. Keep an eye out for big spenders from China and Indonesia
• Nearly a third of the Asian Travelers are planning on spending more than
10,000 USD on their travel in the next 12 months.
• Travelers from China are planning on spending the most on their upcoming
trips, with only 15% saying that they will spend USD 5,000 or less on travel
in the next twelve months.
• Travelers from Indonesia are planning to spend more than those from
neighboring Singapore or Malaysia, with a quarter of them planning on
spending more than USD 15,000 on travel in the next 12 months.
36%
32%
14%
10%
5%
2%
1%
Up to USD 5,000
USD 5,001 – 10,000
USD 10,001 – 15,000
USD 15,001 – 20,000
USD 20,001 – 40,000
USD 40,001 – 60,000
>USD 60,000
TRAVEL BUDGETS ACROSS SIX ASIAN MARKETS (Next 12 Months)

3. The World’s First Do-It-Yourself Online
Survey Platform to Reach Affluent
Consumers Globally
2014, Issue 5
2. Best Media to capture the attention of the Affluent Asian Traveler
• Asian travelers are most likely to notice advertisements that run on
television, newspaper and magazine, or websites. Airport and transit ads
also grab their attention and make part of the Top 10 list of places, venues
and media (out of 48 presented) where they notice and pay attention to ads.
• Chinese travelers pay particular notice to ads on social media websites out
of online advertising, and do not pay as much attention to print advertising
compared to travellers from other markets.
• Indian travelers are highly likely to notice ads in print and newspapers.
Airport billboards are also high on their list of information sources noticed.
• Television is the best medium to reach Affluent Indonesian travelers,
followed by print (newspapers and magazines).
• Malaysian travelers are most likely to notice advertisements in shopping
malls. Online, travel booking websites have a major role in influencing travel
purchases for Malaysians.
• Transit and cinema advertisements are high on the list of sources that
capture the attention of Affluent Singaporean travelers.
SOURCES OF INFORMATION
Across Six Asian Markets
Top 1 Television (Cable or non-cable TV)
Top 2 Shopping malls
Top 3 Newspaper (Printed)
Top 4 Website ads
Top 5 Magazines (Printed)
Top 6 Online video (e.g., YouTube, Vimeo)
Top 7 Editorials in newspapers, magazines, websites, or TV
Top 8 Airport
Top 9 Cinema, on screen before a movie
Top 10 Bus, taxis, and other transit ads

4. Top recommendations for Travel Companies
Pay attention to the multiple touch points that influence the purchase process.
Given the big ticket nature of online travel purchasing, research is often
conducted on other sites besides the booking site itself. Specifically, travel brand
websites play a key role in the process, as do comparison sites. WOM similarly
plays a major part in decision making, highlighting the need to provide an
exceptional user experience in order to get a return visit. The impact of travel
rating and community websites also make it necessary to closely monitor brand
reputation on key sites and address any consumer issues.
Follow Us (For live updates and more)
https://twitter.com/CEO_Affluential
www.affluential.com
www.agility-research.com
About Us
Affluential.com connects brands to affluent consumers across 20 major
economies around the world. This platform is built by Agility Research &
Strategy, Asia’s leading research firm that focuses on the Affluent and Emerging
Middle Class consumer.
Write to us
Contact@affluential.com
The World’s First Do-It-Yourself Online
Survey Platform to Reach Affluent
Consumers Globally
2014, Issue 5

5. What is Affluential.com?
The Affluent are a growing class of consumers that represent the top 25% income levels of a country. Given their
purchasing power and market influence, they cannot be ignored by marketers. The United States of America is
home to the largest group of Affluent consumers, followed by Europe. Close behind with over a billion Affluent
consumers within the next ten years is Asia. Companies that want to understand these consumers and how they
are trading up, need accurate and timely insights.
Affluential.com is an online survey tool that lets you access the mind of the "Influential Affluent" across the
world. These consumers are influencers and influential in all parts of brand decision making.
Find out more at www.affluential.com, or contact us at
contact@affluential.com.
Research Powered by:
Over 30 years experience
understanding the affluent consumer.
The World’s First Do-It-Yourself Online Survey
Platform to Reach Affluent Consumers Globally
.com
www.agility-research.com

6. Reach millions of Affluent respondents with a few
clicks using this DIY online survey tool:
 Reach consumers in 20 key economies around
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We have built quality panels of highly engaged
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Affluent consumers are a hard-to-reach audience.
Getting them to fill an online survey is always a
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Our Affluent Panels go through rigorous quality
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Target affluent consumers
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Agility Research & Strategy is a leading
research and consulting agency with a core
expertise on the Affluent and Luxury
consumers globally.
With 30 years of combined experience on
understanding the Affluent consumer, the
team at Agility Research & Strategy has helped
our clients gain valuable insights on Asian
consumers across verticals. Over the years we
have developed expertise in how to best tap
into hard to reach target audiences for our
clients. Our researchers are frequently quoted
and published in various media, establishing
our position as experts and thought leaders on
the luxury market.
www.agility-research.com
All surveys on Affluential.com are based on
credits. Credits help us understand your research
scope and in turn, we provide you with heavy cost
savings. Pay up front and enjoy pay as you go
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20 Countries to Choose from:

7. Visit http://www.affluential.com/luxury-
research to download this newsletter and
many more insights in high resolution.