The presentation discussed the importance of workforce engagement for customer experience and business success. Engaged employees directly impact customer satisfaction whereas disengaged employees hurt the customer experience. However, only 15% of employees are fully engaged while most are disengaged. The presentation provided strategies for measuring and improving engagement through pulse surveys, one-on-ones, interviews, and emerging technologies that can personalize interactions and optimize workflows. Maintaining an engaged workforce requires treating employees as valued customers and connecting their roles to organizational goals.
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Workforce Engagement Management Masterclass: Conquering CX Through Workforce Engagement
1. Conquering CX Through Workforce
Engagement
Rosetta Carrington Lue Erin Washington
With: Moderated by:
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Workforce Engagement Management Masterclass
2. Talkdesk Enterprise Contact Center empowers companies to make customer
experience a competitive advantage. With enterprise class performance and
consumer-like ease of use, Talkdesk easily adapts to the evolving needs of sales
and support teams and their end-customers, resulting in increased customer
satisfaction, productivity and cost savings. Over 1,400 innovative enterprises
around the world with thousands of seats, including IBM, Acxiom and Zumiez
rely on Talkdesk to power their customer interactions.
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https://www.customerexperienceupdate.com/frs/12236538/conquering-cx-through-workforce-engagement
https://www.customercontactcentral.com/frs/12236538/conquering-cx-through-workforce-engagement
5. About Rosetta Carrington Lue
Rosetta is a pioneer in the field of Customer Experience Management, and she has devoted an entire career to
bettering the lives of everyone around her through her work. Rosetta is right at home in her current position as
CEO of GovCXP, LLC where she is able to spend all her time focusing on establishing a welcoming, innovative,
and engaging customer service experience. In 2015, she was selected one of only eight (8) White House
Presidential Executive Fellow nation wide and is a former VA Veteran Experience Office Senior Advisor
(SES) who designed and implemented the President’s 24/7 White House VA Veteran Hotline in October
2017 for 9M Veterans and their Families. She was also launched and oversaw the City of Philadelphia
centralized non-emergency contact center (Philly311) to serve 1.5M residents, visitors, and businesses.
About Erin Washington
Erin went to the University of Georgia and majored in International Affairs with a minor in Spanish. She gained
customer service experience after working as a customer service representative for 2 years. She now works as an
Editor at Aggregage, providing some of the most interesting thought-leaders in customer experience with a space to
celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions.
Workforce Engagement Management Masterclass
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Workforce Engagement
Management Masterclass
Webinar Series
• Today, more than a third of employees are searching actively or casually for
a job.
• As a result, US employers spend $2.9M per day looking for replacement
workers. That's $1.1B per year.
• A survey more than 600 US businesses with 50-500 employees, 63.3% of
companies say retaining employees is actually harder than hiring them.
• In today's fast-changing business environment, retaining top talent is a top
challenge for most businesses.
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Workforce Engagement
Management Masterclass
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• ”War for talent" - because of the shortage of skills businesses are currently
facing and employees' expectations it's becoming more challenging for
businesses to retain their employees.
• Winning the ”War for talent” requires:
• Need to develop an effective employee engagement strategy
• Employee engagement does not mean employee
happiness or employee satisfaction
• Employees maybe happy with the employee benefits you offer or the
work environment, that doesn't necessarily mean they are actually
engaged with their jobs.
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Workforce Engagement
Management Masterclass
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• Employee engagement is the extent to which employees feel
passionate about their jobs, are committed to the organization, and put
discretionary effort into their work.
• In essence, employee engagement is the emotional
commitment the employee has to the organization.
What Is Employee Engagement?
Conquering CX Through Workforce Engagement
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Employee Engagement By The Numbers
85% of employees
are not engaged to
the workplace
Disengaged
employees cause US
companies around
$450B-$500B
annually
81% of employees
would consider
leaving today if the
right company called
Companies with a
highly engaged
workforce are 21%
more profitable
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Workforce Engagement
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Employee Engagement By The Numbers
High performing
company culture
leads to 2.5 times
revenue growth
33% of professionals
cite boredom as
their main reason to
leave their jobs
37% employees want
recognition from
their managers
29% employees
consider themselves
happy with current
advancement
opportunities
available
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Workforce Engagement
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"Employees who believe that management is concerned about them
as a whole person – not just an employee – are more productive,
more satisfied, more fulfilled. Satisfied employees mean satisfied
customers, which leads to profitability."
by Anne Mulcahy
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Workforce Engagement
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"CONNECT THE DOTS BETWEEN INDIVIDUAL ROLES AND THE GOALS OF THE
ORGANIZATION. WHEN PEOPLE SEE THAT CONNECTION, THEY GET A LOT OF
ENERGY OUT OF WORK. THEY FEEL THE IMPORTANCE, DIGNITY, AND
MEANING IN THEIR JOB."
by Ken Blanchard
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1. Pulse Surveys
Short, frequent surveys are a great way to maintain a consistent pulse on the vibe in your
office, how people are feeling at work and what (if anything) they would change.
2. One-On-Ones With Employees
Having regularly scheduled, hour-long meetings where you can have an informal chat with
each member of your team is a great way to get a real sense of what’s going on with them.
3. Stay/Exit Interviews
Using structured interviews for employees is a great way to collect feedback and find out
what makes them engaged or what holds them back from being engaged.
Reference: Alison Robins
Traditional Solutions