SlideShare a Scribd company logo
1 of 47
Download to read offline
Africa
A
B Business
C Communities
Africa Business Communities
Connecting African Business Professionals
1. Africa Business Communities
2. Marketing & Communication services
1. Events
2. Content Marketing
3. Market Research services
4. Recruitment services
1.
Africa Business
Communities
Africa Business Communities
is a Digital B2B Publisher that enables
companies and organizations to
connect with African Business
Professionals.
It supports doing business in Africa by
marketing communication services,
events, custom media productions
(content marketing) and market
research.
Market
Research
Recruitment
16 January 2017 Presentation name5
What can we do for you
in Africa?
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa
Networking
Events
Custom
Publishing
Advertising and
communication
packages
Market
Research
Africa Business
Panel
Africa Consumer
Panel
Africa Research
Tools
Recruitment
Head Hunters in
Africa
16 January 20176
Tailor
made
services
Separate
websites
Tools
and
services
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa Networking
Events
Custom Publishing
Advertising and
communication
packages
Description
Press release distribution service to African journalists
www.africapresslist.com
Monitoring your reputation in the news in Africa
www.africanewsmonitoring.com
Online marketing agency providing you with the advice and media buying for all your online marketing
campaigns in Africa, including social media and SEA.
www.africaonlinemarketing.com
A platform with which we can enable LinkedIn live, we can help you to start an event about Africa anywhere
in the world or promote your event.
www.africanetworkingevents.com
If you need tailor made B2B content, traffic and/or digital infrstructure like responsive websites, we can help
you as well. Do you want to organize an event and need a website including automatic ticketing, we can take
care of that as well.
On our news sites which are daily visited by 10,000’s of professionals engaged in business in Africa, you can
advertise as well. Moreover, we have some fixed communication packages like (slideshare):
Africa Business Communities CEO communication package
Africa Business Communities event communication package
16 January 2017 ABC company7
Market
Research
Africa
Business
Panel
Africa
Consumer
Panel
Africa
Research
Tools
Description
Biggest online B2B panel in Africa for reliable Africa Market research. If you want
have the opinion of Africa’s decision takers, you can truly rely on the survey done
through our online business panel.
www.africabusinesspanel.com
Online B2C panel in Africa for reliable Africa Market research. If you want have the
opinion of Africa’s consumers, you can truly rely on the survey done through our
online business panel.
www.africaconsumerpanel.com
Online research tools, easy access low budget.
www.africaresearchtools.com
16 January 20178
Recruitment
Headhunters in
Africa
Description
Looking for candidates? Get a recommendation!
Our network consists of executive search firms that could help you with this, but which firm is right for you? We know
everything about our headhunters and are happy to advise you on their expertise, rates and track record. For free!
www.headhuntersinafrica.com
16 January 20179
Africa Business Communities
Sites & Services
Marketing and
Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
16 January 2017 Presentation name10
Our communities in social media
16 January 2017 Presentation name11
Google+ Facebook
Twitter LinkedIn
Biggest African player in the world on
Linkedin!
16 January 2017 Presentation name12
• More than 170 well segmented groups
• 5 of top 10 and 27 of top 50
• Fastest growth
• More than 1.2 million members
• CEO groups with selective admission
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC
2.
Marketing &
communication
We communicate to business
professionals engaged in Africa
16 January 201714
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa
Networking
Events
Custom
Publishing
Advertising and
communication
packages
Our propositions
16 January 2017 Presentation name15
16 January 2017 Presentation name16
2.1.
You can advertise on our sites
10,000 thousands op B2B pageviews
2.1.
We can send a Direct mail to more than 1,2
million African professionals
• LinkedIn groups
• Segmented per country per
industry and sometimes per
function or specific category
• We can can send a Direct Mail
once per week
16 January 201717
10,000 thousands op B2B pageviews
Members per group and costs can be found here
Client - IQPC Recommendation
“I came across Africa Business Communities
when we were organising our East African call
centre event. I was looking for some East African
specific LinkedIn groups and came across this
company as they managed many-many African
groups on LinkedIn. I approached Africa Business
Communities right away to see how they could
help us in promoting the event. Not only were
they very prompt in response but also helpful in
answering many queries. We generated revenue
close to US$15,000 for our event. Also, they offer
complimentary marketing services which is why I
utilise their services for every African event we
organise. I would highly recommend Africa
Business Communities to anyone looking to reach
out to the African market.”
16 January 201718
Tarannum
Syeeda
IQPC MENA
2.2.
Africa Online Marketing
• B2B as core but also able to
service with B2C campaigns
• The most advanced
knowledge about digital
media campaigns applied to
campaigns in African
countries
• Very experienced in Social
Media
• Google AdWords Certified
Partner
• Campaign evaluation based
upon (google) analytics)
16 January 2017 Presentation name19
2.3.
Africa Press List
• Easy tool to create and
distribute press releases to
tailor made distribution lists.
• Easy filtering options:
• 6,600 journalists
• 4 Languages | English, French,
Portuguese and Arabic
• 6 Media Types | Television,
Radio, Newspapers,
Magazines, Internet and Blogs
• 30 Fields of interest | More
than 30 categories to select
journalists by field of interests
• 54 Countries to select
• Free trial - Budget friendly16 January 201720
2.4
Africa News Monitoring
• Monitoring of more than
7,000 online news sources in
Africa, including social media
• News overview every
morning
• Real time overview and
statistics in the Clipit Portal
• Tone of voice analysis of your
articles
• Mobile responsive
• Easy acces – budget friendly
16 January 2017 Presentation name21
2.5
Africa Networking Events
• We can organize B2B events in
Africa with or for any party
• Could be an event with a
theme, or just an informal
networking event
• Could be small scale theme
dinners or large scale seminars
• We can help you with traffic to
your events
• We work together with local
partners – Hosts
16 January 2017 Presentation name22
Organized Events in and outside Africa
16 January 2017 Presentation name23
Accra Kigali
Amsterdam Nairobi
2.6.
Content Marketing
• We can produce, organize,
curate and aggregate content
concerning different B2B
themes for one or more
countries
• We can drive relevant traffic
to platforms with specific
themes and increase
conversion into desired
actions
• We can integrate your
channels with social media,
• We can create newsletters
and distribute them to your
relevant target group
16 January 2017 Presentation name24
Example of the content marketing product “the
Chance” made for Nike, co-production with our
partner Africa Interactive
We understand content marketing
16 January 2017 Presentation name25
Scalability (Automation)
User Engagement (Customization)
Advertising(Format)
Content(Marketing)
Native
Advertising
Matrix
Effective
Contextual
Advertising
Branded Content
Advertorials Sponsored Texts
© 2013 DraganVaragic.com
We can create directories for different
themes (example I)
16 January 2017 Presentation name26
We can create directories for different
themes (example II)
16 January 2017 Presentation name27
2.7.
Communication Packages
• We help companies to tell their
stories to their targeted
audience in Africa
• It is about your company, your
services, your products or your
event
• An interview with your CEO has
great communication value
• We make it go around our
channels and get it noticed
even if you are a small
company
16 January 2017 Presentation name28
CEO Communication Package
16 January 2017 Presentation name29
Event Communication Package
16 January 2017 Presentation name30
3.
Market Research
We collect reliable data and insights
from people in Africa
16 January 201732
Market
Research
Africa
Business
Panel
Africa
Consumer
Panel
Africa
Research
Tools
Our propositions
16 January 2017 Presentation name33
Strong need for reliable data on Africa’s
development
16 January 2017 Presentation name34
Government statistics do not provide for a real picture
Jerven, a professor at Simon Fraser
University in Canada:
many of the numbers which are
circulated in official documents,
outside assessments and the media
are wrong.
“Many economic activities are
unrecorded.
With much of its economies informal,
many African countries have richer
citizens than statistics indicate.
Shanta Devarajan, Chief Economist for
the Africa Region of the World Bank,
speaks about the urgent need to
address the shortcomings of
development statistics...
16 January 2017 Presentation name35
What is the
alternative?
3.1.
Africa Business Panel – Online market research B2B
• The reliable way to obtain the
opinion of business Africa
• Biggest Africa online B2B
panel in the world
• More than 15,000 members
• Complies with the highest
quality standards _Esomar
• Sample Survey Internationals
(SSI), Toluna and Ipsos are
partners / clients
• High response rate
16 January 201736
Africa Business Panel – Our clients opinion
16 January 2017 Presentation name37
Africa Business Panel – Our clients opinion
16 January 2017 Presentation name38
3.2.
Africa Business Panel – PMI
Africa Purchasing Managers Index
16 January 2017 Presentation name39
16 January 201740
3.3.
Africa Consumer Panel – Online market research B2C
16 January 201741
• The reliable way to obtain the
opinion of consumers in
Africa
• Good coverage of countries
like Nigeria, Ghana, Egypt,
Ethiopia, Kenya, Tanzania and
South Africa
• Complies with the highest
quality standards Esomar
• Sample Survey Internationals
(SSI), Toluna and Ipsos are
partners / clients
• High response rates
3.3.
Consumer Panels – Specific countries (total 7)
16 January 201742
3.4.
Africa Research Tools– Online research tools
16 January 2017 Presentation name43
4.
Recruitment
We connect employers with Africa’s
business professionals
16 January 201745
Recruitment
Headhunters
in Africa
7.1.
Headhuntersinafrica.com
• Are you a top level headhunter or
executive recruitment firm with
activities in Africa? Then get your
firm listed!
• Do you have a difficult position to
fill in your organisation and do
you need help from an executive
search firm to find the right
candidate?
• HeadhuntersinAfrica.com has an
overview of the executive search
industry and we advise you for
free on the best headhunter for
your specific recruitment needs.
16 January 2017 Presentation name46
bas@africabusinesscommunities.com
marc@africabusinesscommunities.com

More Related Content

What's hot

Freelance canvas
Freelance canvasFreelance canvas
Freelance canvasDominic53
 
Business Model For Startups Company Powerpoint Presentation Slides
Business Model For Startups Company Powerpoint Presentation SlidesBusiness Model For Startups Company Powerpoint Presentation Slides
Business Model For Startups Company Powerpoint Presentation SlidesSlideTeam
 
B2B marketing and general mistakes.
B2B marketing and general mistakes.B2B marketing and general mistakes.
B2B marketing and general mistakes.Madhav Desai
 
Service marketing triangle
Service marketing triangleService marketing triangle
Service marketing triangleDhruva Methi
 
Educational Business Plan
Educational Business PlanEducational Business Plan
Educational Business PlanUsman Ali
 
Mba i mm-1 u-5.1 service marketing
Mba i mm-1 u-5.1 service marketingMba i mm-1 u-5.1 service marketing
Mba i mm-1 u-5.1 service marketingRai University
 
Marketing And Sales Strategy Business Plan PowerPoint Presentation Slides
Marketing And Sales Strategy Business Plan PowerPoint Presentation SlidesMarketing And Sales Strategy Business Plan PowerPoint Presentation Slides
Marketing And Sales Strategy Business Plan PowerPoint Presentation SlidesSlideTeam
 
Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides SlideTeam
 
Sales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSlideTeam
 
Marketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesMarketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesSlideTeam
 
Designing and Managing Service Processes.ppt
Designing and Managing Service Processes.pptDesigning and Managing Service Processes.ppt
Designing and Managing Service Processes.pptRamaYarlagadda1
 
How To Create A Sales Plan.pdf
How To Create A Sales Plan.pdfHow To Create A Sales Plan.pdf
How To Create A Sales Plan.pdfJulie Weishaar
 
Chapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersChapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersNardin A
 
Life Cycle Of Pre Sales
Life Cycle Of  Pre  SalesLife Cycle Of  Pre  Sales
Life Cycle Of Pre SalesShobhit Khanna
 
Your First 90 Days in Sales Management
Your First 90 Days in Sales ManagementYour First 90 Days in Sales Management
Your First 90 Days in Sales Managementdaleu
 

What's hot (20)

Freelance canvas
Freelance canvasFreelance canvas
Freelance canvas
 
Business Model For Startups Company Powerpoint Presentation Slides
Business Model For Startups Company Powerpoint Presentation SlidesBusiness Model For Startups Company Powerpoint Presentation Slides
Business Model For Startups Company Powerpoint Presentation Slides
 
B2B marketing and general mistakes.
B2B marketing and general mistakes.B2B marketing and general mistakes.
B2B marketing and general mistakes.
 
30-60-90 Day Playbook
30-60-90 Day Playbook30-60-90 Day Playbook
30-60-90 Day Playbook
 
Service marketing triangle
Service marketing triangleService marketing triangle
Service marketing triangle
 
Educational Business Plan
Educational Business PlanEducational Business Plan
Educational Business Plan
 
Mba i mm-1 u-5.1 service marketing
Mba i mm-1 u-5.1 service marketingMba i mm-1 u-5.1 service marketing
Mba i mm-1 u-5.1 service marketing
 
Marketing plan ppt slides
Marketing plan ppt slidesMarketing plan ppt slides
Marketing plan ppt slides
 
Marketing And Sales Strategy Business Plan PowerPoint Presentation Slides
Marketing And Sales Strategy Business Plan PowerPoint Presentation SlidesMarketing And Sales Strategy Business Plan PowerPoint Presentation Slides
Marketing And Sales Strategy Business Plan PowerPoint Presentation Slides
 
Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides
 
Sales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation Slides
 
Marketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesMarketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation Slides
 
Designing and Managing Service Processes.ppt
Designing and Managing Service Processes.pptDesigning and Managing Service Processes.ppt
Designing and Managing Service Processes.ppt
 
Crm ppt
Crm pptCrm ppt
Crm ppt
 
The Basics of Being A Virtual Assistant
The Basics of Being  A Virtual AssistantThe Basics of Being  A Virtual Assistant
The Basics of Being A Virtual Assistant
 
How To Create A Sales Plan.pdf
How To Create A Sales Plan.pdfHow To Create A Sales Plan.pdf
How To Create A Sales Plan.pdf
 
FcoJavierGonzalez_30-60-90-days-plan
FcoJavierGonzalez_30-60-90-days-planFcoJavierGonzalez_30-60-90-days-plan
FcoJavierGonzalez_30-60-90-days-plan
 
Chapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersChapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customers
 
Life Cycle Of Pre Sales
Life Cycle Of  Pre  SalesLife Cycle Of  Pre  Sales
Life Cycle Of Pre Sales
 
Your First 90 Days in Sales Management
Your First 90 Days in Sales ManagementYour First 90 Days in Sales Management
Your First 90 Days in Sales Management
 

Similar to ABC Connect African Business Professionals

Africa business communities_online_marketing_desk
Africa business communities_online_marketing_deskAfrica business communities_online_marketing_desk
Africa business communities_online_marketing_deskPauwRtest
 
Effective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaEffective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaMoses Kemibaro
 
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation2Stallions Digital Agency
 
Digital Marketing and Publishing Services in Nigeria
Digital Marketing and Publishing Services in NigeriaDigital Marketing and Publishing Services in Nigeria
Digital Marketing and Publishing Services in NigeriaGbenga Adeleke
 
Miixad Crendential 2016 - English Version
Miixad Crendential 2016 - English VersionMiixad Crendential 2016 - English Version
Miixad Crendential 2016 - English VersionMiixAd
 
The Opportunity with Co-op Advertising & Getting Started with LSA
The Opportunity with Co-op Advertising & Getting Started with LSAThe Opportunity with Co-op Advertising & Getting Started with LSA
The Opportunity with Co-op Advertising & Getting Started with LSALocalogy
 
Taksu Digital | Company Presentation
Taksu Digital |  Company PresentationTaksu Digital |  Company Presentation
Taksu Digital | Company PresentationTaksu Digital
 
Fluence Digital Marketing
Fluence Digital MarketingFluence Digital Marketing
Fluence Digital MarketingArthur Charlez
 
Launch plan for sevak
Launch plan for sevakLaunch plan for sevak
Launch plan for sevakAnurag Bhatt
 
RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018
RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018
RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018Mark Slade
 
Digital Dealer Webinar - The Now Buyer - 2016-12
Digital Dealer Webinar - The Now Buyer - 2016-12Digital Dealer Webinar - The Now Buyer - 2016-12
Digital Dealer Webinar - The Now Buyer - 2016-12Dave Spannhake
 
Credential_Simple A 19.3 final
Credential_Simple A 19.3 finalCredential_Simple A 19.3 final
Credential_Simple A 19.3 finalSimple A
 
Unlimited solutions profile 2017
Unlimited solutions profile 2017Unlimited solutions profile 2017
Unlimited solutions profile 2017Abdelrahman Eliwa
 
Digital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech SystemsDigital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech SystemsDtech Systems Co.
 
B2B Marketing Communications made simple
B2B Marketing Communications made simpleB2B Marketing Communications made simple
B2B Marketing Communications made simplePhilip Martin
 
Strike Media Profile
Strike Media Profile Strike Media Profile
Strike Media Profile Strike Media
 
Siliconindia Franchise City
Siliconindia Franchise CitySiliconindia Franchise City
Siliconindia Franchise Citysaiganesh88
 

Similar to ABC Connect African Business Professionals (20)

Africa business communities_online_marketing_desk
Africa business communities_online_marketing_deskAfrica business communities_online_marketing_desk
Africa business communities_online_marketing_desk
 
Effective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaEffective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of Africa
 
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
#SPEAKEASYASIA Edition 5: Traffic & Lead Generation
 
Digital Marketing and Publishing Services in Nigeria
Digital Marketing and Publishing Services in NigeriaDigital Marketing and Publishing Services in Nigeria
Digital Marketing and Publishing Services in Nigeria
 
Miixad Crendential 2016 - English Version
Miixad Crendential 2016 - English VersionMiixad Crendential 2016 - English Version
Miixad Crendential 2016 - English Version
 
Insider_media_kit EN
Insider_media_kit ENInsider_media_kit EN
Insider_media_kit EN
 
The Opportunity with Co-op Advertising & Getting Started with LSA
The Opportunity with Co-op Advertising & Getting Started with LSAThe Opportunity with Co-op Advertising & Getting Started with LSA
The Opportunity with Co-op Advertising & Getting Started with LSA
 
SBF 2018 overview
SBF 2018 overviewSBF 2018 overview
SBF 2018 overview
 
Taksu Digital | Company Presentation
Taksu Digital |  Company PresentationTaksu Digital |  Company Presentation
Taksu Digital | Company Presentation
 
Fluence Digital Marketing
Fluence Digital MarketingFluence Digital Marketing
Fluence Digital Marketing
 
Launch plan for sevak
Launch plan for sevakLaunch plan for sevak
Launch plan for sevak
 
RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018
RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018
RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018
 
Digital Dealer Webinar - The Now Buyer - 2016-12
Digital Dealer Webinar - The Now Buyer - 2016-12Digital Dealer Webinar - The Now Buyer - 2016-12
Digital Dealer Webinar - The Now Buyer - 2016-12
 
SMP16
SMP16SMP16
SMP16
 
Credential_Simple A 19.3 final
Credential_Simple A 19.3 finalCredential_Simple A 19.3 final
Credential_Simple A 19.3 final
 
Unlimited solutions profile 2017
Unlimited solutions profile 2017Unlimited solutions profile 2017
Unlimited solutions profile 2017
 
Digital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech SystemsDigital Marketing Services - Dtech Systems
Digital Marketing Services - Dtech Systems
 
B2B Marketing Communications made simple
B2B Marketing Communications made simpleB2B Marketing Communications made simple
B2B Marketing Communications made simple
 
Strike Media Profile
Strike Media Profile Strike Media Profile
Strike Media Profile
 
Siliconindia Franchise City
Siliconindia Franchise CitySiliconindia Franchise City
Siliconindia Franchise City
 

More from Africa Business Communities

Africa Press List - How to complete your profile as a journalist or blogger
Africa Press List - How to complete your profile as a journalist or bloggerAfrica Press List - How to complete your profile as a journalist or blogger
Africa Press List - How to complete your profile as a journalist or bloggerAfrica Business Communities
 
Africa Press List- How to register as an journalist or Blogger
Africa Press List- How to register as an journalist or BloggerAfrica Press List- How to register as an journalist or Blogger
Africa Press List- How to register as an journalist or BloggerAfrica Business Communities
 
Africa Press List - User-Client how to create a press release
Africa Press List - User-Client   how to create a press releaseAfrica Press List - User-Client   how to create a press release
Africa Press List - User-Client how to create a press releaseAfrica Business Communities
 
Africa Press List - Client/user dashboard overview - tutorial
Africa Press List - Client/user dashboard overview - tutorialAfrica Press List - Client/user dashboard overview - tutorial
Africa Press List - Client/user dashboard overview - tutorialAfrica Business Communities
 
Africa business panel international business survey - march 2014
Africa business panel   international business survey - march 2014Africa business panel   international business survey - march 2014
Africa business panel international business survey - march 2014Africa Business Communities
 

More from Africa Business Communities (8)

Africa Press List - How to complete your profile as a journalist or blogger
Africa Press List - How to complete your profile as a journalist or bloggerAfrica Press List - How to complete your profile as a journalist or blogger
Africa Press List - How to complete your profile as a journalist or blogger
 
Africa Press List- How to register as an journalist or Blogger
Africa Press List- How to register as an journalist or BloggerAfrica Press List- How to register as an journalist or Blogger
Africa Press List- How to register as an journalist or Blogger
 
Africa Press List - User-Client how to create a press release
Africa Press List - User-Client   how to create a press releaseAfrica Press List - User-Client   how to create a press release
Africa Press List - User-Client how to create a press release
 
Africa Press List - Client/user dashboard overview - tutorial
Africa Press List - Client/user dashboard overview - tutorialAfrica Press List - Client/user dashboard overview - tutorial
Africa Press List - Client/user dashboard overview - tutorial
 
Africa consumer panel partner program
Africa consumer panel partner programAfrica consumer panel partner program
Africa consumer panel partner program
 
Panelbook Africa Business Panel (incl pmi)
Panelbook Africa Business Panel (incl pmi)Panelbook Africa Business Panel (incl pmi)
Panelbook Africa Business Panel (incl pmi)
 
Panelbook Africa Business Panel
Panelbook Africa Business PanelPanelbook Africa Business Panel
Panelbook Africa Business Panel
 
Africa business panel international business survey - march 2014
Africa business panel   international business survey - march 2014Africa business panel   international business survey - march 2014
Africa business panel international business survey - march 2014
 

Recently uploaded

Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 

Recently uploaded (20)

Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 

ABC Connect African Business Professionals

  • 1. Africa A B Business C Communities Africa Business Communities Connecting African Business Professionals
  • 2. 1. Africa Business Communities 2. Marketing & Communication services 1. Events 2. Content Marketing 3. Market Research services 4. Recruitment services
  • 4. Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market research.
  • 5. Market Research Recruitment 16 January 2017 Presentation name5 What can we do for you in Africa?
  • 6. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Recruitment Head Hunters in Africa 16 January 20176 Tailor made services Separate websites Tools and services
  • 7. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Description Press release distribution service to African journalists www.africapresslist.com Monitoring your reputation in the news in Africa www.africanewsmonitoring.com Online marketing agency providing you with the advice and media buying for all your online marketing campaigns in Africa, including social media and SEA. www.africaonlinemarketing.com A platform with which we can enable LinkedIn live, we can help you to start an event about Africa anywhere in the world or promote your event. www.africanetworkingevents.com If you need tailor made B2B content, traffic and/or digital infrstructure like responsive websites, we can help you as well. Do you want to organize an event and need a website including automatic ticketing, we can take care of that as well. On our news sites which are daily visited by 10,000’s of professionals engaged in business in Africa, you can advertise as well. Moreover, we have some fixed communication packages like (slideshare): Africa Business Communities CEO communication package Africa Business Communities event communication package 16 January 2017 ABC company7
  • 8. Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Description Biggest online B2B panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s decision takers, you can truly rely on the survey done through our online business panel. www.africabusinesspanel.com Online B2C panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s consumers, you can truly rely on the survey done through our online business panel. www.africaconsumerpanel.com Online research tools, easy access low budget. www.africaresearchtools.com 16 January 20178
  • 9. Recruitment Headhunters in Africa Description Looking for candidates? Get a recommendation! Our network consists of executive search firms that could help you with this, but which firm is right for you? We know everything about our headhunters and are happy to advise you on their expertise, rates and track record. For free! www.headhuntersinafrica.com 16 January 20179
  • 10. Africa Business Communities Sites & Services Marketing and Communication •www.africabusinesscommunities.com •www.nigeriabusinesscommunities.com •www.africaonlinemarketing.com •www.africapresslist.com •www.africanewsmonitoring.com •www.africanetworkingevents.com •Events (tailor made) •Content Marketing (tailor made) •Packages: •CEO communication package •Event communication package Market Research •www.africabusinesspanel.com •www.africaconsumerpanel.com •www.africaresearchtools.com •Africa PMI Recruitment •www.headhuntersinafrica.com 16 January 2017 Presentation name10
  • 11. Our communities in social media 16 January 2017 Presentation name11 Google+ Facebook Twitter LinkedIn
  • 12. Biggest African player in the world on Linkedin! 16 January 2017 Presentation name12 • More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.2 million members • CEO groups with selective admission nr Name of the group – 1- 2016 members 1 Africa Oil & Gas Industry 110.535 ABC 2 Africa Import Export Trading 89.486 ABC 3 Lagos Business Club 63.606 ABC 4 Africa - All things business 49.579 5 Careers in Africa 40.280 6 Africa Supply Chain, Logistics, Transport 39.968 7 South African Business Network 39.021 8 Africa Banking 38.357 ABC 9 Nigeria Business Network 38.303 10 Africa Job Brokers 34.715 ABC
  • 14. We communicate to business professionals engaged in Africa 16 January 201714 Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages
  • 15. Our propositions 16 January 2017 Presentation name15
  • 16. 16 January 2017 Presentation name16 2.1. You can advertise on our sites 10,000 thousands op B2B pageviews
  • 17. 2.1. We can send a Direct mail to more than 1,2 million African professionals • LinkedIn groups • Segmented per country per industry and sometimes per function or specific category • We can can send a Direct Mail once per week 16 January 201717 10,000 thousands op B2B pageviews Members per group and costs can be found here
  • 18. Client - IQPC Recommendation “I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.” 16 January 201718 Tarannum Syeeda IQPC MENA
  • 19. 2.2. Africa Online Marketing • B2B as core but also able to service with B2C campaigns • The most advanced knowledge about digital media campaigns applied to campaigns in African countries • Very experienced in Social Media • Google AdWords Certified Partner • Campaign evaluation based upon (google) analytics) 16 January 2017 Presentation name19
  • 20. 2.3. Africa Press List • Easy tool to create and distribute press releases to tailor made distribution lists. • Easy filtering options: • 6,600 journalists • 4 Languages | English, French, Portuguese and Arabic • 6 Media Types | Television, Radio, Newspapers, Magazines, Internet and Blogs • 30 Fields of interest | More than 30 categories to select journalists by field of interests • 54 Countries to select • Free trial - Budget friendly16 January 201720
  • 21. 2.4 Africa News Monitoring • Monitoring of more than 7,000 online news sources in Africa, including social media • News overview every morning • Real time overview and statistics in the Clipit Portal • Tone of voice analysis of your articles • Mobile responsive • Easy acces – budget friendly 16 January 2017 Presentation name21
  • 22. 2.5 Africa Networking Events • We can organize B2B events in Africa with or for any party • Could be an event with a theme, or just an informal networking event • Could be small scale theme dinners or large scale seminars • We can help you with traffic to your events • We work together with local partners – Hosts 16 January 2017 Presentation name22
  • 23. Organized Events in and outside Africa 16 January 2017 Presentation name23 Accra Kigali Amsterdam Nairobi
  • 24. 2.6. Content Marketing • We can produce, organize, curate and aggregate content concerning different B2B themes for one or more countries • We can drive relevant traffic to platforms with specific themes and increase conversion into desired actions • We can integrate your channels with social media, • We can create newsletters and distribute them to your relevant target group 16 January 2017 Presentation name24 Example of the content marketing product “the Chance” made for Nike, co-production with our partner Africa Interactive
  • 25. We understand content marketing 16 January 2017 Presentation name25 Scalability (Automation) User Engagement (Customization) Advertising(Format) Content(Marketing) Native Advertising Matrix Effective Contextual Advertising Branded Content Advertorials Sponsored Texts © 2013 DraganVaragic.com
  • 26. We can create directories for different themes (example I) 16 January 2017 Presentation name26
  • 27. We can create directories for different themes (example II) 16 January 2017 Presentation name27
  • 28. 2.7. Communication Packages • We help companies to tell their stories to their targeted audience in Africa • It is about your company, your services, your products or your event • An interview with your CEO has great communication value • We make it go around our channels and get it noticed even if you are a small company 16 January 2017 Presentation name28
  • 29. CEO Communication Package 16 January 2017 Presentation name29
  • 30. Event Communication Package 16 January 2017 Presentation name30
  • 32. We collect reliable data and insights from people in Africa 16 January 201732 Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools
  • 33. Our propositions 16 January 2017 Presentation name33
  • 34. Strong need for reliable data on Africa’s development 16 January 2017 Presentation name34 Government statistics do not provide for a real picture Jerven, a professor at Simon Fraser University in Canada: many of the numbers which are circulated in official documents, outside assessments and the media are wrong. “Many economic activities are unrecorded. With much of its economies informal, many African countries have richer citizens than statistics indicate. Shanta Devarajan, Chief Economist for the Africa Region of the World Bank, speaks about the urgent need to address the shortcomings of development statistics...
  • 35. 16 January 2017 Presentation name35 What is the alternative?
  • 36. 3.1. Africa Business Panel – Online market research B2B • The reliable way to obtain the opinion of business Africa • Biggest Africa online B2B panel in the world • More than 15,000 members • Complies with the highest quality standards _Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rate 16 January 201736
  • 37. Africa Business Panel – Our clients opinion 16 January 2017 Presentation name37
  • 38. Africa Business Panel – Our clients opinion 16 January 2017 Presentation name38
  • 39. 3.2. Africa Business Panel – PMI Africa Purchasing Managers Index 16 January 2017 Presentation name39
  • 41. 3.3. Africa Consumer Panel – Online market research B2C 16 January 201741 • The reliable way to obtain the opinion of consumers in Africa • Good coverage of countries like Nigeria, Ghana, Egypt, Ethiopia, Kenya, Tanzania and South Africa • Complies with the highest quality standards Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rates
  • 42. 3.3. Consumer Panels – Specific countries (total 7) 16 January 201742
  • 43. 3.4. Africa Research Tools– Online research tools 16 January 2017 Presentation name43
  • 45. We connect employers with Africa’s business professionals 16 January 201745 Recruitment Headhunters in Africa
  • 46. 7.1. Headhuntersinafrica.com • Are you a top level headhunter or executive recruitment firm with activities in Africa? Then get your firm listed! • Do you have a difficult position to fill in your organisation and do you need help from an executive search firm to find the right candidate? • HeadhuntersinAfrica.com has an overview of the executive search industry and we advise you for free on the best headhunter for your specific recruitment needs. 16 January 2017 Presentation name46