1.
Africa
A
B Business
C Communities
Africa Business Communities
Connecting African Business Professionals

2.
1. Africa Business Communities
2. Marketing & Communication services
1. Events
2. Content Marketing
3. Market Research services
4. Recruitment services

3.
1.
Africa Business
Communities

4.
Africa Business Communities
is a Digital B2B Publisher that enables
companies and organizations to
connect with African Business
Professionals.
It supports doing business in Africa by
marketing communication services,
events, custom media productions
(content marketing) and market
research.

5.
Market
Research
Recruitment
16 January 2017 Presentation name5
What can we do for you
in Africa?

6.
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa
Networking
Events
Custom
Publishing
Advertising and
communication
packages
Market
Research
Africa Business
Panel
Africa Consumer
Panel
Africa Research
Tools
Recruitment
Head Hunters in
Africa
16 January 20176
Tailor
made
services
Separate
websites
Tools
and
services

7.
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa Networking
Events
Custom Publishing
Advertising and
communication
packages
Description
Press release distribution service to African journalists
www.africapresslist.com
Monitoring your reputation in the news in Africa
www.africanewsmonitoring.com
Online marketing agency providing you with the advice and media buying for all your online marketing
campaigns in Africa, including social media and SEA.
www.africaonlinemarketing.com
A platform with which we can enable LinkedIn live, we can help you to start an event about Africa anywhere
in the world or promote your event.
www.africanetworkingevents.com
If you need tailor made B2B content, traffic and/or digital infrstructure like responsive websites, we can help
you as well. Do you want to organize an event and need a website including automatic ticketing, we can take
care of that as well.
On our news sites which are daily visited by 10,000’s of professionals engaged in business in Africa, you can
advertise as well. Moreover, we have some fixed communication packages like (slideshare):
Africa Business Communities CEO communication package
Africa Business Communities event communication package
16 January 2017 ABC company7

8.
Market
Research
Africa
Business
Panel
Africa
Consumer
Panel
Africa
Research
Tools
Description
Biggest online B2B panel in Africa for reliable Africa Market research. If you want
have the opinion of Africa’s decision takers, you can truly rely on the survey done
through our online business panel.
www.africabusinesspanel.com
Online B2C panel in Africa for reliable Africa Market research. If you want have the
opinion of Africa’s consumers, you can truly rely on the survey done through our
online business panel.
www.africaconsumerpanel.com
Online research tools, easy access low budget.
www.africaresearchtools.com
16 January 20178

9.
Recruitment
Headhunters in
Africa
Description
Looking for candidates? Get a recommendation!
Our network consists of executive search firms that could help you with this, but which firm is right for you? We know
everything about our headhunters and are happy to advise you on their expertise, rates and track record. For free!
www.headhuntersinafrica.com
16 January 20179

10.
Africa Business Communities
Sites & Services
Marketing and
Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
16 January 2017 Presentation name10

11.
Our communities in social media
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Google+ Facebook
Twitter LinkedIn

12.
Biggest African player in the world on
Linkedin!
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• More than 170 well segmented groups
• 5 of top 10 and 27 of top 50
• Fastest growth
• More than 1.2 million members
• CEO groups with selective admission
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC

13.
2.
Marketing &
communication

14.
We communicate to business
professionals engaged in Africa
16 January 201714
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa
Networking
Events
Custom
Publishing
Advertising and
communication
packages

15.
Our propositions
16 January 2017 Presentation name15

16.
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2.1.
You can advertise on our sites
10,000 thousands op B2B pageviews

17.
2.1.
We can send a Direct mail to more than 1,2
million African professionals
• LinkedIn groups
• Segmented per country per
industry and sometimes per
function or specific category
• We can can send a Direct Mail
once per week
16 January 201717
10,000 thousands op B2B pageviews
Members per group and costs can be found here

18.
Client - IQPC Recommendation
“I came across Africa Business Communities
when we were organising our East African call
centre event. I was looking for some East African
specific LinkedIn groups and came across this
company as they managed many-many African
groups on LinkedIn. I approached Africa Business
Communities right away to see how they could
help us in promoting the event. Not only were
they very prompt in response but also helpful in
answering many queries. We generated revenue
close to US$15,000 for our event. Also, they offer
complimentary marketing services which is why I
utilise their services for every African event we
organise. I would highly recommend Africa
Business Communities to anyone looking to reach
out to the African market.”
16 January 201718
Tarannum
Syeeda
IQPC MENA

19.
2.2.
Africa Online Marketing
• B2B as core but also able to
service with B2C campaigns
• The most advanced
knowledge about digital
media campaigns applied to
campaigns in African
countries
• Very experienced in Social
Media
• Google AdWords Certified
Partner
• Campaign evaluation based
upon (google) analytics)
16 January 2017 Presentation name19

20.
2.3.
Africa Press List
• Easy tool to create and
distribute press releases to
tailor made distribution lists.
• Easy filtering options:
• 6,600 journalists
• 4 Languages | English, French,
Portuguese and Arabic
• 6 Media Types | Television,
Radio, Newspapers,
Magazines, Internet and Blogs
• 30 Fields of interest | More
than 30 categories to select
journalists by field of interests
• 54 Countries to select
• Free trial - Budget friendly16 January 201720

21.
2.4
Africa News Monitoring
• Monitoring of more than
7,000 online news sources in
Africa, including social media
• News overview every
morning
• Real time overview and
statistics in the Clipit Portal
• Tone of voice analysis of your
articles
• Mobile responsive
• Easy acces – budget friendly
16 January 2017 Presentation name21

22.
2.5
Africa Networking Events
• We can organize B2B events in
Africa with or for any party
• Could be an event with a
theme, or just an informal
networking event
• Could be small scale theme
dinners or large scale seminars
• We can help you with traffic to
your events
• We work together with local
partners – Hosts
16 January 2017 Presentation name22

23.
Organized Events in and outside Africa
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Accra Kigali
Amsterdam Nairobi

24.
2.6.
Content Marketing
• We can produce, organize,
curate and aggregate content
concerning different B2B
themes for one or more
countries
• We can drive relevant traffic
to platforms with specific
themes and increase
conversion into desired
actions
• We can integrate your
channels with social media,
• We can create newsletters
and distribute them to your
relevant target group
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Example of the content marketing product “the
Chance” made for Nike, co-production with our
partner Africa Interactive

25.
We understand content marketing
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Scalability (Automation)
User Engagement (Customization)
Advertising(Format)
Content(Marketing)
Native
Advertising
Matrix
Effective
Contextual
Advertising
Branded Content
Advertorials Sponsored Texts
© 2013 DraganVaragic.com

26.
We can create directories for different
themes (example I)
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27.
We can create directories for different
themes (example II)
16 January 2017 Presentation name27

28.
2.7.
Communication Packages
• We help companies to tell their
stories to their targeted
audience in Africa
• It is about your company, your
services, your products or your
event
• An interview with your CEO has
great communication value
• We make it go around our
channels and get it noticed
even if you are a small
company
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29.
CEO Communication Package
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30.
Event Communication Package
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31.
3.
Market Research

32.
We collect reliable data and insights
from people in Africa
16 January 201732
Market
Research
Africa
Business
Panel
Africa
Consumer
Panel
Africa
Research
Tools

33.
Our propositions
16 January 2017 Presentation name33

34.
Strong need for reliable data on Africa’s
development
16 January 2017 Presentation name34
Government statistics do not provide for a real picture
Jerven, a professor at Simon Fraser
University in Canada:
many of the numbers which are
circulated in official documents,
outside assessments and the media
are wrong.
“Many economic activities are
unrecorded.
With much of its economies informal,
many African countries have richer
citizens than statistics indicate.
Shanta Devarajan, Chief Economist for
the Africa Region of the World Bank,
speaks about the urgent need to
address the shortcomings of
development statistics...

35.
16 January 2017 Presentation name35
What is the
alternative?

36.
3.1.
Africa Business Panel – Online market research B2B
• The reliable way to obtain the
opinion of business Africa
• Biggest Africa online B2B
panel in the world
• More than 15,000 members
• Complies with the highest
quality standards _Esomar
• Sample Survey Internationals
(SSI), Toluna and Ipsos are
partners / clients
• High response rate
16 January 201736

37.
Africa Business Panel – Our clients opinion
16 January 2017 Presentation name37

38.
Africa Business Panel – Our clients opinion
16 January 2017 Presentation name38

39.
3.2.
Africa Business Panel – PMI
Africa Purchasing Managers Index
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40.
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41.
3.3.
Africa Consumer Panel – Online market research B2C
16 January 201741
• The reliable way to obtain the
opinion of consumers in
Africa
• Good coverage of countries
like Nigeria, Ghana, Egypt,
Ethiopia, Kenya, Tanzania and
South Africa
• Complies with the highest
quality standards Esomar
• Sample Survey Internationals
(SSI), Toluna and Ipsos are
partners / clients
• High response rates

42.
3.3.
Consumer Panels – Specific countries (total 7)
16 January 201742

43.
3.4.
Africa Research Tools– Online research tools
16 January 2017 Presentation name43

44.
4.
Recruitment

45.
We connect employers with Africa’s
business professionals
16 January 201745
Recruitment
Headhunters
in Africa

46.
7.1.
Headhuntersinafrica.com
• Are you a top level headhunter or
executive recruitment firm with
activities in Africa? Then get your
firm listed!
• Do you have a difficult position to
fill in your organisation and do
you need help from an executive
search firm to find the right
candidate?
• HeadhuntersinAfrica.com has an
overview of the executive search
industry and we advise you for
free on the best headhunter for
your specific recruitment needs.
16 January 2017 Presentation name46

47.
bas@africabusinesscommunities.com
marc@africabusinesscommunities.com