Africa Business Communities Company Presentation

1. Africa A B Business C Communities Africa Business Communities Connecting African Business Professionals

2. 1. Africa Business Communities 2. Marketing & Communication services 1. Events 2. Content Marketing 3. Market Research services 4. Recruitment services

3. 1. Africa Business Communities

4. Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market research.

5. Market Research Recruitment 16 January 2017 Presentation name5 What can we do for you in Africa?

6. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Recruitment Head Hunters in Africa 16 January 20176 Tailor made services Separate websites Tools and services

7. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Description Press release distribution service to African journalists www.africapresslist.com Monitoring your reputation in the news in Africa www.africanewsmonitoring.com Online marketing agency providing you with the advice and media buying for all your online marketing campaigns in Africa, including social media and SEA. www.africaonlinemarketing.com A platform with which we can enable LinkedIn live, we can help you to start an event about Africa anywhere in the world or promote your event. www.africanetworkingevents.com If you need tailor made B2B content, traffic and/or digital infrstructure like responsive websites, we can help you as well. Do you want to organize an event and need a website including automatic ticketing, we can take care of that as well. On our news sites which are daily visited by 10,000’s of professionals engaged in business in Africa, you can advertise as well. Moreover, we have some fixed communication packages like (slideshare): Africa Business Communities CEO communication package Africa Business Communities event communication package 16 January 2017 ABC company7

8. Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Description Biggest online B2B panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s decision takers, you can truly rely on the survey done through our online business panel. www.africabusinesspanel.com Online B2C panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s consumers, you can truly rely on the survey done through our online business panel. www.africaconsumerpanel.com Online research tools, easy access low budget. www.africaresearchtools.com 16 January 20178

9. Recruitment Headhunters in Africa Description Looking for candidates? Get a recommendation! Our network consists of executive search firms that could help you with this, but which firm is right for you? We know everything about our headhunters and are happy to advise you on their expertise, rates and track record. For free! www.headhuntersinafrica.com 16 January 20179

10. Africa Business Communities Sites & Services Marketing and Communication •www.africabusinesscommunities.com •www.nigeriabusinesscommunities.com •www.africaonlinemarketing.com •www.africapresslist.com •www.africanewsmonitoring.com •www.africanetworkingevents.com •Events (tailor made) •Content Marketing (tailor made) •Packages: •CEO communication package •Event communication package Market Research •www.africabusinesspanel.com •www.africaconsumerpanel.com •www.africaresearchtools.com •Africa PMI Recruitment •www.headhuntersinafrica.com 16 January 2017 Presentation name10

11. Our communities in social media 16 January 2017 Presentation name11 Google+ Facebook Twitter LinkedIn

12. Biggest African player in the world on Linkedin! 16 January 2017 Presentation name12 • More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.2 million members • CEO groups with selective admission nr Name of the group – 1- 2016 members 1 Africa Oil & Gas Industry 110.535 ABC 2 Africa Import Export Trading 89.486 ABC 3 Lagos Business Club 63.606 ABC 4 Africa - All things business 49.579 5 Careers in Africa 40.280 6 Africa Supply Chain, Logistics, Transport 39.968 7 South African Business Network 39.021 8 Africa Banking 38.357 ABC 9 Nigeria Business Network 38.303 10 Africa Job Brokers 34.715 ABC

13. 2. Marketing & communication

14. We communicate to business professionals engaged in Africa 16 January 201714 Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages

15. Our propositions 16 January 2017 Presentation name15

16. 16 January 2017 Presentation name16 2.1. You can advertise on our sites 10,000 thousands op B2B pageviews

17. 2.1. We can send a Direct mail to more than 1,2 million African professionals • LinkedIn groups • Segmented per country per industry and sometimes per function or specific category • We can can send a Direct Mail once per week 16 January 201717 10,000 thousands op B2B pageviews Members per group and costs can be found here

18. Client - IQPC Recommendation “I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.” 16 January 201718 Tarannum Syeeda IQPC MENA

19. 2.2. Africa Online Marketing • B2B as core but also able to service with B2C campaigns • The most advanced knowledge about digital media campaigns applied to campaigns in African countries • Very experienced in Social Media • Google AdWords Certified Partner • Campaign evaluation based upon (google) analytics) 16 January 2017 Presentation name19

20. 2.3. Africa Press List • Easy tool to create and distribute press releases to tailor made distribution lists. • Easy filtering options: • 6,600 journalists • 4 Languages | English, French, Portuguese and Arabic • 6 Media Types | Television, Radio, Newspapers, Magazines, Internet and Blogs • 30 Fields of interest | More than 30 categories to select journalists by field of interests • 54 Countries to select • Free trial - Budget friendly16 January 201720

21. 2.4 Africa News Monitoring • Monitoring of more than 7,000 online news sources in Africa, including social media • News overview every morning • Real time overview and statistics in the Clipit Portal • Tone of voice analysis of your articles • Mobile responsive • Easy acces – budget friendly 16 January 2017 Presentation name21

22. 2.5 Africa Networking Events • We can organize B2B events in Africa with or for any party • Could be an event with a theme, or just an informal networking event • Could be small scale theme dinners or large scale seminars • We can help you with traffic to your events • We work together with local partners – Hosts 16 January 2017 Presentation name22

23. Organized Events in and outside Africa 16 January 2017 Presentation name23 Accra Kigali Amsterdam Nairobi

24. 2.6. Content Marketing • We can produce, organize, curate and aggregate content concerning different B2B themes for one or more countries • We can drive relevant traffic to platforms with specific themes and increase conversion into desired actions • We can integrate your channels with social media, • We can create newsletters and distribute them to your relevant target group 16 January 2017 Presentation name24 Example of the content marketing product “the Chance” made for Nike, co-production with our partner Africa Interactive

25. We understand content marketing 16 January 2017 Presentation name25 Scalability (Automation) User Engagement (Customization) Advertising(Format) Content(Marketing) Native Advertising Matrix Effective Contextual Advertising Branded Content Advertorials Sponsored Texts © 2013 DraganVaragic.com

26. We can create directories for different themes (example I) 16 January 2017 Presentation name26

27. We can create directories for different themes (example II) 16 January 2017 Presentation name27

28. 2.7. Communication Packages • We help companies to tell their stories to their targeted audience in Africa • It is about your company, your services, your products or your event • An interview with your CEO has great communication value • We make it go around our channels and get it noticed even if you are a small company 16 January 2017 Presentation name28

29. CEO Communication Package 16 January 2017 Presentation name29

30. Event Communication Package 16 January 2017 Presentation name30

31. 3. Market Research

32. We collect reliable data and insights from people in Africa 16 January 201732 Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools

33. Our propositions 16 January 2017 Presentation name33

34. Strong need for reliable data on Africa’s development 16 January 2017 Presentation name34 Government statistics do not provide for a real picture Jerven, a professor at Simon Fraser University in Canada: many of the numbers which are circulated in official documents, outside assessments and the media are wrong. “Many economic activities are unrecorded. With much of its economies informal, many African countries have richer citizens than statistics indicate. Shanta Devarajan, Chief Economist for the Africa Region of the World Bank, speaks about the urgent need to address the shortcomings of development statistics...

35. 16 January 2017 Presentation name35 What is the alternative?

36. 3.1. Africa Business Panel – Online market research B2B • The reliable way to obtain the opinion of business Africa • Biggest Africa online B2B panel in the world • More than 15,000 members • Complies with the highest quality standards _Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rate 16 January 201736

37. Africa Business Panel – Our clients opinion 16 January 2017 Presentation name37

38. Africa Business Panel – Our clients opinion 16 January 2017 Presentation name38

39. 3.2. Africa Business Panel – PMI Africa Purchasing Managers Index 16 January 2017 Presentation name39

40. 16 January 201740

41. 3.3. Africa Consumer Panel – Online market research B2C 16 January 201741 • The reliable way to obtain the opinion of consumers in Africa • Good coverage of countries like Nigeria, Ghana, Egypt, Ethiopia, Kenya, Tanzania and South Africa • Complies with the highest quality standards Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rates

42. 3.3. Consumer Panels – Specific countries (total 7) 16 January 201742

43. 3.4. Africa Research Tools– Online research tools 16 January 2017 Presentation name43

44. 4. Recruitment

45. We connect employers with Africa’s business professionals 16 January 201745 Recruitment Headhunters in Africa

46. 7.1. Headhuntersinafrica.com • Are you a top level headhunter or executive recruitment firm with activities in Africa? Then get your firm listed! • Do you have a difficult position to fill in your organisation and do you need help from an executive search firm to find the right candidate? • HeadhuntersinAfrica.com has an overview of the executive search industry and we advise you for free on the best headhunter for your specific recruitment needs. 16 January 2017 Presentation name46

47. bas@africabusinesscommunities.com marc@africabusinesscommunities.com