1. Who we are
Africa Business Panel (ABP) is a
cooperation of the Social B2B
Publisher Africa Business
Communities (ABC) and renowned
market research �irm MSI-ACI.
ABP is a strong research tool with
members who work in the private
sector for companies registered in
and operating out of Africa. They are
the senior managers, entrepreneurs
or professionals that form the
backbone of the business
community throughout Africa.
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Programming
and hosting
Coding
Sample only
Incentives
management
Quantitative services
Do you want more information on the business panel, please contact:
Jaap de Graaf: feedback@research.africabusinesscommunities.com
Are you interested in the business panel for commercial reasons, please contact:
Marc Stubbé: marc@africabusinesscommunities.com
Rodney Tiesselinck: rtiesselinck@msi-aci.com
Recruitment
Africa Business Communities is the worldwide largest
player in LinkedIn when it comes to African LinkedIn
Groups. Our panel members are recruited through our
extensive LinkedIn network. All panel members have been
identi�ied 2 times (Double Opt-in) and all email addresses
are validated as part of the Opt-in process and re-con�irmed
with the panel member.
Africa Business Panel
The African Economy has been steadily booming for the past
decade and will boom even more in the next decade. There is
an over�low of business opportunities for companies both
inside and outside Africa, if you know where to look for them.
In a fast developing business environment like Africa, access
to relevant, accurate and reliable market information is
invaluable, and that is where we come in. The Africa Business
Panel offers its clients market research and lead generation in
Africa, essentially acting as the intermediary between
business opportunities and potential investors.
We started recruiting panel members in April 2013. By
October 2013, we reached 7,000 panel members. In
the same month, we have conducted our first
extended survey, on mobile devices in Africa.
In September 2012, we started
preparations for the Africa Business
Panel.
At the end of 2014 we
expect to have 14,000
panel members.
Start panel
Start
recruitment
Prognosis
PANELBOOK
Africa Business Panel
Africa Business Panel Check us out at:www.africabusinesspanel.com

2. Panel facts
90%
top decision makers
12,500
members
Oil & Gas
Top segments
Top industries
Agriculture
Import Export Trading
Technology Products
and Services
Financial service
Management Consulting
Telecom & ICT
Small
72%
Commercial/
enterprise
17%
Medium
11%
The largest African online business
network
The largest and fastest growing
LinkedIn Groups for Africa, with
more than 675k members
The biggest African LinkedIn group:
50,700 | Africa Oil & Gas Industry
25 of the 50 biggest LinkedIn groups
focused on Africa
ABC reach on LinkedIn
Ghana #4
Nigeria #1
South Africa #2
Egypt #6
Kenya #3
Top countries
Tanzania #5
PANELBOOK
Africa Business Panel
Africa Business Panel Check us out at:www.africabusinesspanel.com
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