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Panelbook Africa Business Panel (incl pmi)

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Panelbook Africa Business Panel (incl pmi)

  1. 1. AFRICABUSINESSPANEL PANELBOOK www.africabusinesspanel.com Business Panel AFRICA
  2. 2. WELCOME TO THE AFRICA BUSINESS PANEL In a fast developing business environment like Africa, access to relevant, accurate and reliable market information is invaluable and that is where we come in. The Africa Business Panel offers its clients market research and lead generation in Africa, essentially acting as the intermediary be- tween business opportunities and potential investors. VISIT US AT: WWW.AFRICABUSINESSPANEL.COM Business Panel AFRICA
  3. 3. ABOUT AFRICA BUSINESS PANEL Africa Business Panel (ABP) is a cooperation of the Digital B2B Publisher Africa Business Communities (ABC) and renowned market research firm MSI-ACI. Africa Business Panel is a strong research tool with members who work in the private sector for companies and organizations engagedregistered in and operating out ofin Africa. They are the senior managers, entrepreneurs and/or professionals that form the backbone of the business community throughout Africa. 90% top decision makers 15,000 members PANEL FACTS VISIT US AT: WWW.AFRICABUSINESSPANEL.COM Africa Business Panel is the biggest B2B research panel of Africa with about 15,000 extensive profiles of professionals engaged in Africa. Business Panel AFRICA
  4. 4. “The Africa Business Panel brings you unrivaled access to African B2B respondents. Their reach combined with their speed and flexibility makes The Africa Business Panel a must-go-to supplier if you need the opinion of Africa." Stefan Boom – Sales Manager, SSI ( Survey Sampling International)
  5. 5. PANEL INSIGHTS The B2B panel members include IT decision makers, execu- tive/upper management, small business owners, business decision makers, financial services professionals, contrac- tors, HR professionals and much more. 90% top decision makers 15,000members The biggest online B2B panel in Africa, almost 15,000 members OUR PARTNERS Business Panel AFRICA
  6. 6. MEMBERS (N) 15,000 PUBLIC OR GOVERNMENT SECTOR 10% PRIVATE BUSINESS SECTOR 90% AFRICA Out of a compiled a list of 12 countries with the highest projected compounded annual growth rate (CAGR) from 2014 through 2017 based on the forecasts from the World Bank's Global Economic Prospects, 6 are countries from the African Continent These countries are (in order of highest growth rates: Ehtiopia, Democratic Republic of the Congo, Cote d'Ivoire, Mozambique, Tanzania and Rwanda Keep in mind that the fastest-growing economies typically aren't among the largest, most developed ones. In fact, most of these countries suffer from high income inequality, low levels of per capita gross domestic product, elevated political instability, and rampant corruption. . SENIOR MANAGER/ EXECUTIVE/ DIRECTOR/OWNER MIDDLE / LINE MANAGER OTHER MANAGEMENT ROLE NO MANAGEMENT ROLE 73% 16% 6% 5% FUNCTIONGENDER 18%82% SMALL BUSINESS (0 - 50) 75% MEDIUM BUSINESS (50 - 250) 11% COMMERCIAL & ENTERPRISE (250 PLUS) 14% COMPANY SIZE Oil & Gas Agriculture Technology Products and Services Financial service Management Consulting Telecom & ICT TOP INDUSTRIES Import Export Trading Insurance Legal Manufacturing Engineering The fast growing continent Eductation Business Panel AFRICA
  7. 7. MEMBERS (N) 1,500 PUBLIC OR GOVERNMENT SECTOR 9% PRIVATE BUSINESS SECTOR 91% KENYAAlthough Kenya is the biggest and most advanced economy in east and central Africa.The important agricultur- al sector is one of the least developed and largely inefficient, employing 75% of the workforce compared to less than 3% in the food secure developed countries. Kenya is usually classified as a frontier market or occasionally an emerging market, but it is not one of the least developed countries. GDP growth forecast by the Worldbank for 2015-2017 is above 6%. SENIOR MANAGER/ EXECUTIVE/ DIRECTOR/OWNER MIDDLE / LINE MANAGER OTHER MANAGEMENT ROLE NO MANAGEMENT ROLE 68% 19% 7% 5% FUNCTIONGENDER SMALL BUSINESS (0 - 50) 75% MEDIUM BUSINESS (50 - 250) 11% COMMERCIAL & ENTERPRISE (250 PLUS) 14% COMPANY SIZE Agriculture Technology Products and Services Real estate Management Consulting Telecom & ICT TOP INDUSTRIES Import Export Trading Banking Travel & tourism Manufacturing 25%75% Business Panel AFRICA
  8. 8. MEMBERS (N) 2,800 PUBLIC OR GOVERNMENT SECTOR 10% PRIVATE BUSINESS SECTOR 90% NIGERIAAs of 2015, Nigeria is the world's 20th largest economy, worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively. It overtook South Africa to become Africa's largest economy in 2014. Nigeria is a member of the MINT group of countries, which are widely seen as the globe's next "BRIC-like" economies. GDP growth forecast by the Worldbank for 2015-2017 is growing and on average 5%. SENIOR MANAGER/ EXECUTIVE/ DIRECTOR/OWNER MIDDLE / LINE MANAGER OTHER MANAGEMENT ROLE NO MANAGEMENT ROLE 72% 18% 6% 4% FUNCTIONGENDER SMALL BUSINESS (0 - 50) 75% MEDIUM BUSINESS (50 - 250) 10% COMMERCIAL & ENTERPRISE (250 PLUS) 14% COMPANY SIZE Oil & Gas Agriculture Technology Products and Services Media Management Consulting Telecom & ICT TOP INDUSTRIES Import Export Trading Construction 14%86% Marketing communication & PR Business Panel AFRICA
  9. 9. MEMBERS (N) 2,500 PUBLIC OR GOVERNMENT SECTOR 9% PRIVATE BUSINESS SECTOR 91% SOUTH AFRICA South Africa has a mixed economy, the second largest in Africa after Nigeria. It also has a relatively high GDP per capita compared to other countries in Sub-Saharan Africa. Principal international trading partners of South Africa—besides other African countries—include Germany, the United States, China, Japan, the United Kingdom and Spain. GDP growth forecast by the Worldbank for 2015-2017 is relatively low but grow- ing from 2,1% to 2,4%. SENIOR MANAGER/ EXECUTIVE/ DIRECTOR/OWNER MIDDLE / LINE MANAGER OTHER MANAGEMENT ROLE NO MANAGEMENT ROLE 79% 11% 5% 5% FUNCTIONGENDER SMALL BUSINESS (0 - 50) 77% MEDIUM BUSINESS (50 - 250) 8% COMMERCIAL & ENTERPRISE (250 PLUS) 15% COMPANY SIZE Marketing communiction & PR AgricultureTechnology Products and Services Financial service Management Consulting Telecom & ICT TOP INDUSTRIES Import Export TradingBanking Manufacturing Education 25%75% Business Panel AFRICA
  10. 10. MEMBERS (N) 1000 PUBLIC OR GOVERNMENT SECTOR 10% PRIVATE BUSINESS SECTOR 90% GHANA Ghana is an average natural resource enriched country possessing industrial minerals, hydrocarbons and precious metals. It is an emerging designated digital economy with mixed economy hybridisation It has an economic plan target known as the "Ghana Vision 2020". This plan envisions Ghana as the first African country to become a developed country between 2020 and 2029 and a newly industrialised country between 2030 and 2039. GDP growth forecast by the Worldbank for 2015-2017 is accelerating to from 3,5% to almost 8% in 2017 SENIOR MANAGER/ EXECUTIVE/ DIRECTOR/OWNER MIDDLE / LINE MANAGER OTHER MANAGEMENT ROLE NO MANAGEMENT ROLE 71% 17% 7% 5% FUNCTIONGENDER SMALL BUSINESS (0 - 50) 76% MEDIUM BUSINESS (50 - 250) 11% COMMERCIAL & ENTERPRISE (250 PLUS) 13% COMPANY SIZE Oil & Gas Technology Products and Services Agriculture Management Consulting Telecom & ICT TOP INDUSTRIES Import Export Trading Banking 17%83% Business Panel AFRICA
  11. 11. MEMBERS (N) 400 PUBLIC OR GOVERNMENT SECTOR 11% PRIVATE BUSINESS SECTOR 89% EGYPTEgypt's economy depends mainly on agriculture, media, petroleum imports, natural gas, and tourism; there are also more than three million Egyptians working abroad, mainly in Saudi Arabia, the Persian Gulf and Europe. With over 89 million inhabitants, Egypt is the most populous country in North Africa and the Arab World, the third-most populous in Africa (after Nigeria and Ethiopia), 3 November 2015Page 4 of 4and the fifteenth-most populous in the world. GDP growth forecast by the Worldbank for 2015-2017 is growing and on average 4,5%. SENIOR MANAGER/ EXECUTIVE/ DIRECTOR/OWNER MIDDLE / LINE MANAGER OTHER MANAGEMENT ROLE NO MANAGEMENT ROLE 67% 22% 5% 7% FUNCTIONGENDER SMALL BUSINESS (0 - 50) 54% MEDIUM BUSINESS (50 - 250) 17% COMMERCIAL & ENTERPRISE (250 PLUS) 29% COMPANY SIZE Oil & Gas Import Export Trading Technology Products and Services Travel & tourism Management Consulting Telecom & ICT TOP INDUSTRIES Health care. Manufacturing Food & Beverage 18%82% Business Panel AFRICA
  12. 12. MEMBERS (N) 400 PUBLIC OR GOVERNMENT SECTOR 11% PRIVATE BUSINESS SECTOR 89% TANZANIA Tanzania has recently seen high growth rates because of gold production and tourism. The economy also runs on telecommu- nications, banking, energy, and mining, as well as agriculture. In terms of per capita income, however, the country is one of the poorest in the world. GDP growth forecast by the Worldbank for 2015-2017 is high and steady above 7% SENIOR MANAGER/ EXECUTIVE/ DIRECTOR/OWNER MIDDLE / LINE MANAGER OTHER MANAGEMENT ROLE NO MANAGEMENT ROLE 74% 16% 7% 3% FUNCTION Business Panel AFRICA GENDER 12%88% SMALL BUSINESS (0 - 50) 79% MEDIUM BUSINESS (50 - 250) 11% COMMERCIAL & ENTERPRISE (250 PLUS) 10% COMPANY SIZE Oil & Gas Agriculture Healtcare Travel & tourism Management Consulting Telecom & ICT TOP INDUSTRIES Import Export Trading Education
  13. 13. “We are using the African business panel for our B2B studies in Africa as it provides us with access to the exact people we are looking for to give our clients the highest possible quality, not only in the biggest economies in Africa, but also in the smaller African countries. Maxi- mum reach at a one shop stop!” Hans Pietersen – Sales Director Benelux & Scandinavia at Toluna
  14. 14. AFRICA PMI™ AFRICA PURCHASING MANAGERS INDEX™ Purchasing Managers Indices are rapidly be- coming the most prominent economic data releases internationally, as a reliable gauge and early indicator of the underlying economic ac- tivity. The Africa Business Purchasing Manag- ers Index (Africa PMI) follows the logic and methodology of the PMI confidence indices. The Africa PMI applies the same logic with a breakdown in manufacturing and non-manu- facturing (services) business confidence for the entire African continent. For clients we have monthly indexes available. VISIT US AT: WWW.AFRICABUSINESSPANEL.COM Manufacturing Non-Manufacturing source: Africa Business Panel jan feb mar apr jun jul aug sep oct nov dec Business Panel AFRICA
  15. 15. VISIT US AT: WWW.AFRICABUSINESSPANEL.COM RESPONDENTS AFRICA PURCHASING MANAGERS INDEX™ Purchase executives of the African Business Panel are invited to complete the Africa PMI survey on a monthly basis. Depending on the industry classification of their organization, responses are attributed to the manufacturing and service indices. The Africa PMI is a composite index based on five of the individual indexes with the Delivery Times index inverted so that it moves in a comparable direction. New Orders - 0.3 Production - 0.25 Employment - 0.2 Suppliers’ Delivery Times - 0.15 Stock of Items Purchased - 0.1 THE FOLLOWING WEIGHTS ARE BEING USED: Business Panel AFRICA
  16. 16. AFRICA PMI™ MANUFACTURING AND NON-MANUFACTURING Respondents are asked every month to report the change (‘decrease’, ‘same’ or ‘increase’) from the previous month for the following indicators. The equal weight diffusion indices of these indicators result in the headline Africa PMI (Non-) Manufacturing index. The resulting PMI figure (which can be from 0 to 100) has an index level of 50 and above indicates ex- pansion in the manufacturing sector, below 50 the index is contracting. VISIT US AT: WWW.AFRICABUSINESSPANEL.COM MANUFACTURING 1. Production (output) 2. New Orders 3. New Export Orders 4. Backlogs (outstanding business) 5. Stocks of Finished Goods (in units) 6. Employment 7. Output Prices 8. Input Prices 9. Suppliers’ Delivery Times 10. Quantity of items Purchased 11. Stocks of Purchases NON-MANUFACTURING 1. Business activity 2. New business 3. Backlogs of work 4. Prices charged 5. Input prices 6. Employment 7. Expectations for activity RESULTS Based on actual business conditions (facts), rather than confidence-based (opinion) measurements Business Panel AFRICA
  17. 17. “Especially in the last century, Africa was regarded as a dark continent primarily because of the dearth of information that existed about the region. Thanks to a range of factors, in this century, Africa is now seen to be not just opening up but coming up both socially and economically. One of the main reasons for this is that through market research, more information and knowledge is now available about the continent. With this information and knowledge, all of Africa’s stakeholders are better equipped to grapple with and make the right decisions about the opportunities and challenges that exist in our beloved continent. The Africa Business Panel can support market research in Africa by facilitating, for stakeholders, online access to the professional population in the region. With digi- talization, online access to relevant target profiles is an increasing need as it enables information to be gathered quickly and cost-efficiently so that based on this, decisions about the market are made faster.” Philip Okullo – Country manager Ghana at Ipsos
  18. 18. THANK YOU AFRICABUSINESSPANEL PANELBOOK Do you want more information on the Africa Business Panel, please contact: Jaap de Graaf: info@.africabusinesspanel.com Are you interested in the Africa Business Panel for commercial reasons, please contact: Marc Stubbé: marc@africabusinesscommunities.com Rodney Tiesselinck: rtiesselinck@msi-aci.com www.africabusinesspanel.com Business Panel AFRICA

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