A200 Social Media Strategy

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Complete social media marketing strategy overview for promotion of rock band, A200, with intended results of increasing exposure on several media platforms, thereby increasing following online and fan-base at live events. Discusses objectives, challenges, approach, use of Twitter and Facebook to engage fans, increasing organic SEO, training of the band to handle their own social media eventually, and the desired increases as a result of successful strategy completion.

Marketing

Project Description
Increase exposure & engagement on several media
platforms
Increase fan base and followers

Objectives
Dramatically increase followers
Specifically on Twitter and Facebook
Increase organic SEO
Engage fans
Increase ranking on ReverbNation

Challenges
Prepare A200 to consistently engage w/ fans
Ensure A200 uses social media as extension of their art
Dramatically increase fan base
Maintain quality
Get fans to share content

Approach
Perform audit of current presence
Make recommendations on changes
Implement Plan

Approach: FB & Twitter
Enhance current FB & Twitter pages
Design, content, content time, custom pages, photos,
etc.

Increase FB Fan Base
Create ads targeting specific areas, time zones, demographics
Ads drive fans to FB page
Fans land on ReverbNation tab
Gives fans quick summary of band, music, upcoming events, etc.

Increase Organic SEO
Set up Flickr account
Streamline YouTube
Establish ReverbNation

Training
Create a content calendar
Train A200 to seamlessly interact w/ fans

Desired Increases
Facebook fan base
Twitter followers
Fan engagement w/ relevant content
ReverbNation ranking
Chances to organically show at top of search engines
Amount of fans that attend live shows

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A200 Social Media Strategy

1. Social Media Strategy

2. Project Description Increase exposure & engagement on several media platforms Increase fan base and followers

3. Objectives Dramatically increase followers Specifically on Twitter and Facebook Increase organic SEO Engage fans Increase ranking on ReverbNation

4. Challenges Prepare A200 to consistently engage w/ fans Ensure A200 uses social media as extension of their art Dramatically increase fan base Maintain quality Get fans to share content

5. Approach Perform audit of current presence Make recommendations on changes Implement Plan

6. Approach: FB & Twitter Enhance current FB & Twitter pages Design, content, content time, custom pages, photos, etc.

7. Increase FB Fan Base Create ads targeting specific areas, time zones, demographics Ads drive fans to FB page Fans land on ReverbNation tab Gives fans quick summary of band, music, upcoming events, etc.

8. Increase Twitter Followers Use third party software to increase Using specific key words, identify a quality target list that would help reach goals Set up 3 different direct messages for new followers that have call to action Add relevant pics, vids, music Give profile a richer user experience

9. Increase Organic SEO Set up Flickr account Streamline YouTube Establish ReverbNation

10. Training Create a content calendar Train A200 to seamlessly interact w/ fans

11. Desired Increases Facebook fan base Twitter followers Fan engagement w/ relevant content ReverbNation ranking Chances to organically show at top of search engines Amount of fans that attend live shows

A200 Social Media Strategy

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