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Social Media Strategy
Project Description 
Increase exposure & engagement on several media 
platforms 
Increase fan base and followers
Objectives 
Dramatically increase followers 
Specifically on Twitter and Facebook 
Increase organic SEO 
Engage fans 
Increase ranking on ReverbNation
Challenges 
Prepare A200 to consistently engage w/ fans 
Ensure A200 uses social media as extension of their art 
Dramatically increase fan base 
Maintain quality 
Get fans to share content
Approach 
Perform audit of current presence 
Make recommendations on changes 
Implement Plan
Approach: FB & Twitter 
Enhance current FB & Twitter pages 
Design, content, content time, custom pages, photos, 
etc.
Increase FB Fan Base 
Create ads targeting specific areas, time zones, demographics 
Ads drive fans to FB page 
Fans land on ReverbNation tab 
Gives fans quick summary of band, music, upcoming events, etc.
Increase Twitter Followers 
Use third party software to increase 
Using specific key words, identify a quality target list that would help 
reach goals 
Set up 3 different direct messages for new followers that have call to 
action 
Add relevant pics, vids, music 
Give profile a richer user experience
Increase Organic SEO 
Set up Flickr account 
Streamline YouTube 
Establish ReverbNation
Training 
Create a content calendar 
Train A200 to seamlessly interact w/ fans
Desired Increases 
Facebook fan base 
Twitter followers 
Fan engagement w/ relevant content 
ReverbNation ranking 
Chances to organically show at top of search engines 
Amount of fans that attend live shows

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A200 Social Media Strategy

  • 2. Project Description Increase exposure & engagement on several media platforms Increase fan base and followers
  • 3. Objectives Dramatically increase followers Specifically on Twitter and Facebook Increase organic SEO Engage fans Increase ranking on ReverbNation
  • 4. Challenges Prepare A200 to consistently engage w/ fans Ensure A200 uses social media as extension of their art Dramatically increase fan base Maintain quality Get fans to share content
  • 5. Approach Perform audit of current presence Make recommendations on changes Implement Plan
  • 6. Approach: FB & Twitter Enhance current FB & Twitter pages Design, content, content time, custom pages, photos, etc.
  • 7. Increase FB Fan Base Create ads targeting specific areas, time zones, demographics Ads drive fans to FB page Fans land on ReverbNation tab Gives fans quick summary of band, music, upcoming events, etc.
  • 8. Increase Twitter Followers Use third party software to increase Using specific key words, identify a quality target list that would help reach goals Set up 3 different direct messages for new followers that have call to action Add relevant pics, vids, music Give profile a richer user experience
  • 9. Increase Organic SEO Set up Flickr account Streamline YouTube Establish ReverbNation
  • 10. Training Create a content calendar Train A200 to seamlessly interact w/ fans
  • 11. Desired Increases Facebook fan base Twitter followers Fan engagement w/ relevant content ReverbNation ranking Chances to organically show at top of search engines Amount of fans that attend live shows