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2017 FACEBOOK FEATURES
webcongress.com - @Ouali
OUAL I
FACEBOOK
FACEBOOK
IS THE BEST PLATFORM FOR MARKETING
FANS..
ENGAGEMENT
Source: Facebook
• FACEBOOK POWER EDITOR
• FACEBOOK GLOBAL PAGES
FACEBOOK CONVERSION PIXEL
• FACEBOOK WATCH PAGES
• FACEBOOK CALL TO ACTION BUTTONS
• FACEBOOK PUBLISHING TOOLS
• FACEBOOK CAROUSSEL
• FACEBOOK SHOP
• FACEBOOK RESPONSE
• FACEBOOK IQ
• FACEBOOK CANVAS
• FACEBOOK CROSSPOSTING
• FACEBOOK GIF
• FACEBOOK INSTANT ARTICLES
• FACEBOOK OFFERS
• FACEBOOK NOTAS
• FACEBOOK INSIGHT
• FACEBOOK AUDIENCIAS
• FACEBOOK VIDEO
• FACEBOOK LEAD FORM
• FACEBOOK LIVE
• FACECEBOOK ADS MANAGER
• FACEBOOK IMAGE GALLERY
• FACEBOOK APP ANALYTICS
SETTINGS | INSIGHTS
ADS | PUBLISHING
ADS
ADS MANAGER
SETTINGS
PUBLISHITING TOOL
INSIGHT
INTEGRATION
CROSSPOSTING VIDEOS
BUY ME A COFFEE ;)
LEAD FORM
LEAD FORM
IMAGE LIBRARY
CALL TO ACTION
EVENT ANALYTICS
PIXEL CONVERSION
WATCH PAGES
POWER EDITOR
feedbot.co
Plan
Process to achieve objectives
Strategy
Long term plan designed to achieve goals.
Tactics
Methods used to achieve objectives
Objectives
Something you can measure quantitatively
Goal
Something you can measure qualitatively
 Reciprocation
 Commitment
 Social Proof
 Authority
 Scarcity
 Framing
 Salience
“I LIKE TO RETURN FAVOURS.”
“I LIKE TO DO WHAT I SAY.”
“I GO WITH THE FLOW.”
“I’M MORE LIKELY TO ACT ON INFORMATION IF
IT’S COMMUNICATED BY AN EXPERT.”
“IF IT’S RUNNING OUT, I WANT IT.”
“I’M STRONGLY INFLUENCED BY THE WAY
PRICES ARE FRAMED.”
“MY ATTENTION IS DRAWN TO WHAT’S
RELEVANT TO ME RIGHT NOW.”
CONTENT ANALYSIS
SCHEDULE YOUR SOCIAL
ESTAR DISPONIBLE SIEMPRE
ENTRETENIMIENTO
DEL USUARIO
ES
ES RELEVANCIA
ES CREATIVIDAD
IT’S NOT ABOUT
BEING SMART
IT’S NOT ABOUT
MARKETING
BUDGET
ES AUTORIDAD
Y REPUTACIÓN
THANK YOU FOR BEING HERE.
webcongress.com/

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Facebook Features 2017 - Ouali & Doppler

Editor's Notes

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