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Using Social Networking in a Job Search<br />August 10, 2010<br />
what is social networking?<br />Social networking (or media) focuses on building online communities of people who share in...
six degrees of separation<br />The idea that, if a person is one step away from each person they know and two steps away f...
why does it matter?<br />92% of companies hiring in 2010 use or are planning to use social networking sites to find and at...
60% use Facebook
50% use Twitter</li></ul>58.1% of survey respondents reported they had successfully hired a candidate through a social net...
why?<br />Relationships<br />Relationships<br />Relationships!!<br />
tips & techniques<br /><ul><li>Don’t be one-dimensional
Be a resource
Combine professional & personal posts
Don’t let people forget you
Grammar, spelling and punctuation DO count!
Do not ever lie, swear, tell bad jokes and so on
Watch posting too much religion or politics
Do not ever post something you don’t want “someone” else to see</li></li></ul><li>what social networking is NOT<br />X<br ...
why it matters<br />Recruiters review online reputational information about candidates:<br />All the time – 44%<br />Most ...
linkedin<br />Exists to help you make better use of your professional network and help the people you trust in return<br /...
completing a profile<br />Basic Information<br />Last Name (20)<br />First Name (40)<br />Former/Maiden Name (40)<br />Dis...
completing a profile<br />Summary<br />Professional Experience & Goals (2,000)<br />Specialties (500)<br />Applications<br...
learn.linkedin.com/job-seekers/<br />
join groups<br />
connect & search<br />
search jobs<br />
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Presentation for Resnik Partners

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Presentation for Resnik Partners

  1. 1. Using Social Networking in a Job Search<br />August 10, 2010<br />
  2. 2. what is social networking?<br />Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.<br />
  3. 3. six degrees of separation<br />The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is atmost six steps away from any other person on Earth.<br />
  4. 4. why does it matter?<br />92% of companies hiring in 2010 use or are planning to use social networking sites to find and attract candidates this year<br /><ul><li>86% use LinkedIn
  5. 5. 60% use Facebook
  6. 6. 50% use Twitter</li></ul>58.1% of survey respondents reported they had successfully hired a candidate through a social network<br />Source: Jobvite 2010 Social Recruitment Survey<br />Over 600 HR and recruitment professionals completed the survey<br />
  7. 7. why?<br />Relationships<br />Relationships<br />Relationships!!<br />
  8. 8. tips & techniques<br /><ul><li>Don’t be one-dimensional
  9. 9. Be a resource
  10. 10. Combine professional & personal posts
  11. 11. Don’t let people forget you
  12. 12. Grammar, spelling and punctuation DO count!
  13. 13. Do not ever lie, swear, tell bad jokes and so on
  14. 14. Watch posting too much religion or politics
  15. 15. Do not ever post something you don’t want “someone” else to see</li></li></ul><li>what social networking is NOT<br />X<br />Private<br />Personal<br />Hidden<br />
  16. 16. why it matters<br />Recruiters review online reputational information about candidates:<br />All the time – 44%<br />Most of the time – 35%<br />Recruiters believe positive online reputation matters:<br />To a great extent – 48%<br />To some extent – 38%<br />70% of recruiters have rejected candidates based on online information!<br />Microsoft Study, 2010<br />
  17. 17. linkedin<br />Exists to help you make better use of your professional network and help the people you trust in return<br />Over 75 million members in over 200 countries and territories around the world<br />A new member joins approximately every second, and about half of members are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members<br />Average user is over 41 years old and earns more than $100,000 per year<br />
  18. 18. completing a profile<br />Basic Information<br />Last Name (20)<br />First Name (40)<br />Former/Maiden Name (40)<br />Display Name<br />Professional “Headline” (120)<br />Country and Zip Code<br />Industry<br />Photo (4 mb)<br />
  19. 19. completing a profile<br />Summary<br />Professional Experience & Goals (2,000)<br />Specialties (500)<br />Applications<br />Blogs, events, presentations, Tweets, polls<br />Experience<br />Paid and volunteer<br />Education<br />Recommendations<br />Interests (1,000)<br />Honors & Awards (1,000)<br />Personal Information<br />Contact Settings<br />Settings<br />Email addresses<br />
  20. 20. learn.linkedin.com/job-seekers/<br />
  21. 21. join groups<br />
  22. 22. connect & search<br />
  23. 23. search jobs<br />
  24. 24. research the competition!<br />
  25. 25. facebook<br />More than 500 million active users <br />More than 250 million users log on at least once each day<br />More than 2/3 of users are not in college <br />The fastest growing demographic is 35 years old and older <br />Average user has 130 “friends”<br />
  26. 26. twitter<br />A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”<br />Over 105 million registered users<br />Messages can only use 140 characters<br />More than 50 million tweets per day<br />40% of users earn more than $50,000 per year<br />
  27. 27. business cards<br />
  28. 28. personal website<br />
  29. 29. blog<br />
  30. 30. it’s all about…<br />
  31. 31. one final thought<br />77% of the 2009 Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.<br />

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