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THE NEW PATTERNS OF INNOVATION
By Rashik Parmar, Ian Mackenzie, David Cohn
and David Gann
Information Technology has become a
stronger force in the quest for new
business opportunities. Though it readily
serves its traditional purpose of
automation and reduction of cost of
operational and managerial processes, it
has become a revolutionary tool for
creating new business opportunities.
There are a certain set of questions that
can help one to figure out whether a
pattern is relevant for a business of not. To
mention them are:-
I. Augmenting products to generate data.
II.Digitizing Assets
III.Combining data within and across
industries
IV.Trading Data
V.Codifying a distinctive service capability
Succeeding of a business strategy
is depends largely on the aspects
mentioned….
MANAGERIAL INSIGHTS
Firstly, a manager should know and
understand the importance of
Information Technology in making a
business successful
The faster technology advances, more and more opportunities seem to open. Hence,
there should be enhanced use of technology to celebrate success in business.
When one has worked on all the
questions that needs to be asked, the
idea next is to collate and prioritized.
Further investigation is done and then
detailing is done.
This presentation is made by Aditya
Shekhar as a part of task of Day 2 Week 4
of the Data Analysis internship under Prof.
Sameer Mathur, IIM-L

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HBR case 3

  • 1. THE NEW PATTERNS OF INNOVATION By Rashik Parmar, Ian Mackenzie, David Cohn and David Gann
  • 2.
  • 3.
  • 4. Information Technology has become a stronger force in the quest for new business opportunities. Though it readily serves its traditional purpose of automation and reduction of cost of operational and managerial processes, it has become a revolutionary tool for creating new business opportunities.
  • 5.
  • 6. There are a certain set of questions that can help one to figure out whether a pattern is relevant for a business of not. To mention them are:- I. Augmenting products to generate data. II.Digitizing Assets III.Combining data within and across industries IV.Trading Data V.Codifying a distinctive service capability
  • 7. Succeeding of a business strategy is depends largely on the aspects mentioned….
  • 9. Firstly, a manager should know and understand the importance of Information Technology in making a business successful The faster technology advances, more and more opportunities seem to open. Hence, there should be enhanced use of technology to celebrate success in business.
  • 10. When one has worked on all the questions that needs to be asked, the idea next is to collate and prioritized. Further investigation is done and then detailing is done.
  • 11.
  • 12. This presentation is made by Aditya Shekhar as a part of task of Day 2 Week 4 of the Data Analysis internship under Prof. Sameer Mathur, IIM-L