2. Olivia Rud defines Business Intelligence or BI in her book Business
Intelligence Success Factors: Tools for Aligning Your Business in the Global
Economy as a set of theories, methodologies, processes, architectures, and
technologies that transform raw data into meaningful and useful information for
business purposes.
Definition
3. Simply…
Use Business Intelligence tools to make data accessible and provide
context to this data for key decision makers in your organization.
Business intelligence is about turning raw
business data into something more useable
to more people.
9. A good BI System Gives Context to Data
Not only does it report what sales were yesterday and a year ago that
same day, it needs to explain the factors that influenced why the sales are
that way.
Other than making data accessible, BI
applications can help quantify the value of
supplier and customer relationships.
