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La fleur's Digital Transformation

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Presentation on digital transformation, creating a data-driven, customer-centric organization from lafleurs symposium, may 2015. Modified to more effectively standalone.

Published in: Government & Nonprofit
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La fleur's Digital Transformation

  1. 1. Building A Data-Driven, Customer-Centric Organization ©CODEI 2016 All Rights Reserved. Engineering A Digital Transformationtm
  2. 2. But I just want to be customer-centric, why do I have to “engineer a digital transformation?” ©CODEI 2016 All Rights Reserved.
  3. 3. ©CODEI 2016 All Rights Reserved.
  4. 4. ©CODEI 2016 All Rights Reserved.
  5. 5. ©CODEI 2016 All Rights Reserved.
  6. 6. ©CODEI 2016 All Rights Reserved.
  7. 7. ©CODEI 2016 All Rights Reserved. Data. Accumulating everywhere, data is every organization’s path to sustained value and it is also the path to increasing risk, liability, confusion and chaos.
  8. 8. April 15, 2016 Our people. A cross generational group of people that must now be creative, critical thinkers using all kinds of new technologies in all kinds of new ways to meet all kinds of new demands ….
  9. 9. DIGITAL TRANSFORMATION The realignment of, or new investment in, technology, business models, and processes to more effectively compete in an ever-changing digital economy. Brian Solis Principal Analyst, Altimeter Group (a Prophet co.), Author of X: The Experience When Business Meets Design ©CODEI 2016 All Rights Reserved.
  10. 10. THE SECRET? 1.It’s Not Easy 2.It Isn’t Simple 3.It Isn’t Quick ©CODEI 2016 All Rights Reserved.
  11. 11. ©CODEI 2016. All Rights Reserved. It Can Be Done.Building A Data-driven and Customer-centric Organization In The Lottery Industry Aligned revenue and income. Directed growth. Stable return on sales rate. Hoosier Lottery Year Over Year +/- % Source: Hoosier Lottery financial reporting
  12. 12. By 2018, 67% of the CEOs of Global 2000 enterprises will have digital transformation at the center of their corporate strategy. 6 Predictions About the Future Of Digital Transformation, Gil Press, Forbes (Forrester, IDC and Gartner) 3 years into digital transformation 3 years into digital transformation 10+ years into becoming data-drivenLottery Retailers Already On Their Way. Lottery – Just Getting Started. Source: Strategy Not Technology Drives Digital Transformation, MIT Sloan Management Review. ©CODEI 2016 All Rights Reserved.
  13. 13. Susan Golightly ©CODEI 2016 All Rights Reserved. WHO HAS A CHOICE?
  14. 14. Source: Brideworks http://bit.ly/19Msx5N via IoT Architecture, Trivadis 3/24/2015 ©CODEI 2015-2016. All Rights Reserved. It’s Only Just Begun.
  15. 15. ≠ ©CODEI 2016 All Rights Reserved. Organization’s Aren’t Organized To Meet The Needs of the Always On Customer.
  16. 16. Big Data Sales Technology Marketing Automation Marketing Analytics Lots of Technology, Not A Lot of Solutions. ©CODEI 2015-2016. All Rights Reserved. Source: Simon Blackburn Source: chiefmartec.com Source: venturebeat.com Source: Matt Turck, Managing Director FirstMark Capital
  17. 17. August 2015 ©CODEI 2015-2016. All Rights Reserved.
  18. 18. Convert “data” from bits & bytes into an integrated, measured & growing asset via transformed distributed, self-service competencies across the organization. Data-driven. Continuously growing understanding of the customer and deploys integrated solutions and strategies envisioned and built around them. Customer-centric. Iterative, transformative and disruptive innovation that accepts failures and create new markets. Innovation as a strategy. Continuously. Across the organization. Agile. Siloed and product-centric approach to the customer, push communications and reach/frequency based measurements. Yearly new products, rigid strategic planning. Slow, centralized and iterative decision-making based largely on narrowly defined customer needs, market protection and failure avoidance. Disparate & growing data sets, limited data governance, siloed analytics, piles of reports and increasing security and privacy threats. CODEI, LLC ©2016
  19. 19. ©CODEI 2015-2016. All Rights Reserved.
  20. 20. ENGINEERING A DIGITAL TRANSFORMATION™ ©CODEI 2015-2016 Creating a data-driven, customer-centric organization. ©2016 CODEI,LLC All rights reserved.
  21. 21. Skills Now Required Critical thinking Creativity Change, Risk, Failure Communication Collaboration Data, Customer, Business, Technologies New Approach to Education & Training Behavioral economics Continuous training, expanded content Digitally enabled Multi-generational CODEI, LLC ©2016
  22. 22. Customer People Data Planning & Process Systems & Technology Organization ©CODEI 2015-2016. All Rights Reserved. How Long Will It Take? It Will Never Be Done.
  23. 23. Changing The Way We Do Business Requires Actually Changing The Way We Do Business. • Executive ownership and organizational alignment. • Prioritize & be patient – gunky, clunky and fundamental first. • Be courageous – focus, stop, start, more. • Fully resource – today’s business & preparing for tomorrow. • Inspire, engage and inform – everyone, over and over, manage the change effort. • Know and own your story – all of it. • Payment structures - align dollars with value creation. • Procurement - flexible, agile and responsive. • New metrics – value, track and measure. ©CODEI 2015-2016. All Rights Reserved.
  24. 24. •Understanding. •Audit. •People. What Can You Do? ©CODEI 2015-2016. All Rights Reserved.
  25. 25. Susan Golightly sgolightly@codeimarketing.com 317.496.4411 ©CODEI 2015-2016. All Rights Reserved.

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