This is a presentation created as a prt of task of Day 1 Week 4 of Data Analysis Internship under Prof. Mathur

1. MARKETERS FLUNK THE BIG DATA TEST
Patrick Spenner
Anna Bird

4. Marketers should not rely too much on gut

5.  Marketers depend on data for just 11% of their customer-
related decisions
 Depend on their previous data for knowing consumer
behavior
 This step is highly unreliable, as the market (demand and
supply) is never constant
 Analysis of data should always be done while studying a
customer and taking decisions.

6. Valid assumptions can many a times
become

7. A majority struggle with data and statistics but
some of them are distracted by it

8. Many marketers do not have much
knowledge about statistics. Not many
of them own a statistics book.
Also many of them don’t have a
statistical aptitude or judgement to
use data effectively. This problem can
affect the end results and affect the
company at core as well.

9. MANAGERIAL INSIGHTS

10. A marketer should ensure that
everyone is well acquainted with
the concept of statistics and basic
analysis of data.

11. Managers (Marketers) should be
able to ask questions based on
strategic data and have narrow focus
on higher-order goals.

12. As marketers get better access to raw
numbers and big data keeps growing, the
importance of filtering ability will intensify.

13. Marketers should focus on understanding
statistics and draw out informative
conclusions from them. Any set of data
always carries a lot of information with
them. It just needs to get carved out.

15. This presentation was created by Aditya Shekhar as a task of Day 1, Week
4 of the Data Analysis with Managerial Applications under Prof. Sameer
Mathur, IIM-L