Aderra Media Technologies transforms USB drives and micro SD cards into interactive digital platforms. They build dashboards presenting rich media content to users that can be updated regularly. This allows brands to maintain ongoing digital communications with customers through a single physical touchpoint. The Aderra Key provides both physical and digital engagement, combining the emotional appeal of a tangible object with continually refreshed online content. Analytics also allow user behavior and campaign effectiveness to be measured. Case studies demonstrate cost savings and increased engagement through Aderra's interactive USB solutions.

1. Delivering interactive digital
content on a physical device

3. Who are Aderra Media Technologies?
Aderra takes USB memory drives USB keys
and Micro Sd’s and transforms them into
interactive digital media platforms
We build dynamic dashboards presenting
engaging rich media content to users
We quickly engage when we can touch, hold
and interact with a communication piece -
Aderra Designs, Builds and Deliver such
products.

4. Customer Relationships
How do you maintain communications with your
customer in a modern authentic way?
Our products have the ability to arouse curiosity and
invite exploration, both visually and manually which
makes them emotionally attractive

5. Overview

6. Products
The Aderra USB Key card
USB key attached to a branded sheet of card with a
dye-cut shape of your choice which is broken pushed
out to allow access to the USB which can then be
used any computer or flat screen TV
 Takes user with internet connection direct to online
dynamic dashboard
 User accesses your rich media content and links to
associates, social media and e-com
 Create long-term engagements campaigns with regular
content updates
 You have complete control over your content through
our CMS access portal.
 More targeted than email, more frequent than print.
 Your key becomes the fan / consumers direct
connection to your brand.- whilst the inclusion of RSS
feeds, live streaming and web links ensure recency.

7. What is the Aderra Key
• The Aderra key turns one real world
point of contact into an on-going
digital communications relationship
making it quick and easy to respond
to the call to action.
• Our branded USBs are the user’s
physical portal to a world of regular
interactive media.
• Preloaded with a dynamic
dashboard and the content they
desire.
• Update the user as regularly as you
want with brand new content to
create loyal customers and fans.
• Incorporating tracking and analytical
software makes it easy to check
traffic and effectiveness of
promotional campaigns.

8. Our Products  We provide products and
services all along the
creation value chain in order
to provide our clients with
tailor made solutions for your
content
 Offering variable memory
and functionality - from
simply embedding online
destinations which are
individually coded on the
back end for analytical
capture through to state of
the art super speed 3.0
certified USB product

9. Our Products

10. The power of connection
• People have limited processing
capacity for information. Digital
environments deliver information
in a primarily visual way.
THE ADERRA KEY: PHYSICAL &
DIGITAL COMBINED
• Digital channels cannot create
instant emotional appeal in the
same way that our physical devices
can. By combining the benefits of a
physical product with a digital device
the Aderra Key resolves this
problem.
• It also goes one step further: by
offering you the ability to update the
dashboard content whenever you
want, you are able to push as many
new and varied messages to that
same user through just one point of
contact!

11. Your Consumer / Fan Relationships
Our products are viewed by their owners as being
relevant,valuable and engaging.Enabling
unparalleled customer relationships and
engagement
 Less Intrusive
 High Perceived value
 Quality of Connection
 Exclusive content
 Time- release messaging
 Loyalty rewards
 Functional
 Environmentally friendly

12. User interaction
• Today’s digital user is bombarded with content. Most expect
content for free, and yet they don’t value what they receive.
• The Aderra Key USB's circumvent this relationship by
understanding the user’s new content value system and
placing itself at the very top, by offering users content they
know is limited only to themselves and those who possess
the USB. This way the more the user values the interaction
with your brand more.
tier three: Aderra key card
tier two:internet paywall
tier one:internet

13. The interactive dashboard

14. Your Content Management System (CMS)

15. Encouraging Consumer Behavior
Making the most of your connection
• ALERTS
> Facebook
> Twitter
> Email
• CONTENT
> Exclusives
> Offers
> Competitions
> Streams
• CONSISTENCY
> Day of the week
> Day of the month

16. Performance Metrics
• Measure frequency of activity through online report generator
• Monitor consumer behaviour and content uptake
• Determine the effectiveness of promotions
• Capture user data and communicate through targeted messaging

17. The Aderra key allows you to go beyond just measuring ROI
by understanding key marketing insights. Through
tracking engagement at every stage along the way
allowing you to gain unique insight about your audience
preferences and triggers as well as real-time data which
will allow you to adapt your campaign even while it is live
making it a powerful CRM tool

18. - Case study
• The Overview
Orange RockCorps encourages volunteering through
the power of music. All volunteer projects are
completed in partnership and for the benefit of local
charity partners.
• The Brief
Following on from the last two years successes we
were commissioned again to design and produce a
USB which could be given away immediately after the
events to attendees, that would capture the
atmosphere, excitement and the celebration of all
things Orange. Each USB would hold rich media
content including video,audio and images from the
that nights performances as well as offering engaging
links to Orange and secondary sponsors,Blackberry.
• The Results
The USB proved to be a great success with the
attendees, given away to more than 15,000 people
over three events held in the UK and France. It
functioned perfectly, greatly increasing Orange kudos
and engagement with the vital 16-20 age bracket and
served as an ideal emotional memento of the event.

19. Case Study: CARL COX

20. Case Study: University of Westminster
University of Westminster sends out Postgraduate study prospectuses on
interactive USB and makes a saving of 76% on their print and distribution costs
Objectives
 Reduce print costs of prospectuses production.
 Become more eco and environmentally friendly
 Be able to communicate with potential graduates at
home and internationally
 Capture analytical data
The Plan
 The USB to replace the weighty historical printed
prospectus that is currently used with interactive USB
 Dynamic dashboard allows content to be updated at
little or no cost to U o W.
 Include a one time only registration on first usage to
build database
Results
 Uptake from international students at fairs increased by
16%
 A 76% net saving on the cost of distribution
 Achieved environmental and sustainability objectives.
No waste and 100% recyclable.
 Excellent feedback from interested students
 For the first time UOW is able to view usefully
analytical data
 All future student marketing can now be built on solid
research ensuring improved ROI.

21. Case Study: BWFC

22. FOR MORE INFORMATION
CONTACT:- ASHLEY PENNISTON-BIRD
TE: +44 (0)1621 855688
E: ASHLEY@Aderra.co.uk
www.Aderra.co.uk