Slides accompanying my talk at UFWH conference in Bangkok, Thailand. Topic: Slacktivism vs. Activism. Does a 'like' help those in need?

3. S L A C K T I V I S M V S . A C T I V I S M
C A N A ‘ L I K E ’ H E L P T H O S E I N N E E D ?

4. D E F I N E : A C T I V I S M

9. D E F I N E : S L A C K T I V I S M

15. Social Media
During Crisis
Impact of Media on
transforming attitudes

28. M O T O R C YC L E S & I C T

29. O K , B U T T H AT ’ S D I S A S T E R S
O N LY …

31. Recommendation 21: Conduct appropriate social
marketing campaigns and lifestyle change
communication programmes to promote physical
activity, (…) targeted and adapted for different
audiences and stakeholders in the food system.

32. Recommendation 55: Participate in and contribute to
international networks to exchange food
safety information, including for managing emergencies.

34. # P O P E A P P R O V E S

35. # S L A C K T I V I S M

44. B U T WA I T, I T D O E S N ’ T
H A R M A N YO N E , D O E S I T ?

45. W E L L …

47. showing support
replaces actual
support activities

48. W H Y D O YO U G I V E ?

50. 1. L O O K G O O D I N
F R O N T O F F R I E N D S

51. 1. L O O K G O O D I N
F R O N T O F F R I E N D S
2. B E C O N S I S T E N T W I T H
O W N VA L U E S

53. “ G O I N G P I N K M A D E
T H E M A L O T O F G R E E N . ”

54. “ I F T H E G O A L I S T O G E N E R AT E
R E A L S U P P O R T, P U B L I C - FA C I N G
S O C I A L M E D I A C A M PA I G N S M AY
B E A M I S TA K E . ”

58. They did not
#BringBackOurGirls

59. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls….
Selfies… awareness… trending topics… re-tweets…

60. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls….
Selfies… awareness… trending topics… re-tweets…
6 months later…

61. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls….
Selfies… awareness… trending topics… re-tweets…
6 months later…
sold into slavery, married off, more children kidnapped…

63. W H Y ?

64. “We’ve done our bit.”

65. If you want to help, donate!

66. B U T

68. “Social Media has given voice to the
individual philanthropist and there’s
a great deal of good that can come
from opening up the process of
philanthropy and helping redefine
what it means to champion a cause
that you really care about.”
K. Dunn Saratovsky, VP Case Foundation

69. Fundraising contests
& competitions
importance of
individual philanthropists

75. H O W T O M A K E I T C O U N T ?

77. H I G H LY
C O N N E C T E D T O
T H E C A U S E
Involvement

78. &

79. M I X I T U P. O N L I N E A N D
O F F L I N E

80. M I X I T U P. O N L I N E A N D
O F F L I N E
M I X I T U P

82. I T ’ S N O T W O R T H A N Y T H I N G
J U S T B E C A U S E T H E Y G I V E I N T H E E A S I E S T WAY
P O S S I B L E D O E S N ’ T M E A N

83. H O W T O D O T H I S W I T H
F O O D S T U F F ? Y O U R T U R N

84. H O W T O D O T H I S W I T H
F O O D S T U F F ? Y O U R T U R N
I T ’ S O N YO U

85. Sascha Funk
linkedin.com/in/SaschaFunk
@sayfun
+SaschaFunk
sayfun.me slides

86. S O U R C E S
• http://www.psfk.com/2015/03/pssst-the-speaker-fills-void-between-slacktivism-
and-activism.html
• http://www.cracked.com/article_19899_5-popular-forms-charity-that-arent-
helping.html
• http://www.forbes.com/2011/01/12/cause-marketing-backfire-leadership-cmo-
network-strategies.html
• http://www.macleans.ca/society/the-real-problem-with-slacktivism/
• https://www.wfp.org/content/what-if-slacktivism-actually-could-feed-hungry-
child
• http://www.theverge.com/2013/5/3/4296194/unicef-facebook-activism-ad-
campaign-likes-dont-save-lives

87. S O U R C E S
• http://www.buzzfeed.com/copyranter/heart-wrenching-facebook-
blasting-crisis-relief-ads#.yhoN5K4m7
• http://www.pbs.org/mediashift/2015/02/why-slacktivisim-matters/
• http://www.theguardian.com/global-development-professionals-
network/2014/may/28/social-media-raising-awareness-world-hunger
• http://www.huffingtonpost.com/rabbi-geoffrey-a-mitelman/can-
slacktivism-lead-to-a_b_5946986.html
• http://thetoggle.com/nepal-how-social-media/
• https://www.facebook.com/nepalphotoproject

88. S O U R C E S
• http://www.npr.org/sections/goatsandsoda/2015/05/06/404725650/crowdfunded-
campaigns-for-nepal-are-huge-is-that-a-good-way-to-give
• http://www.theguardian.com/global-development-professionals-network/2014/may/
28/social-media-raising-awareness-world-hunger
• http://blog.studentadvisor.com/slacktivism-can-social-media-create-real-world-
impact/
• http://www.larnetimes.co.uk/news/local-news/family-seek-russell-brand-s-help-with-
hats-off-for-nepal-campaign-1-6769118
• http://www.nytimes.com/2010/11/14/magazine/14FOB-wwln-t.html?
_r=2&ref=magazine
• http://www.slideshare.net/LisaRedShoesPR/the-age-of-slacktivism-motivating-the-
masses

89. S O U R C E S
• http://www.dailydot.com/lifestyle/facebook-charity-study-liking-
giving-donate/
• http://znconsulting.com/insights/changing-the-world-with-a-
click-online-activism-social-marketing/
• http://therules.org/clicktivism-online-petitions/
• http://globalvoicesonline.org/2015/04/26/global-social-media-
lifeline-in-nepal-earthquake-aftermath/
• http://www.popsci.com/article/science/just-liking-cause-doesnt-
help-internet-slacktivism-harms-charities