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University Students Fighting World Hunger - Slacktivism vs. Activism. Does a 'like' help those in need?

Slides accompanying my talk at UFWH conference in Bangkok, Thailand. Topic: Slacktivism vs. Activism. Does a 'like' help those in need?

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University Students Fighting World Hunger - Slacktivism vs. Activism. Does a 'like' help those in need?

  1. 1. S L A C K T I V I S M V S . A C T I V I S M C A N A ‘ L I K E ’ H E L P T H O S E I N N E E D ?
  2. 2. D E F I N E : A C T I V I S M
  3. 3. D E F I N E : S L A C K T I V I S M
  4. 4. Social Media During Crisis Impact of Media on transforming attitudes
  5. 5. M O T O R C YC L E S & I C T
  6. 6. O K , B U T T H AT ’ S D I S A S T E R S O N LY …
  7. 7. Recommendation 21: Conduct appropriate social marketing campaigns and lifestyle change communication programmes to promote physical activity, (…) targeted and adapted for different audiences and stakeholders in the food system.
  8. 8. Recommendation 55: Participate in and contribute to international networks to exchange food safety information, including for managing emergencies.
  9. 9. # P O P E A P P R O V E S
  10. 10. # S L A C K T I V I S M
  11. 11. B U T WA I T, I T D O E S N ’ T H A R M A N YO N E , D O E S I T ?
  12. 12. W E L L …
  13. 13. showing support replaces actual support activities
  14. 14. W H Y D O YO U G I V E ?
  15. 15. 1. L O O K G O O D I N F R O N T O F F R I E N D S
  16. 16. 1. L O O K G O O D I N F R O N T O F F R I E N D S 2. B E C O N S I S T E N T W I T H O W N VA L U E S
  17. 17. “ G O I N G P I N K M A D E T H E M A L O T O F G R E E N . ”
  18. 18. “ I F T H E G O A L I S T O G E N E R AT E R E A L S U P P O R T, P U B L I C - FA C I N G S O C I A L M E D I A C A M PA I G N S M AY B E A M I S TA K E . ”
  19. 19. They did not #BringBackOurGirls
  20. 20. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls…. Selfies… awareness… trending topics… re-tweets…
  21. 21. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls…. Selfies… awareness… trending topics… re-tweets… 6 months later…
  22. 22. 276 Nigerian schoolgirls kidnapped… #BringBackOurGirls…. Selfies… awareness… trending topics… re-tweets… 6 months later… sold into slavery, married off, more children kidnapped…
  23. 23. W H Y ?
  24. 24. “We’ve done our bit.”
  25. 25. If you want to help, donate!
  26. 26. B U T
  27. 27. “Social Media has given voice to the individual philanthropist and there’s a great deal of good that can come from opening up the process of philanthropy and helping redefine what it means to champion a cause that you really care about.” K. Dunn Saratovsky, VP Case Foundation
  28. 28. Fundraising contests & competitions importance of individual philanthropists
  29. 29. H O W T O M A K E I T C O U N T ?
  30. 30. H I G H LY C O N N E C T E D T O T H E C A U S E Involvement
  31. 31. &
  32. 32. M I X I T U P. O N L I N E A N D O F F L I N E
  33. 33. M I X I T U P. O N L I N E A N D O F F L I N E M I X I T U P
  34. 34. I T ’ S N O T W O R T H A N Y T H I N G J U S T B E C A U S E T H E Y G I V E I N T H E E A S I E S T WAY P O S S I B L E D O E S N ’ T M E A N
  35. 35. H O W T O D O T H I S W I T H F O O D S T U F F ? Y O U R T U R N
  36. 36. H O W T O D O T H I S W I T H F O O D S T U F F ? Y O U R T U R N I T ’ S O N YO U
  37. 37. Sascha Funk linkedin.com/in/SaschaFunk @sayfun +SaschaFunk sayfun.me slides
  38. 38. S O U R C E S • http://www.psfk.com/2015/03/pssst-the-speaker-fills-void-between-slacktivism- and-activism.html • http://www.cracked.com/article_19899_5-popular-forms-charity-that-arent- helping.html • http://www.forbes.com/2011/01/12/cause-marketing-backfire-leadership-cmo- network-strategies.html • http://www.macleans.ca/society/the-real-problem-with-slacktivism/ • https://www.wfp.org/content/what-if-slacktivism-actually-could-feed-hungry- child • http://www.theverge.com/2013/5/3/4296194/unicef-facebook-activism-ad- campaign-likes-dont-save-lives
  39. 39. S O U R C E S • http://www.buzzfeed.com/copyranter/heart-wrenching-facebook- blasting-crisis-relief-ads#.yhoN5K4m7 • http://www.pbs.org/mediashift/2015/02/why-slacktivisim-matters/ • http://www.theguardian.com/global-development-professionals- network/2014/may/28/social-media-raising-awareness-world-hunger • http://www.huffingtonpost.com/rabbi-geoffrey-a-mitelman/can- slacktivism-lead-to-a_b_5946986.html • http://thetoggle.com/nepal-how-social-media/ • https://www.facebook.com/nepalphotoproject
  40. 40. S O U R C E S • http://www.npr.org/sections/goatsandsoda/2015/05/06/404725650/crowdfunded- campaigns-for-nepal-are-huge-is-that-a-good-way-to-give • http://www.theguardian.com/global-development-professionals-network/2014/may/ 28/social-media-raising-awareness-world-hunger • http://blog.studentadvisor.com/slacktivism-can-social-media-create-real-world- impact/ • http://www.larnetimes.co.uk/news/local-news/family-seek-russell-brand-s-help-with- hats-off-for-nepal-campaign-1-6769118 • http://www.nytimes.com/2010/11/14/magazine/14FOB-wwln-t.html? _r=2&ref=magazine • http://www.slideshare.net/LisaRedShoesPR/the-age-of-slacktivism-motivating-the- masses
  41. 41. S O U R C E S • http://www.dailydot.com/lifestyle/facebook-charity-study-liking- giving-donate/ • http://znconsulting.com/insights/changing-the-world-with-a- click-online-activism-social-marketing/ • http://therules.org/clicktivism-online-petitions/ • http://globalvoicesonline.org/2015/04/26/global-social-media- lifeline-in-nepal-earthquake-aftermath/ • http://www.popsci.com/article/science/just-liking-cause-doesnt- help-internet-slacktivism-harms-charities

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