Custom publication and magazine apps for tablets

1. > Advanced Tablet Apps <
The next generation of
magazine tablet apps has arrived.

2. > communicating brand value <
> Why Tablet Apps
The market is experiencing explosive growth.
Readers are discovering—and demanding—magazine apps that provide an
engaging interactive experience. Now, your organization has a tremendous
opportunity to entertain, educate and motivate more qualified customers by
adopting a tablet publishing strategy.
In 2011, iPads sold at a rate of 109 per minute, and more than 60 million will be
purchased in 2012. Additionally, millions of other tablets, including Android and
Kindle Fire, are expanding at an exponential rate.
International Data Corporation is now
projecting global tablet shipments to
reach 106.1 million units this year, up from the
previous forecast of 87.7 million units.
> Distribution
Be found anywhere, anytime.
Digital publishing has changed how we shop for products in more ways than
one. It has even transformed staples of the sales and information industry, such
as magazines, brochures and catalogs. Not only is creating an online publication
more cost-effective and eco-friendly, it also reaches a wider customer base much
faster than mass mailing. What does this mean for you? Now, you can take your
business into the digital age and begin reaping the rewards your knowledgeable
investment will bring.
Apple Newsstand, Google Play and Amazon Newsstand allow consumers to
subscribe to what they want to read on an iPad or any tablet device; now,
newspapers, magazines and journals are neatly organized in one convenient
place. App newsstands automatically downloads new issues from users’
subscriptions in the background, so it won’t interrupt their reading.

3. > communicating brand value <
> Features
Multiple layers of content.
DCP’s Advanced Tablet Apps offer a unique digital canvas that doesn’t constrain
your publication to the edges of the device’s screen. Text can be free-scrolling or
move in blocks; it can also be turned off to allow full-screen images on any layout.
Creative options for integrating video and audio.
Videos and audio can either be on a layer, scrolling with the text or the under
text, or on auto-start, going full-screen and disappearing when done. You can
even make custom control buttons. From the audio player, users can play and
pause anytime.
Ability to embed interactive elements.
With our advanced tablet application, you can add the features you like and have
the look you want. Want a slideshow? A 360-degree rotation? A form? Choose
any of these features to showcase your business, products and services through
DCP’s Advanced Tablet Apps.
Measure your success.
The Advanced Tablet App incorporates an integrated analytics system that
allows you to see and measure exactly what your readers are doing inside
your publication.
> Views and Delivery
Horizontal or vertical.
The advanced tablet platform allows for both horizontal and vertical orientations,
and each direction offers a unique and optimized layout. Every page (or selected
pages) can be designated for directional views, or the app can lock to one
orientation on a single page or for the whole issue.
Single edition or multi-folio.
The single-edition model provides a way to deliver single brochures, catalogs,
portfolios, training materials and books to the iPad and other tablet devices. Single
editions can be in the form of free or paid distribution.
The multi-folio model provides a way to download multiple publications within one
app. Once downloaded, your customer will be able to access multiple publications
within your app, even if they’re not connected to the internet. The reader
will simply tap your app icon and then click the library button to view all your
publications that they have downloaded.

4. > communicating brand value <
Always up to date.
If you decide to update content on either the single or multi-folio edition, the
application will send out “push” notifications to your readers.
Public, private or restricted distribution.
You can distribute any tablet application in several different ways. A public
application, free or paid, can be accessed through marketplaces such as Apple
Newsstand, Google Play or the Amazon App Store.
With private distribution, the application will be available to a limited set of users
rather than through the app store. To limit various users’ access to content within
the application based on roles (c-level, sales, marketing, etc.), you can publish
your content using restricted distribution.
> Next Steps
Let us help you achieve your goals.
Whether you want to retain existing customers or acquire new ones, DCP can
help you achieve your goals. Drawing on nearly three decades of experience, we
know how to entertain, educate and ultimately influence readers.
Whether you have an existing print piece or are starting from scratch, DCP can
make your Advanced Tablet App a reality for your organization. Contact us for more
information about Advanced Tablet Applications and custom publishing options.
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DCP
2520 Camino Diablo
Walnut Creek, CA 94597
voice: 925.943.1111
fax: 925.943.1045
email: info@dcpubs.com
web: dcpubs.com
> newsletters and magazines / mobile apps / direct mail / direct marketing / content / design <