How I Acquired 6,837 Ecommerce Customers For Less Than $9.50 Each using paid social advertising and Google AdWords

1. [CASE STUDY]
How I Acquired 6,837
Ecommerce Customers For
Less Than $9.50 Each

2. Hello!
I’m James Bourke
I help businesses grow profitably & quickly using
online advertising campaigns.
You can reach me at jamesbourkeads@gmail.com

3. About This Campaign
THE CLIENT
This client sells a brand of coffee
capsules that are compatible with
Nespresso & Dolce Gusto machines.
The company sells exclusively online in
Australia & New Zealand.
They wanted to increase their sales
volume and lower acquisition cost.
They were already advertising on
Facebook & Google but only getting a
few sales at an unsustainable cost.
MY APPROACH
After an initial meeting with the client I
researched the market, reviewed their
website and their marketing campaigns.
I identified opportunities to improve their
website to increase the number of sales
they received from website visitors.
Next, I created Facebook & Google
campaigns that attracted their ideal
customers to the website & steadily
improved the campaigns over time.

4. The Results Of The Campaign
FROM FACEBOOK ADVERTISING
I generated a total of 1,214 sales from Facebook at an acquisition cost of $11.51. Each
sale was for between $29.95-$59.90 and the majority of customers re-purchase every
4-12 weeks. I acheived this by creating pre-sell content and promoting it using Facebook
Advertising campaigns.

5. The Results Of The Campaign
FROM GOOGLE ADWORDS SEARCH ADVERTISING
I also acquired 4,498 sales from Google search campaigns at $9.11 cost per sale,

6. The Results Of The Campaign
FROM GOOGLE SHOPPING ADS
Finally, I generated an additional 1,125 sales from Google Shopping ads at an acquisition
cost of $6.95.

7. The Results Of The Campaign
TOTAL RESULTS
In total the three advertising channels generated 6,837 online sales at overall cost per
acquisition of $9.18. This was a massive improvement for my client and they were able to
grow the business quickly while remaining profitable.

8. Thanks!
Want to get similar results for
your business?
You can reach me at
jamespatrickbourke@gmail.com