This document discusses Facebook's new Page Engagement Audience feature which allows businesses to target their ads to people who have engaged with their Facebook page. It explains that the Page Engagement Audience can be found in Ads Manager under Custom Audiences. This new feature provides an opportunity to re-target a "warm audience" of people who have visited the page, engaged with posts or ads, clicked actions on the website, or messaged the page. The next steps discussed are determining if a business is ready to leverage this new powerful advertising capability on Facebook.

1. How To Leverage
Facebook’s New Page
Engagement Audience To
Rapidly Grow And Scale
Your Business

2. Page Engagement is a huge
opportunity for businesses. That’s
what Facebook does, really well, is
that they are always refining,
they’re always tweaking.

3. Where can you find
Page Engagement?

4. Inside Facebook, go
to your Ads Manager.

5. Go to Audiences.

6. From the Create Audience,
click the arrow down and
select Custom Audience.

7. See this “New”?
This is Page
Engagement.

8. Not everybody has this yet
but it’s exciting for those
who do.
This is a great, great way to
re-target a warm audience.

9. Who is my
warm audience?

10. Your warm audience
are the people who:

11. Have visited your page.

12. Have engaged
with any of your
posts or ads

13. Have
clicked on
any call of
actions on
your site

14. Have messaged
your page

15. Have saved any of your
page posts

16. The question is:
are you actually
ready to do ads?

17. In my next presentation, I am
going to talk more about Page
Engagement Audience and
whether you are ready for this
new powerful advertising feature
that Facebook is rolling out.

18. Isn’t this new
Facebook
opportunity
exciting?