Local Area Marketing


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Increase visibility by marketing locally...overview for small retailers

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Local Area Marketing

  1. 1. Local Area Marketing<br />Debra Templar: Check ups, Tune Ups & Makeovers....It’s in the bag! <br />
  2. 2. Local Area Marketingis aboutVISIBILITY<br />
  3. 3. Growing Your Sales<br />
  4. 4. Don’t believe everything you hear<br />Get closer to your customers<br />Become more visible<br />Fine-tune your sales skills<br />Do NOT micro-manage your sales team<br />
  5. 5. Disgruntled Customers<br />
  6. 6. Small improvements by businesses are noticed with gratitude<br />Once insignificant irritants become insults and reason for disaffection + abandonment<br />
  7. 7. Think Smarter<br />
  8. 8. Reinvent Your Business<br />Contact Former Customers<br />Contact Competitors of Present or Former Customers<br />Call Former Prospects<br />Work Your Database<br />Team Up with Other Vendors for <br /> Joint Sales<br />7. Develop Multiple Revenue Streams<br />
  9. 9. Advertising<br />
  10. 10. 10<br />The more specific the ad, the better it will pull.<br />Features tell, but benefits sell.<br />If the merchandise is better, the ad must be better.<br />Beautiful, award winning ads don’t always pull.<br />You’ll get tired of the ad, the concept, style or font at least 6 months before your customer does.<br />
  11. 11. 11<br />Advertising Basics<br />Two most important features in any ad, regardless of what medium you use:<br />Who you are<br />and<br />What you are selling<br />
  12. 12. 12<br />PROMOTIONS<br />
  13. 13. Successful promotions:<br />Create curiosity<br />Give information<br />Entertain customers<br />Explore Promotional Ideas<br />Match the promotion to the customers<br />
  14. 14. 14<br />Characteristics of a Good Promotion<br />Will it increase sales?<br />Will it increase awareness of the business?<br />Will you add new customers?<br />What kind of publicity will it generate?<br />How much will it cost?<br />Will it be fun for both the customers and the employees?<br />Is it easy to understand?<br />Will the promotion create curiosity?<br />What is the news angle?<br />
  15. 15. 15<br />Use a Promotion Checklist<br />Data you should develop<br />Targeted Goals for the promotion<br />Competitive Promotions<br />Non-competitive promotions<br />Holiday + seasonal promotions<br />
  16. 16. 16<br />
  17. 17. 17<br />SALES<br />
  18. 18. <ul><li>You must exceed expectations when a customer walks through the front door
  19. 19. Reasons for sale
  20. 20. Sale Names
  21. 21. Running a Great Sale
  22. 22. Choosing Sale Merchandise
  23. 23. Advertising and Promoting Your Sale
  24. 24. Preparing Your Store for the Big Event
  25. 25. Analysing the Success of Your Sale</li></li></ul><li>Fish Where the Fish Are...<br />
  26. 26. Social Media:<br />Facebook<br />Twitter<br />Blog<br />Website<br />e-newsletters<br />Google Buzz<br />You-Tube<br />SlideShare<br />
  27. 27. If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s ADVERTISING.<br />If you put the sign on the back of an elephant and walk it into town, that’sPROMOTION.<br />If the elephant walks through the mayor’s flower bed, that’s PUBLICITY.<br />And if you get the mayor to laugh about it, that’s PUBLIC RELATIONS.<br />If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s SALES.<br />And, if you planned the whole thing, that’s MARKETING!!<br />
  28. 28. One of Australia’s leading retailing experts, Debra Templar just hates bad customer service and stupid business practices. So… she’s on a mission to change them – one slideshow, presentation, book, or training session at a time:<br />"I don't just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!“<br />E:   debra@thetemplargroup.com.auMobile: 0417 532383Skype: debra.templar<br />www.thetemplargroup.com.au<br />www.twitter.com/DebraTemplar<br />www.linkedin.com/DebraTemplar<br />Pic Credits: http://www.istockphoto.com<br />