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Sources: Nomura, Andreessen Horowitz, Forbes, Activate Tech and Media Outlook 2016

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Sources: Nomura, Andreessen Horowitz, Forbes, TechInAsia, The Economist, Activate analysis 34
MESSAGING
www.activate.com
Asia-Pacific platforms illustrate the revenue opportunity in
messaging - and global players are just getting started
$0.00
$0.01
$0.06
$3.16
$4.24
$7.00
ARPU
= Main Revenue Driver
Platform Sophistication Compared to Annual ARPU, 2014
Service
Market
Served 

(% users)
Ads Stickers Games Taxi Payments
App
Store
Music TV
Sub
Fees
E-
Commerce
URL Bar /
Search
WeChat
China

(65%) • • • • • • • • •
KakaoTalk
S. Korea

(43%) • • • • • • • • • •
LINE
Japan

(60%) • • • • • • • • •
WhatsApp Global •
Viber Global
• •
Facebook
Messenger*
Global • • • • •

Published in: Technology, Business
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