Digital 2022: Essential TikTok Stats for Q2 2022 v01

THE LATEST DATA FOR TIKTOK ADOPTION AND USE AROUND THE WORLD
TIKTOK Q2 2022

The “potential audience” figures shown in this report use data published in ByteDance’s advertising resources, and represent TikTok’s
potential advertising reach. ByteDance‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-point
of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach
figures may not match TikTok’s monthly active user figures, and should not be treated as such. ByteDance’s advertising resources only
report data for audiences aged 18 and above, even though the same tools allow advertisers to serve advertising to users aged 13
and above. Similarly, ByteDance’s tools only report audience reach data for a limited selection of countries and territories, whereas its
total active user base likely includes users outside of these geographies. Meanwhile, individual user behaviours and legal restrictions may
mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience
figures may not represent unique individuals. This is because some people may manage multiple accounts on the same platform,
and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations, buildings, locations,
and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that platforms will be
able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising audience figures
to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see audience figures
that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to
publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note
that changes in audience figures over time may be the result of corrections in ByteDance’s source data due to methodology revisions or the
removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers.
IMPORTANT NOTES
!

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
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THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
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FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

7
19.4% 17.4% 56.0% 44.0%
970.2 12.2% +9.6% [N/A]
MILLION +85 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOTAL INTERNET USERS
vs. POPULATION AGE 18+
FEMALE TIKTOK AD REACH
vs. TOTAL TIKTOK AD REACH
MALE TIKTOK AD REACH
POTENTIAL REACH OF ADS
ON TIKTOK (AGE 18+ ONLY)
vs. TOTAL POPULATION
QUARTER-ON-QUARTER
CHANGE IN TIKTOK AD REACH
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DOES NOT INCLUDE DATA FOR DOUYIN IN CHINA. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE
MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO TARGET ADS TO USERS AGED 13 AND
ABOVE. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE AGED 18+ THAT MARKETERS CAN REACH WITH ADS ON TIKTOK
TIKTOK: GLOBAL ADVERTISING AUDIENCE
APR
2022

8
23.8%
17.1%
7.2%
3.7%
2.4%
17.9%
13.9%
6.1%
3.0%
1.7%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: BYTEDANCE’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER
BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES
ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO TARGET ADS TO USERS AGED 13 AND ABOVE. PERCENTAGES SHOWN HERE REPRESENT SHARE OF AUDIENCE AGED
18 AND ABOVE ONLY. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”, BUT VALUES DO NOT SUM TO TOTAL USERS, SO PERCENTAGES MAY NOT SUM TO 100%.
GLOBAL OVERVIEW
SHARE OF TIKTOK’S ADVERTISING AUDIENCE AGED 18+ BY AGE GROUP AND GENDER
TIKTOK: ADVERTISING AUDIENCE PROFILE
APR
2022
DATAREPORTAL

9
11 SAUDI ARABIA 23,615,000 92.4%
12 U.K. 23,384,000 43.2%
13 EGYPT 21,345,000 33.1%
14 IRAQ 20,155,000 84.7%
15 GERMANY 19,508,500 28.0%
16 FRANCE 19,302,000 37.3%
17 JAPAN 16,279,500 15.2%
18 MALAYSIA 15,983,500 66.8%
19 ITALY 15,341,500 30.1%
20 SPAIN 14,979,500 38.7%
01 U.S.A. 136,418,000 52.3%
02 INDONESIA 99,072,000 51.1%
03 BRAZIL 73,580,500 45.3%
04 RUSSIA 51,304,000 45.0%
05 MEXICO 50,515,000 55.2%
06 VIETNAM 45,817,000 63.7%
07 PHILIPPINES 40,357,000 55.2%
08 THAILAND 38,375,000 68.2%
09 TURKEY 28,676,000 46.6%
10 PAKISTAN 24,052,000 17.6%
# LOCATION
REACH
AGE 18+
REACH 18+
vs. POP. 18+
# LOCATION
REACH
AGE 18+
REACH 18+
vs. POP. 18+
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON
AVAILABLE DATA. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO
TARGET ADS TO USERS AGED 13 AND ABOVE. FIGURES IN THE “REACH 18+ vs. POP. 18+” COLUMN SHOW TIKTOK’S ADVERTISING REACH FOR AUDIENCES AGED 18+ COMPARED WITH POPULATION AGED 18+.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+
TIKTOK AD REACH RANKING
APR
2022

10
11 CHILE 62.7% 9,321,500
12 PERU 56.0% 13,328,500
13 BAHRAIN 55.4% 776,000
14 PHILIPPINES 55.2% 40,357,000
15 MEXICO 55.2% 50,515,000
16 IRELAND 53.9% 2,045,000
17 U.S.A. 52.3% 136,418,000
18 INDONESIA 51.1% 99,072,000
19 LEBANON 49.7% 2,378,000
20 ISRAEL 48.1% 2,891,500
01 SAUDI ARABIA 92.4% 23,615,000
02 U.A.E. 88.4% 7,327,500
03 IRAQ 84.7% 20,155,000
04 KUWAIT 82.7% 2,723,000
05 QATAR 71.9% 1,790,500
06 THAILAND 68.2% 38,375,000
07 MALAYSIA 66.8% 15,983,500
08 KAZAKHSTAN 65.8% 8,388,000
09 CAMBODIA 63.9% 7,020,500
10 VIETNAM 63.7% 45,817,000
# LOCATION
REACH 18+
vs. POP. 18+
REACH
AGE 18+
# LOCATION
REACH 18+
vs. POP. 18+
REACH
AGE 18+
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON
AVAILABLE DATA. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO
TARGET ADS TO USERS AGED 13 AND ABOVE. FIGURES IN THE “REACH 18+ vs. POP. 18+” COLUMN SHOW TIKTOK’S ADVERTISING REACH FOR AUDIENCES AGED 18+ COMPARED WITH POPULATION AGED 18+.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE TIKTOK ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 18+
TIKTOK AD REACH RATE RANKING
APR
2022

12
32.2% 38.7% 64.4% 35.6%
12.66 27.6% +11.6% [N/A]
MILLION +1.3 MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARGENTINA
ARGENTINA
APR
2022

13
33.3% 39.4% 56.8% 43.2%
7.88 30.3% +6.7% [N/A]
MILLION +498 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AUSTRALIA
AUSTRALIA
APR
2022

14
23.5% 26.5% 52.3% 47.7%
1.98 21.9% +13.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AUSTRIA
AUSTRIA
APR
2022

15
44.2% 55.4% 43.9% 56.1%
776.0 43.7% +10.9% [N/A]
THOUSAND +77 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BAHRAIN
BAHRAIN
APR
2022

16
42.4% 45.4% 57.0% 43.0%
3.41 36.1% +10.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BELARUS
BELARUS
APR
2022

17
28.8% 34.0% 55.1% 44.9%
3.16 27.1% +8.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BELGIUM
BELGIUM
APR
2022

18
42.1% 45.3% 62.7% 37.3%
73.58 34.2% -0.7% [N/A]
MILLION -489 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BRAZIL
O R D E M E P R O G R E S
S
O
BRAZIL
APR
2022

19
52.1% 63.9% 52.4% 47.6%
7.02 41.0% +5.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CAMBODIA
CAMBODIA
APR
2022

20
32.6% 39.0% 59.3% 40.7%
12.11 31.6% +8.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CANADA
CANADA
APR
2022

21
52.7% 62.7% 60.7% 39.3%
9.32 48.4% +9.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CHILE
CHILE
APR
2022

22
41.6% 39.4% 61.8% 38.2%
14.94 29.0% +9.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
COLOMBIA
COLOMBIA
APR
2022

23
18.0% 19.9% 57.0% 43.0%
1.74 16.2% +19.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CZECHIA
CZECHIA
APR
2022

24
22.2% 27.4% 56.6% 43.4%
1.28 22.0% +12.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
DENMARK
DENMARK
APR
2022

25
28.1% 33.1% 40.2% 59.8%
21.35 20.2% +5.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
EGYPT
EGYPT
APR
2022

26
25.3% 30.2% 54.1% 45.9%
1.36 24.5% +13.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FINLAND
FINLAND
APR
2022

27
31.7% 37.3% 54.8% 45.2%
19.30 29.4% +10.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FRANCE
FRANCE
APR
2022

28
25.0% 28.0% 52.5% 47.5%
19.51 23.3% +14.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
GERMANY
GERMANY
APR
2022

29
31.5% 31.1% 52.3% 47.7%
2.69 26.0% +14.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
GREECE
GREECE
APR
2022

30
27.6% 29.8% 53.1% 46.9%
2.36 24.6% +9.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
HUNGARY
HUNGARY
APR
2022

31
46.3% 51.1% 64.6% 35.4%
99.07 35.6% +7.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
INDONESIA
INDONESIA
APR
2022

32
80.1% 84.7% 32.6% 67.4%
20.16 48.1% [N/A] [N/A]
MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
IRAQ
IRAQ
APR
2022

33
41.2% 53.9% 57.9% 42.1%
2.05 40.8% +8.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
IRELAND
IRELAND
APR
2022

34
36.1% 48.1% 48.4% 51.6%
2.89 32.5% +15.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ISRAEL
ISRAEL
APR
2022

35
30.1% 30.1% 54.3% 45.7%
15.34 25.4% +15.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ITALY
ITALY
APR
2022

36
13.8% 15.2% 57.7% 42.3%
16.28 13.0% +7.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
JAPAN
JAPAN
APR
2022

37
51.0% 65.8% 56.1% 43.9%
8.39 43.8% +15.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KAZAKHSTAN
KAZAKHSTAN
APR
2022

38
9.8% 11.2% 56.8% 43.2%
4.91 9.6% +0.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KOREA
SOUTH
SOUTH KOREA
APR
2022

39
63.0% 82.7% 40.7% 59.3%
2.72 62.3% +10.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KUWAIT
KUWAIT
APR
2022

40
39.6% 49.7% 46.9% 53.1%
2.38 35.5% [N/A] [N/A]
MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
LEBANON
LEBANON
APR
2022

41
53.9% 66.8% 56.4% 43.6%
15.98 48.3% +9.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MALAYSIA
MALAYSIA
APR
2022

42
52.0% 55.2% 59.9% 40.1%
50.52 38.5% +9.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MEXICO
MEXICO
APR
2022

43
20.4% 24.9% 50.9% 49.1%
6.46 17.2% +8.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MOROCCO
MOROCCO
APR
2022

44
32.9% 38.9% 57.9% 42.1%
5.43 31.6% +13.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NETHERLANDS
THE NETHERLANDS
APR
2022

45
34.2% 42.1% 58.7% 41.3%
1.58 32.4% +8.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NEW ZEALAND
NEW ZEALAND
APR
2022

46
28.9% 36.1% 54.1% 45.9%
1.58 28.6% +9.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NORWAY
NORWAY
APR
2022

47
34.0% 43.8% 34.8% 65.2%
1.72 32.4% +13.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
OMAN
OMAN
APR
2022

48
29.0% 17.6% 17.7% 82.3%
24.05 10.5% +31.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PAKISTAN
PAKISTAN
APR
2022

49
60.7% 56.0% 59.3% 40.7%
13.33 39.7% +9.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PERU
PERU
APR
2022

50
52.9% 55.2% 63.3% 36.7%
40.36 36.0% +12.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PHILIPPINES
THE PHILIPPINES
APR
2022

51
27.4% 29.1% 58.2% 41.8%
9.01 23.9% +16.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
POLAND
POLAND
APR
2022

52
34.3% 34.6% 58.3% 41.7%
2.96 29.2% +4.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PORTUGAL
PORTUGAL
APR
2022

53
60.9% 71.9% 29.0% 71.0%
1.79 60.3% +16.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
QATAR
QATAR
APR
2022

54
39.6% 42.8% 51.4% 48.6%
6.64 34.8% +4.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ROMANIA
ROMANIA
APR
2022

55
39.5% 45.0% 53.5% 46.5%
51.30 35.2% -6.6% [N/A]
MILLION -3.6 MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FEDERATION
THE RUSSIAN
THE RUSSIAN FEDERATION
APR
2022

56
67.5% 92.4% 40.4% 59.6%
23.62 66.1% +5.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARABIA
SAUDI
SAUDI ARABIA
APR
2022

57
36.1% 39.0% 53.2% 46.8%
1.97 33.2% +7.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SINGAPORE
SINGAPORE
APR
2022

58
17.6% 18.5% 56.3% 43.7%
7.46 12.3% +15.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AFRICA
SOUTH
SOUTH AFRICA
APR
2022

59
34.1% 38.7% 59.7% 40.3%
14.98 32.1% +9.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SPAIN
SPAIN
APR
2022

60
31.9% 39.2% 55.9% 44.1%
3.16 30.9% +10.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SWEDEN
SWEDEN
APR
2022

61
23.1% 27.6% 51.8% 48.2%
1.99 22.7% +15.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SWITZERLAND
SWITZERLAND
APR
2022

62
21.2% 22.8% 50.5% 49.5%
4.61 19.3% +10.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
TAIWAN
TAIWAN
APR
2022

63
70.4% 68.2% 60.2% 39.8%
38.38 54.8% +7.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
THAILAND
THAILAND
APR
2022

64
40.9% 46.6% 38.8% 61.2%
28.68 33.6% +8.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
TURKEY
TURKEY
APR
2022

65
28.2% 26.1% 55.7% 44.3%
9.17 21.2% -13.1% [N/A]
MILLION -1.4 MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
UKRAINE
UKRAINE
APR
2022

66
73.6% 88.4% 31.0% 69.0%
7.33 72.8% +9.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARAB EMIRATES
THE UNITED
THE UNITED ARAB EMIRATES
APR
2022

67
34.9% 43.2% 58.7% 41.3%
23.38 34.2% +7.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KINGDOM
THE UNITED
THE UNITED KINGDOM
APR
2022

68
44.4% 52.3% 61.3% 38.7%
136.4 40.8% +4.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
OF AMERICA
THE UNITED STATES
THE UNITED STATES OF AMERICA
APR
2022

69
63.5% 63.7% 53.4% 46.6%
45.82 46.4% +14.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
VIETNAM
VIETNAM
APR
2022

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