Digital 2022 April Global Statshot Report (Apr 2022) v01

THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
DIGITAL 2022
APRIL GLOBAL STATSHOT REPORT

!
The findings published in this report use the latest data available at the time of production. This may include revised figures
for historical data points that were not available when we published previous reports in the Global Digital Reports series.
From time to time, we may also change the data sources that we use to inform specific data points, and we may also change
how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report
the data that they share with us. As a result, findings published in this report may not correlate with findings published
in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report
figures for change over time, such figures will use the latest available data, so we recommend using the values published
in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the
potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please
read these advisories carefully to understand how data sources or calculations have changed since previous reports, and
beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please
note that social media user numbers may not represent unique individuals. This is because some people may manage
multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses,
animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total
population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more
information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON COMPARING DATA

GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

8
7.93 5.32 5.00 4.65
BILLION BILLION BILLION BILLION
57.0% 67.0% 63.0% 58.7%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
APR
2022

9
+1.0% +1.7% +4.1% +7.5%
+79 MILLION +91 MILLION +196 MILLION +326 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT
ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO HISTORICAL
INTERNET USER NUMBERS BASED ON NEWLY AVAILABLE INFORMATION MAY MEAN THAT GROWTH RATES DO NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
APR
2022

10
20.6% 27.5% 16.1% 15.0% 4.9%
[UNCHANGED] +13.6% (+330 BPS) +13.4% (+190 BPS) +14.5% (+190 BPS) +14.0% (+60 BPS)
96.5% 96.2% 8.7% 60.9% 34.5%
-0.8% (-80 BPS) -0.7% (-70 BPS) -3.3% (-30 BPS) -7.2% (-470 BPS) -1.7% (-60 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GAMES
CONSOLE
SMART WATCH OR
SMART WRISTBAND
TV STREAMING
DEVICE
SMART HOME
DEVICE
VIRTUAL REALITY
DEVICE
ANY KIND OF
MOBILE PHONE
SMART
PHONE
FEATURE
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
NOTE: PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE
DEVICE OWNERSHIP
APR
2022

11
1H 31M 0H 58M 0H 54M 1H 10M
+2.2% (+2 MINS) [UNCHANGED] +3.8% (+2 MINS) [UNCHANGED]
6H 53M 3H 14M 2H 29M 1H 57M
-0.7% (-3 MINS) -1.0% (-2 MINS) +4.9% (+7 MINS) +1.7% (+2 MINS)
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT USING
A GAMES CONSOLE
TIME SPENT USING
THE INTERNET
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT MEDIA
MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES
BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
DAILY TIME SPENT WITH MEDIA
APR
2022

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PARTNER CONTENT

Hootsuite’s Perspective:
Digital Trends
Three ways to embrace change and gain an edge on social media in 2022
Stretch the social experience
Social media has become a top channel
for online brand research, second only to
search engines, and is widely used for
every stage of the purchase journey.
That’s why businesses are reimagining
what their commerce experience looks
like. To win, you must create a thoughtful
path that leads to and extends beyond the
point of purchase on social.
Share the care
To keep customers happy and loyal,
businesses are relying more on robust
customer care strategies. Meet your
customers where they are by making
social a core channel for customer care.
Social marketers—who understand this
channel intuitively and know the
customers deeply—should be brought
on board to help.
Get acquainted with Gen Z
Gen Z spend an average of 4.5 hours on
social media per day, making it their go-to
channel for everything—from entertainment
and news, to shopping and messaging.
Even if these digital natives aren’t your target
audience, understanding their inﬂuence on
the digital and social universe will help give
your brand a competitive advantage in 2022
(and beyond).
Hungry for more insights? Check out Hootsuite’s Social Trends 2022 report here.
PARTNER CONTENT

15
5.00 63.0% +4.1% 6H 53M 92.4%
BILLION +196 MILLION -0.7% (-3 MINS) -0.4% (-40 BPS)
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET BY
EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE PHONES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA
FROM GWI (Q4 2021), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING,
FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO HISTORICAL
INTERNET USER NUMBERS BASED ON NEWLY AVAILABLE INFORMATION MAY MEAN THAT GROWTH RATES DO NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
APR
2022

16
2.6
4.3
6.9
10
21
39
78
121
189
283
416
505
668
784
917
1,040
1,166
1,383
1,578
1,763
1,990
2,177
2,431
2,692
2,916
3,282
3,640
3,950
4,212
4,418
4,758
4,950
5,001
JAN
1991
JAN
1992
JAN
1993
JAN
1994
JAN
1995
JAN
1996
JAN
1997
JAN
1998
JAN
1999
JAN
2000
JAN
2001
JAN
2002
JAN
2003
JAN
2004
JAN
2005
JAN
2006
JAN
2007
JAN
2008
JAN
2009
JAN
2010
JAN
2011
JAN
2012
JAN
2013
JAN
2014
JAN
2015
JAN
2016
JAN
2017
JAN
2018
JAN
2019
JAN
2020
JAN
2021
JAN
2022
APR
2022
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: INTERNET USER NUMBERS FOR YEARS PRIOR TO 2011
ARE BASED ON THE ITU’S PUBLISHED FIGURES FOR THE PREVIOUS YEAR, BECAUSE THESE FIGURES WOULD HAVE BEEN THE LATEST AVAILABLE IN JANUARY OF EACH REPORTING YEAR. ADVISORY: DUE TO COVID-
19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR PERIODS AFTER 2020 MAY UNDER-REPRESENT ACTUAL USER NUMBERS AND ASSOCIATED GROWTH TRENDS. SEE NOTES ON DATA FOR MORE
DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
INTERNET USERS OVER TIME
NUMBER OF INTERNET USERS (IN MILLIONS)
APR
2022

17
4.96 4.48 5.25 5.26
BILLION BILLION BILLION BILLION
62.5% 56.5% 66.2% 66.3%
vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
ITU
INTERNET USERS:
CIA WORLD FACTBOOK
INTERNET USERS:
INTERNETWORLDSTATS
INTERNET USERS:
INTERNETLIVESTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH
COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST
FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE
SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
GLOBAL OVERVIEW
INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES
INTERNET USER PERSPECTIVES
APR
2022

18
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
74%
73%
73%
46%
67%
68%
26%
25%
43%
64%
86%
87%
98%
94%
78%
68%
70%
93%
74%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED
NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
APR
2022

19
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.6%
9.9%
24.6%
18.0%
1.0%
0.9%
2.4%
0.9%
3.6%
3.3%
5.0%
2.7%
2.1%
3.7%
6.8%
0.6%
2.6%
6.9%
4.2%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO
ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS
SHARE OF GLOBAL INTERNET USERS
APR
2022

20
99.0%
99.0%
99.0%
98.0%
98.0%
98.0%
97.9%
97.0%
97.0%
96.0%
94.7%
94.0%
94.0%
94.0%
93.0%
93.0%
93.0%
93.0%
92.0%
92.0%
91.0%
91.0%
90.1%
89.6%
89.0%
88.0%
87.0%
85.5%
85.2%
84.5%
84.1%
82.6%
82.0%
81.3%
77.8%
76.8%
74.0%
73.0%
71.9%
71.3%
70.0%
69.8%
68.0%
63.0%
58.0%
51.0%
47.0%
42.0%
DENMARK
IRELAND
U.A.E.
SOUTH
KOREA
SWITZERLAND
U.K.
SAUDI
ARABIA
SWEDEN
CANADA
NETHERLANDS
NEW
ZEALAND
JAPAN
SPAIN
BELGIUM
AUSTRIA
FRANCE
GERMANY
HONG
KONG
SINGAPORE
U.S.A.
TAIWAN
AUSTRALIA
ISRAEL
MALAYSIA
RUSSIA
ROMANIA
POLAND
ARGENTINA
PORTUGAL
ITALY
MOROCCO
GREECE
TURKEY
BRAZIL
THAILAND
INDONESIA
MEXICO
VIETNAM
EGYPT
CHINA
SOUTH
AFRICA
COLOMBIA
PHILIPPINES
WORLDWIDE
GHANA
NIGERIA
INDIA
KENYA
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: VALUES HAVE BEEN CAPPED AT
99% OF THE TOTAL POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
APR
2022

21
01= BAHRAIN 99.0% 1,757,245
01= DENMARK 99.0% 5,771,237
01= ICELAND 99.0% 341,440
01= IRELAND 99.0% 4,960,744
01= KUWAIT 99.0% 4,323,655
01= LIECHTENSTEIN 99.0% 37,972
01= LUXEMBOURG 99.0% 634,066
01= NORWAY 99.0% 5,444,901
01= QATAR 99.0% 2,937,815
01= U.A.E. 99.0% 9,958,440
232 NORTH KOREA1
0.1% [BLOCKED]
231 ERITREA 8.0% 291,756
230 COMOROS 8.5% 76,724
229 CENTRAL AFRICAN REPUBLIC 10.4% 519,202
228 SOUTH SUDAN 11.4% 1,318,014
227 SOMALIA 14.1% 2,352,190
226 NIGER 14.8% 3,834,599
225 BURUNDI 15.1% 1,890,007
224 DEM. REP. OF THE CONGO 17.9% 16,888,629
223 MALAWI 19.8% 3,969,332
# HIGHEST ADOPTION % OF POP. № OF USERS # LOWEST ADOPTION % OF POP. № OF USERS
LOWEST LEVELS OF INTERNET ADOPTION
HIGHEST LEVELS OF INTERNET ADOPTION
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: VALUES HAVE BEEN CAPPED
AT 99% OF THE TOTAL POPULATION. (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE
CHANGES.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE HIGHEST AND LOWEST LEVELS OF INTERNET ADOPTION
INTERNET ADOPTION RANKING
APR
2022

22
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
11
184
454
1,077
25
22
344
142
241
91
41
20
3
13
96
14
54
28
75
GLOBAL OVERVIEW
NUMBER OF PEOPLE (IN MILLIONS) WHO DO NOT USE THE INTERNET
UNCONNECTED POPULATIONS
APR
2022

23
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.4%
6.3%
15.5%
36.7%
0.9%
0.8%
11.7%
4.8%
8.2%
3.1%
1.4%
0.7%
0.1%
0.4%
3.3%
0.5%
1.9%
1.0%
2.6%
GLOBAL OVERVIEW
PERCENTAGE SHARE OF THE WORLD’S TOTAL OFFLINE POPULATION
SHARE OF THE WORLD’S OFFLINE POPULATION
APR
2022

24
01 NORTH KOREA1
99.9% [BLOCKED]
02 ERITREA 92.0% 3,355,000
03 COMOROS 91.5% 826,000
04 CENTRAL AFRICAN REPUBLIC 89.6% 4,473,000
05 SOUTH SUDAN 88.6% 10,241,000
06 SOMALIA 85.9% 14,368,000
07 NIGER 85.2% 22,008,000
08 BURUNDI 84.9% 10,641,000
09 DEM. REP. OF THE CONGO 82.1% 77,628,000
10 MALAWI 80.2% 16,077,000
01 INDIA 743,757,000 53.0%
02 CHINA 415,456,000 28.7%
03 PAKISTAN 145,509,000 63.7%
04 BANGLADESH 113,700,000 67.9%
05 NIGERIA 105,545,000 49.0%
06 ETHIOPIA 90,054,000 75.0%
07 DEM. REP. OF THE CONGO 77,628,000 82.1%
08 INDONESIA 64,598,000 23.2%
09 TANZANIA 47,133,000 75.0%
10 BRAZIL 40,116,000 18.7%
# LOCATION
UNCONNECTED
POPULATION
% OF POP.
OFFLINE
# LOCATION
% OF POP.
OFFLINE
UNCONNECTED
RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION
ABSOLUTE: LARGEST UNCONNECTED POPULATIONS
SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: FIGURES IN THE “% OF POP. OFFLINE” COLUMN
REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND. (1) THE INTERNET (AT LEAST AS THE REST OF
THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION
UNCONNECTED POPULATIONS
APR
2022

25
CHAD 19.9% 8.4% 46.2% 12.1%
PAPUA NEW GUINEA 20.8% 63.5% 45.3% 19.2%
MADAGASCAR 22.7% 26.9% 53.4% 12.3%
GUINEA-BISSAU 22.9% 31.0% 59.0% 18.2%
SIERRA LEONE 23.1% 22.7% 63.8% 16.5%
AFGHANISTAN 23.2% 97.7% 75.1% 50.5%
MOZAMBIQUE 24.2% 29.6% 63.4% 37.2%
UGANDA 24.3% 41.3% 55.9% 19.8%
TANZANIA 25.0% 37.7% 60.7% 31.8%
ETHIOPIA 25.0% 48.3% 49.6% 8.9%
NORTH KOREA1
0.1% 49.4% 93.8% 84.7%
ERITREA 8.0% 50.4% 51.8% 11.9%
COMOROS 8.5% 84.0% 80.2% 35.9%
CENTRAL AFRICAN REPUBLIC 10.4% 14.3% 37.2% 14.1%
SOUTH SUDAN 11.4% 6.7% 41.0% 15.8%
SOMALIA 14.1% 36.0% 56.5% 39.3%
NIGER 14.8% 18.8% 46.9% 14.8%
BURUNDI 15.1% 11.1% 62.2% 45.7%
DEM. REP. OF THE CONGO 17.9% 19.1% 46.0% 15.4%
MALAWI 19.8% 11.2% 70.0% 26.6%
LOCATION
INTERNET
ADOPTION
ACCESS TO
ELECTRICITY
BASIC
DRINKING
WATER
BASIC
SANITATION
SERVICES
LOCATION
INTERNET
ADOPTION
ACCESS TO
ELECTRICITY
BASIC
DRINKING
WATER
BASIC
SANITATION
SERVICES
SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNITED NATIONS. DEFINITIONS: “BASIC DRINKING WATER”:
PERCENTAGE OF THE TOTAL POPULATION THAT DRINKS WATER FROM AN IMPROVED SOURCE, PROVIDED COLLECTION TIME IS NOT MORE THAN 30 MINUTES FOR A ROUND TRIP. “BASIC SANITATION SERVICES”:
PERCENTAGE OF THE TOTAL POPULATION USING IMPROVED SANITATION FACILITIES THAT ARE NOT SHARED WITH OTHER HOUSEHOLDS. NOTE: (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS
IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA.
GLOBAL OVERVIEW
COMPARING LEVELS OF INTERNET ADOPTION WITH ACCESS TO EVERYDAY LIFE ESSENTIALS
LOW LEVELS OF INTERNET ADOPTION IN CONTEXT
APR
2022

26
61 GUATEMALA 35.81 32.61 34.92
60 NIGER 35.86 22.29 45.34
59 LAOS 37.16 31.60 38.47
58 ZIMBABWE 39.34 33.38 40.80
57 VENEZUELA 39.75 34.11 40.85
56 ANGOLA 39.83 31.75 43.36
55 MADAGASCAR 40.18 32.27 43.51
54 MALAWI 42.27 38.85 40.87
53 NAMIBIA 43.51 44.20 37.86
52 EL SALVADOR 43.59 43.54 38.66
71 DEM. REP. OF THE CONGO 18.19 14.88 19.41
70 HAITI 19.48 18.57 18.17
69 ETHIOPIA 24.08 23.33 22.09
68 BELIZE 26.80 31.35 19.19
67 SIERRA LEONE 26.81 26.16 24.40
66 BURUNDI 29.14 19.54 35.40
65 LIBERIA 29.76 25.82 30.31
64 NICARAGUA 31.77 20.50 39.41
63 SUDAN 32.85 21.91 40.04
62 AFGHANISTAN 34.54 29.90 35.23
# LOCATION
COST
INDEX
COM. INF.
INDEX
ACCESS
INDEX
# LOCATION
COST
INDEX
COM. INF.
INDEX
ACCESS
INDEX
SOURCE: ALLIANCE FOR AFFORDABLE INTERNET (A4AI). ACCESS THE FULL DATASET AT A4AI.ORG. NOTES: FIGURES IN THE “COST INDEX” COLUMN REPRESENT A4AI’S AFFORDABILITY INDEX. FIGURES IN THE
“COM. INF. INDEX” COLUMN REPRESENT A4AI’S COMMUNICATIONS INFRASTRUCTURE INDEX. FIGURES IN THE “ACCESS INDEX” COLUMN REPRESENT A4AI’S ACCESS INDEX. THE LOWER THE SCORE IN EACH
CATEGORY, THE GREATER THE CHALLENGES THAT PEOPLE IN THE RESPECTIVE COUNTRY FACE. ADVISORY: DATA ARE ONLY AVAILABLE FOR SELECTED LOCATIONS; RANKING BASED ON AVAILABLE DATA ONLY.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE PEOPLE FACE THE MOST SIGNIFICANT CHALLENGES TO COMING ONLINE (SELECTED COUNTRIES ONLY)
INTERNET AFFORDABILITY AND ACCESSIBILITY
APR
2022

27
06:40 06:42
06:55 06:55 06:56 06:55 06:57 06:57 06:53
+0.5% +3.2% 0% +0.2% -0.2% +0.5% 0% -1.0%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2019 2020 2020 2020 2020 2021 2021 2021 2021
SOURCE: GWI (Q4 2019 TO Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET
APR
2022

28
10:23
10:19
09:56
09:46
09:46
09:04
08:56
08:49
08:28
08:08
08:03
07:54
07:51
07:50
07:46
07:42
07:40
07:34
07:14
07:11
07:06
07:06
06:53
06:46
06:41
06:39
06:31
06:15
06:12
06:12
06:04
06:04
06:01
05:53
05:50
05:36
05:36
05:32
05:31
05:28
05:23
05:13
05:07
04:03
PHILIPPINES
SOUTH
AFRICA
BRAZIL
ARGENTINA
COLOMBIA
MALAYSIA
MEXICO
THAILAND
U.A.E.
INDONESIA
TURKEY
SAUDI
ARABIA
TAIWAN
SINGAPORE
RUSSIA
ISRAEL
PORTUGAL
EGYPT
ROMANIA
U.S.A.
INDIA
VIETNAM
WORLDWIDE
CANADA
HONG
KONG
POLAND
IRELAND
U.K.
AUSTRALIA
SWEDEN
ITALY
NEW
ZEALAND
SPAIN
GREECE
AUSTRIA
BELGIUM
SWITZERLAND
FRANCE
SOUTH
KOREA
GERMANY
NETHERLANDS
CHINA
DENMARK
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
APR
2022

29
08:00
07:16
06:40
06:05
05:34
07:22 07:09
06:35
06:03
05:27
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
TIME SPENT USING THE INTERNET
APR
2022

30
61.7% 28.7% 29.9% 13.9% 12.1%
-6.9% (-460 BPS) -2.4% (-70 BPS) +4.9% (+140 BPS) +3.7% (+50 BPS) -2.4% (-30 BPS)
92.4% 68.0% 91.1% 4.8% 27.3%
-0.4% (-40 BPS) -5.6% (-400 BPS) -0.4% (-40 BPS) [UNCHANGED] -2.2% (-60 BPS)
PERSONAL LAPTOP
OR DESKTOP
WORK LAPTOP
OR DESKTOP
CONNECTED
TELEVISION
SMART HOME
DEVICE
GAMES
CONSOLE
MOBILE
PHONE (ANY)
LAPTOP OR
DESKTOP (ANY)
SMART
PHONE
FEATURE
PHONE
TABLET
DEVICE
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES
USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER.
PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET
DEVICES USED TO ACCESS THE INTERNET
APR
2022

31
98.4%
97.0%
96.9%
96.9%
96.6%
95.7%
95.5%
95.5%
95.5%
95.3%
95.2%
94.9%
94.9%
94.6%
94.4%
94.1%
93.8%
93.8%
93.8%
93.7%
93.6%
93.0%
92.5%
92.5%
92.4%
92.4%
92.4%
92.3%
92.2%
92.2%
91.7%
91.2%
89.9%
89.9%
89.8%
89.7%
89.6%
89.5%
89.5%
88.5%
88.1%
88.1%
87.0%
85.5%
85.5%
85.4%
85.0%
83.2%
NIGERIA
BRAZIL
KENYA
PHILIPPINES
SOUTH
AFRICA
MALAYSIA
ARGENTINA
TURKEY
VIETNAM
MEXICO
COLOMBIA
INDONESIA
PORTUGAL
THAILAND
ROMANIA
INDIA
ITALY
POLAND
SOUTH
KOREA
SAUDI
ARABIA
U.A.E.
SPAIN
ISRAEL
RUSSIA
WORLDWIDE
EGYPT
IRELAND
TAIWAN
GHANA
GREECE
SINGAPORE
U.S.A.
HONG
KONG
JAPAN
NETHERLANDS
CHINA
SWITZERLAND
AUSTRIA
U.K.
SWEDEN
CANADA
GERMANY
FRANCE
AUSTRALIA
NEW
ZEALAND
BELGIUM
MOROCCO
DENMARK
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
APR
2022

32
94.9% 93.7% 92.8% 90.9% 89.6%
92.3% 92.2% 92.4% 91.5%
88.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
APR
2022

33
86.8%
86.4%
86.1%
85.6%
84.0%
83.4%
82.9%
82.6%
82.4%
81.0%
80.9%
80.7%
80.7%
80.4%
80.1%
79.7%
79.6%
79.1%
78.9%
78.8%
78.1%
77.7%
77.7%
77.5%
76.8%
76.8%
76.8%
76.6%
76.4%
75.9%
75.0%
74.6%
74.1%
73.8%
72.3%
68.5%
68.3%
68.0%
63.8%
62.9%
58.9%
57.5%
56.8%
51.6%
51.3%
50.2%
27.0%
25.0%
SWITZERLAND
AUSTRIA
POLAND
PORTUGAL
BELGIUM
SOUTH
AFRICA
SINGAPORE
CANADA
GERMANY
ITALY
SPAIN
ISRAEL
RUSSIA
NETHERLANDS
FRANCE
ARGENTINA
COLOMBIA
AUSTRALIA
NEW
ZEALAND
GREECE
MALAYSIA
DENMARK
U.K.
MEXICO
HONG
KONG
ROMANIA
SWEDEN
IRELAND
SOUTH
KOREA
U.S.A.
BRAZIL
TAIWAN
VIETNAM
U.A.E.
PHILIPPINES
TURKEY
JAPAN
WORLDWIDE
CHINA
INDONESIA
INDIA
NIGERIA
SAUDI
ARABIA
EGYPT
KENYA
THAILAND
MOROCCO
GHANA
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE
INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
APR
2022

34
62.2%
67.9% 68.6% 66.9%
70.1%
62.9%
68.7% 71.0%
74.2%
78.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE
INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
APR
2022

35
51.3% 52.0% 52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7%
+1.4% +1.0% +0.5% -1.2% -0.2% ≈0% +2.8% +2.3%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2019 2020 2020 2020 2020 2021 2021 2021 2021
SOURCE: GWI (Q4 2019 TO Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
MOBILE’S SHARE OF DAILY INTERNET TIME
APR
2022

36
59.5%
59.4%
59.4%
58.5%
56.9%
56.5%
55.1%
54.7%
54.6%
54.4%
54.1%
53.5%
52.7%
52.4%
52.4%
52.3%
51.9%
51.7%
51.1%
50.7%
49.8%
49.7%
48.5%
48.4%
48.3%
47.9%
47.8%
47.6%
47.3%
47.3%
46.8%
46.7%
46.7%
46.5%
46.3%
46.2%
45.6%
45.3%
43.9%
43.7%
43.6%
43.2%
43.1%
38.7%
THAILAND
INDONESIA
CHINA
INDIA
TURKEY
SAUDI
ARABIA
PHILIPPINES
WORLDWIDE
EGYPT
BRAZIL
U.A.E.
ROMANIA
TAIWAN
MALAYSIA
HONG
KONG
VIETNAM
MEXICO
ARGENTINA
SOUTH
AFRICA
COLOMBIA
SOUTH
KOREA
U.S.A.
SINGAPORE
NEW
ZEALAND
ISRAEL
SPAIN
IRELAND
POLAND
SWEDEN
ITALY
RUSSIA
NETHERLANDS
GREECE
PORTUGAL
DENMARK
AUSTRALIA
U.K.
JAPAN
GERMANY
FRANCE
CANADA
SWITZERLAND
AUSTRIA
BELGIUM
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
APR
2022

37
59.2%
57.1% 56.0%
51.5%
48.2%
56.6%
54.1% 53.4%
48.8%
45.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
APR
2022

38
29.91 +40.6% 61.08 +33.7%
8.54 +13.3% 25.90 +38.5%
29 -3.3% 10 -9.1%
MEDIAN SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
MEDIAN SPEED OF MOBILE
INTERNET CONNECTIONS
MEDIAN SPEED OF
FIXED INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
MEDIAN SPEED OF FIXED
INTERNET CONNECTIONS
LATENCY (MS) LATENCY LATENCY (MS) LATENCY
UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD
DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN FEBRUARY 2022. TIP: A
NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY. COMPARABILITY: FIGURES PUBLISHED IN
PREVIOUS REPORTS IN THIS SERIES FEATURED MEAN CONNECTION SPEED VALUES, WHEREAS WE NOW FEATURE MEDIAN VALUES. CONSEQUENTLY, VALUES SHOWN HERE ARE NOT COMPARABLE WITH VALUES
SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
APR
2022

39
133.51
116.51
107.81
94.64
94.17
87.76
75.40
74.15
72.56
64.53
63.99
63.29
59.25
56.77
55.63
53.52
52.18
51.74
47.36
47.31
46.97
46.53
43.63
36.61
36.45
36.07
35.94
34.12
32.52
32.26
31.93
29.91
27.77
26.25
26.01
25.72
24.54
23.28
20.96
19.61
18.96
18.79
17.76
17.24
17.15
14.18
13.34
7.83
U.A.E.
SOUTH
KOREA
NETHERLANDS
SAUDI
ARABIA
DENMARK
CHINA
SWITZERLAND
CANADA
AUSTRALIA
SINGAPORE
SWEDEN
U.S.A.
GREECE
FRANCE
AUSTRIA
BELGIUM
GERMANY
TAIWAN
NEW
ZEALAND
U.K.
PORTUGAL
HONG
KONG
JAPAN
POLAND
ITALY
SPAIN
VIETNAM
ROMANIA
THAILAND
SOUTH
AFRICA
TURKEY
WORLDWIDE
MOROCCO
ISRAEL
IRELAND
MALAYSIA
MEXICO
BRAZIL
ARGENTINA
EGYPT
RUSSIA
PHILIPPINES
NIGERIA
INDONESIA
KENYA
INDIA
COLOMBIA
GHANA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN FEBRUARY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS
IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS)
MOBILE INTERNET CONNECTION SPEEDS
APR
2022

40
138 PALESTINE 5.34 +0.2% 2.22 33
137 AFGHANISTAN 5.39 +36.5% 1.91 37
136 VENEZUELA 5.98 +28.9% 3.16 33
135 SUDAN 6.81 -6.2% 3.76 29
134 SOMALIA 7.74 +9.8% 10.32 35
133 GHANA 7.83 +10.4% 7.39 30
132 TAJIKISTAN 8.04 +43.6% 4.29 24
131 CUBA 9.11 -55.6% 4.31 120
130 TANZANIA 9.38 +26.8% 5.52 29
129 BANGLADESH 9.67 +38.5% 7.83 28
01 U.A.E. 133.51 +39.1% 22.80 19
02 NORWAY 118.58 +89.9% 15.77 28
03 SOUTH KOREA 116.51 +36.6% 15.60 26
04 QATAR 113.00 +24.1% 22.65 20
05 NETHERLANDS 107.81 +22.4% 14.74 23
06 SAUDI ARABIA 94.64 +43.2% 17.12 29
07 BULGARIA 94.32 +29.8% 17.80 20
08 DENMARK 94.17 +75.9% 17.42 20
09 CHINA 87.76 +66.1% 22.90 26
10 KUWAIT 81.02 +87.3% 20.20 18
# LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY
FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR FEBRUARY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY:
PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS
MOBILE INTERNET CONNECTION SPEEDS
APR
2022

41
195.38
185.71
163.30
162.47
154.81
147.23
136.08
135.40
118.82
116.98
113.48
110.99
107.86
107.80
105.29
103.05
102.56
101.53
94.47
90.44
90.36
87.62
81.58
81.23
79.87
73.41
69.35
65.84
65.61
65.41
62.26
61.08
55.20
53.90
51.52
49.16
48.13
41.52
39.33
38.91
34.95
30.68
27.60
27.12
20.56
13.88
10.42
8.91
SINGAPORE
THAILAND
DENMARK
HONG
KONG
CHINA
U.S.A.
SPAIN
ROMANIA
JAPAN
NEW
ZEALAND
SWITZERLAND
PORTUGAL
U.A.E.
CANADA
NETHERLANDS
SWEDEN
SOUTH
KOREA
FRANCE
TAIWAN
BRAZIL
ISRAEL
POLAND
SAUDI
ARABIA
MALAYSIA
BELGIUM
GERMANY
IRELAND
RUSSIA
VIETNAM
COLOMBIA
U.K.
WORLDWIDE
AUSTRIA
ITALY
AUSTRALIA
PHILIPPINES
INDIA
ARGENTINA
MEXICO
EGYPT
GREECE
SOUTH
AFRICA
TURKEY
GHANA
INDONESIA
MOROCCO
NIGERIA
KENYA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN FEBRUARY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS
IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS)
FIXED INTERNET CONNECTION SPEEDS
APR
2022

42
177 AFGHANISTAN 1.63 -19.7% 1.72 28
176 CUBA 1.91 +25.7% 0.87 122
175 TURKMENISTAN 2.05 +16.5% 0.76 28
174 YEMEN 2.64 +30.0% 0.64 43
173 SYRIA 2.95 +18.5% 2.93 25
172 ETHIOPIA 3.67 +27.0% 1.12 20
171 SUDAN 3.96 +3.9% 1.95 27
170 NIGER 4.20 [N/A] 2.39 21
169 GUINEA 4.31 +11.9% 4.72 127
168 ZAMBIA 5.45 +1.1% 6.04 28
01 CHILE 197.81 +109.1% 94.73 6
02 SINGAPORE 195.38 +23.3% 165.59 4
03 MONACO 187.20 +115.7% 125.77 7
04 THAILAND 185.71 +31.5% 149.03 5
05 DENMARK 163.30 +37.0% 94.56 8
06 HONG KONG 162.47 +22.6% 104.48 4
07 MACAU 159.78 +58.0% 146.35 3
08 CHINA 154.81 +58.1% 37.05 10
09 U.S.A. 147.23 +31.9% 20.50 14
10 SPAIN 136.08 +33.3% 102.14 12
FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR FEBRUARY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY:
PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS
FIXED INTERNET CONNECTION SPEEDS
APR
2022

43
01 CHILE 197.81 MBPS 21.21 MBPS 9.3 : 1
02 THAILAND 185.71 MBPS 32.52 MBPS 5.7 : 1
03 PANAMA 94.46 MBPS 16.67 MBPS 5.7 : 1
04 COLOMBIA 65.41 MBPS 13.34 MBPS 4.9 : 1
05 BELARUS 46.19 MBPS 10.05 MBPS 4.6 : 1
06 ROMANIA 135.40 MBPS 34.12 MBPS 4.0 : 1
07 BRAZIL 90.44 MBPS 23.28 MBPS 3.9 : 1
08 SPAIN 136.08 MBPS 36.07 MBPS 3.8 : 1
09 PARAGUAY 56.07 MBPS 15.71 MBPS 3.6 : 1
10 HONG KONG 162.47 MBPS 46.53 MBPS 3.5 : 1
01 ETHIOPIA 23.33 MBPS 3.67 MBPS 6.4 : 1
02 YEMEN 16.64 MBPS 2.64 MBPS 6.3 : 1
03 CUBA 9.11 MBPS 1.91 MBPS 4.8 : 1
04 SYRIA 12.98 MBPS 2.95 MBPS 4.4 : 1
05 MALDIVES 48.45 MBPS 11.21 MBPS 4.3 : 1
06 AFGHANISTAN 5.39 MBPS 1.63 MBPS 3.3 : 1
07 TUNISIA 22.89 MBPS 8.05 MBPS 2.8 : 1
08 MOZAMBIQUE 16.03 MBPS 6.19 MBPS 2.6 : 1
09 LEBANON 19.22 MBPS 7.48 MBPS 2.6 : 1
10 NAMIBIA 20.67 MBPS 8.90 MBPS 2.3 : 1
# LOCATION
MOBILE
 DL SPEED
FIXED
 DL SPEED
RATIO # LOCATION
FIXED
 DL SPEED
MOBILE
 DL SPEED
RATIO
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN FEBRUARY 2022. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO
DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE. COMPARABILITY: INTERNET CONNECTION SPEEDS FEATURED IN PREVIOUS
REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS
COMPARING MOBILE AND FIXED SPEEDS
APR
2022

44
60.2%
54.7%
52.3%
50.3%
50.0%
46.4%
45.1%
44.8%
41.8%
41.0%
36.8%
35.0%
33.9%
31.0%
29.7%
29.5%
FINDING INFORMATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
KEEPING UP-TO-DATE WITH NEWS AND EVENTS
WATCHING VIDEOS, TV SHOWS OR MOVIES
RESEARCHING HOW TO DO THINGS
FINDING NEW IDEAS OR INSPIRATION
RESEARCHING PRODUCTS AND BRANDS
ACCESSING AND LISTENING TO MUSIC
FILLING UP SPARE TIME AND GENERAL BROWSING
EDUCATION AND STUDY-RELATED PURPOSES
RESEARCHING PLACES, VACATIONS AND TRAVEL
RESEARCHING HEALTH ISSUES AND PRODUCTS
MANAGING FINANCES AND SAVINGS
GAMING
BUSINESS-RELATED RESEARCH
MEETING NEW PEOPLE AND MAKING NEW CONNECTIONS
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
APR
2022

45
95.7%
95.2%
82.4%
57.1%
56.0%
49.8%
47.1%
41.4%
41.2%
40.7%
34.4%
29.2%
28.9%
26.9%
26.6%
24.5%
CHAT AND MESSAGING
SOCIAL NETWORKS
SEARCH ENGINES OR WEB PORTALS
SHOPPING, AUCTIONS, OR CLASSIFIEDS
MAPS, PARKING, OR LOCATION-BASED SERVICES
EMAIL
MUSIC
NEWS
WEATHER
ENTERTAINMENT
GAMES
TAXI, RIDE SHARING, BIKE, OR SCOOTER HIRE
BANKING, INVESTING, OR INSURANCE
SPORTS
EDUCATION
HEALTH AND FITNESS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH
TOP TYPES OF WEBSITES VISITED AND APPS USED
APR
2022

46
2.82% 2.22% 0.82% 3.32%
-13.8% (-45 BPS) +4.2% (+9 BPS) -39.7% (-54 BPS) +14.9% (+43 BPS)
64.53% 18.84% 4.05% 3.40%
+0.5% (+34 BPS) -1.0% (-19 BPS) +17.4% (+60 BPS) -7.6% (-28 BPS)
SAMSUNG INTERNET OPERA UC BROWSER OTHER
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND
OF DEVICE IN MARCH 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS”
VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
APR
2022

47
11 XNXX.COM 2.49B 671M 10M 32S 6.50
12 FANDOM.COM 2.48B 775M 12M 21S 2.90
13 YAHOO.COM 2.45B 543M 15M 48S 3.29
14 APPLE.COM 2.40B 355M 20M 10S 2.30
15 YANDEX.RU 2.33B 297M 19M 04S 3.14
16 XHAMSTER.COM 1.76B 512M 12M 41S 5.89
17 BING.COM 1.63B 400M 14M 00S 3.26
18 PINTEREST.COM 1.43B 417M 15M 35S 2.00
19 YAHOO.CO.JP 1.30B 201M 15M 28S 4.21
20 TWITCH.TV 1.25B 273M 26M 38S 2.07
01 YOUTUBE.COM 48.89B 4.78B 25M 08S 2.07
02 GOOGLE.COM 39.09B 5.56B 21M 45S 4.01
03 FACEBOOK.COM 9.34B 1.88B 22M 01S 3.02
04 WIKIPEDIA.ORG 6.75B 1.99B 10M 30S 2.12
05 PORNHUB.COM 5.91B 1.43B 9M 41S 6.04
06 TWITTER.COM 5.62B 1.51B 15M 14S 1.75
07 XVIDEOS.COM 5.39B 1.23B 11M 46S 6.84
08 REDDIT.COM 3.86B 1.13B 14M 27S 2.82
09 INSTAGRAM.COM 3.19B 1.23B 15M 23S 2.14
10 AMAZON.COM 3.02B 775M 15M 48S 5.32
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR FEBRUARY 2022. NOTE: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT
UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC IN FEBRUARY 2022
MOST-VISITED WEBSITES: SEMRUSH RANKING
APR
2022

48
11 WHATSAPP.COM 3M 15S 1.55
12 XNXX.COM 8M 44S 11.38
13 YAHOO.CO.JP 8M 46S 6.75
14 AMAZON.COM 6M 54S 8.74
15 LIVE.COM 7M 30S 8.58
16 NETFLIX.COM 8M 41S 4.21
17 PORNHUB.COM 7M 51S 6.96
18 OFFICE.COM 9M 45S 7.82
19 TIKTOK.COM 3M 54S 10.31
20 REDDIT.COM 9M 56S 6.78
01 GOOGLE.COM 11M 24S 8.77
02 YOUTUBE.COM 21M 48S 12.61
03 FACEBOOK.COM 10M 08S 8.46
04 TWITTER.COM 10M 38S 10.04
05 INSTAGRAM.COM 7M 51S 11.24
06 BAIDU.COM 6M 02S 8.05
07 WIKIPEDIA.ORG 3M 55S 3.11
08 YANDEX.RU 11M 18S 9.44
09 YAHOO.COM 7M 44S 5.77
10 XVIDEOS.COM 9M 48S 9.21
# WEBSITE VISIT DURATION PAGES PER VISIT # WEBSITE VISIT DURATION PAGES PER VISIT
SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES IN FEBRUARY 2022 NOTES: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT
REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE
CAUTION WHEN VISITING UNKNOWN DOMAINS.
GLOBAL OVERVIEW
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC IN FEBRUARY 2022
MOST-VISITED WEBSITES: SIMILARWEB RANKING
APR
2022

49
11 AMAZON.COM 10M 19S 9.66
12 ZHIHU.COM 6M 20S 5.24
13 WHATSAPP.COM 3M 08S 1.12
14 LINKEDIN.COM 9M 47S 8.37
15 REDDIT.COM 7M 09S 4.95
16 CHATURBATE.COM 8M 26S 7.33
17 TAOBAO.COM 6M 09S 4.89
18 BING.COM 3M 47S 2.15
19 LIVE.COM 4M 07S 4.90
20 GOOGLE.COM.HK 5M 36S 8.74
01 GOOGLE.COM 13M 18S 17.09
02 YOUTUBE.COM 14M 15S 10.01
03 FACEBOOK.COM 13M 25S 7.56
04 BAIDU.COM 11M 48S 6.59
05 INSTAGRAM.COM 7M 23S 8.75
06 BILIBILI.COM 14M 38S 11.10
07 YAHOO.COM 4M 56S 4.73
08 QQ.COM 5M 14S 3.78
09 WIKIPEDIA.ORG 4M 05S 3.17
10 TWITTER.COM 9M 45S 7.38
# WEBSITE TIME PER DAY PAGES PER DAY # WEBSITE TIME PER DAY PAGES PER DAY
SOURCE: ALEXA INTERNET, USING FIGURES PUBLISHED IN MARCH 2022. NOTES: ALEXA INTERNET IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES
ON ALEXA VOICE PLATFORMS. “TIME PER DAY” FIGURES REPRESENT ALEXA INTERNET’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT GLOBAL VISITORS SPEND ON EACH SITE, MEASURED IN
MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS.
GLOBAL OVERVIEW
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO ALEXA INTERNET, BASED ON TOTAL WEBSITE TRAFFIC
MOST-VISITED WEBSITES: ALEXA RANKING
APR
2022

50
56.43% 41.14% 2.40% 0.04%
+4.2% -4.1% -15.5% -50.0%
+225 BPS -176 BPS -44 BPS -4 BPS
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN MARCH 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
APR
2022

51
85.7%
77.4%
75.9%
75.5%
74.9%
74.8%
73.5%
69.8%
66.6%
65.1%
63.9%
61.9%
61.5%
60.7%
59.7%
59.6%
57.2%
56.5%
56.4%
56.4%
54.7%
54.4%
53.5%
52.5%
50.9%
50.4%
50.2%
50.0%
49.8%
49.1%
48.2%
48.1%
47.9%
47.2%
46.3%
45.9%
44.7%
41.7%
38.0%
37.2%
36.8%
36.1%
35.5%
34.5%
33.6%
31.3%
30.4%
27.7%
NIGERIA
SOUTH
AFRICA
INDIA
GHANA
TURKEY
SAUDI
ARABIA
KENYA
SINGAPORE
INDONESIA
POLAND
CHINA
IRELAND
BRAZIL
ISRAEL
ARGENTINA
ROMANIA
VIETNAM
COLOMBIA
THAILAND
WORLDWIDE
MOROCCO
SPAIN
MALAYSIA
U.A.E.
TAIWAN
PHILIPPINES
ITALY
MEXICO
SOUTH
KOREA
U.S.A.
FRANCE
HONG
KONG
U.K.
GERMANY
NETHERLANDS
SWEDEN
AUSTRIA
PORTUGAL
GREECE
CANADA
RUSSIA
AUSTRALIA
SWITZERLAND
NEW
ZEALAND
JAPAN
DENMARK
BELGIUM
EGYPT
SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO
BROWSERS RUNNING ON ANY DEVICE IN MARCH 2022.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES
MOBILE’S SHARE OF WEB TRAFFIC
APR
2022

52
51.9% 51.5% 50.8% 52.2%
54.8% 55.1% 55.7% 54.4% 55.8%
-0.8% -1.4% +2.8% +4.9% +0.5% +1.2% -2.4% +2.6%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2020 2020 020 2020 2021 2021 2021 2021 2022
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO WEB BROWSERS RUNNING ON ANY DEVICE, AVERAGED ACROSS THE 3 MONTHS OF EACH RESPECTIVE QUARTER. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E.
AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES (QUARTERLY AVERAGES)
MOBILE’S SHARE OF WEB TRAFFIC
APR
2022

53
91.87% 3.10% 1.40% 1.43% 0.84%
-0.4% (-39 BPS) +35.4% (+81 BPS) -4.8% (-7 BPS) -5.9% (-9 BPS) +47.4% (+27 BPS)
0.69% 0.13% 0.12% 0.05% 0.37%
+19.0% (+11 BPS) [UNCHANGED] +9.1% (+1.0 BPS) -87.8% (-36 BPS) -43.9% (-29 BPS)
DUCKDUCKGO ECOSIA NAVER SOGOU OTHERS
GOOGLE BING BAIDU YAHOO! YANDEX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN MARCH 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SEARCH ENGINE MARKET SHARE
APR
2022

54
11 WHATSAPP WEB 29
12 TIEMPO 25
13 GMAIL 24
14 IPHONE 24
15 TWITTER 24
16 CLIMA 21
17 WORDLE 21
18 TRADUCTOR 20
19 UKRAINE 19
20 SATTA 19
01 GOOGLE 100
02 YOUTUBE 85
03 YOU 77
04 WEATHER 70
05 FACEBOOK 66
06 NEWS 55
07 TRANSLATE 49
08 WHATSAPP 46
09 AMAZON 38
10 INSTAGRAM 37
# SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JANUARY 2022 AND 31 MARCH 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES
ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT
PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.
ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
GLOBAL OVERVIEW
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2022 AND 31 MARCH 2022
TOP GOOGLE SEARCHES
APR
2022

55
30.7%
26.8%
26.7%
23.7%
23.5%
22.9%
22.0%
21.5%
21.4%
21.4%
21.4%
21.3%
20.1%
19.1%
18.7%
18.4%
18.4%
18.3%
17.9%
16.7%
16.6%
16.3%
15.2%
14.9%
14.7%
14.0%
13.9%
13.0%
12.9%
12.6%
12.3%
12.0%
11.5%
11.3%
11.0%
11.0%
10.4%
9.7%
9.5%
9.3%
8.7%
8.6%
8.5%
8.2%
7.2%
6.5%
6.5%
5.1%
INDIA
CHINA
U.S.A.
NIGERIA
U.K.
TURKEY
WORLDWIDE
SPAIN
BRAZIL
ITALY
MEXICO
VIETNAM
CANADA
HONG
KONG
AUSTRALIA
KENYA
SOUTH
AFRICA
IRELAND
GERMANY
THAILAND
TAIWAN
U.A.E.
PHILIPPINES
MALAYSIA
GHANA
COLOMBIA
SINGAPORE
INDONESIA
FRANCE
NEW
ZEALAND
RUSSIA
EGYPT
SAUDI
ARABIA
AUSTRIA
POLAND
SWEDEN
ARGENTINA
NETHERLANDS
SWITZERLAND
DENMARK
GREECE
PORTUGAL
SOUTH
KOREA
ROMANIA
BELGIUM
ISRAEL
JAPAN
MOROCCO
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
APR
2022

56
23.0%
23.8%
22.3%
18.7%
16.7%
24.1% 23.8%
22.0%
18.5%
17.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
APR
2022

57
51.4%
49.9%
49.5%
44.3%
40.5%
37.4%
36.8%
35.1%
34.5%
34.3%
32.9%
31.3%
29.9%
29.3%
28.8%
27.9%
27.7%
27.4%
27.0%
27.0%
26.1%
25.6%
25.4%
25.1%
24.8%
24.8%
23.2%
22.1%
21.6%
19.7%
19.5%
19.2%
19.0%
18.6%
16.7%
16.7%
16.0%
15.2%
14.6%
14.4%
11.2%
9.8%
9.4%
9.3%
8.3%
8.3%
8.2%
7.8%
BRAZIL
MEXICO
COLOMBIA
ARGENTINA
INDONESIA
INDIA
VIETNAM
NIGERIA
THAILAND
PHILIPPINES
TAIWAN
PORTUGAL
MALAYSIA
WORLDWIDE
TURKEY
SOUTH
AFRICA
GREECE
CHINA
KENYA
SAUDI
ARABIA
EGYPT
ROMANIA
U.A.E.
SPAIN
ISRAEL
ITALY
HONG
KONG
MOROCCO
U.S.A.
POLAND
SINGAPORE
CANADA
IRELAND
SOUTH
KOREA
AUSTRALIA
U.K.
NEW
ZEALAND
RUSSIA
SWEDEN
DENMARK
NETHERLANDS
GERMANY
AUSTRIA
SWITZERLAND
FRANCE
GHANA
JAPAN
BELGIUM
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
APR
2022

58
34.9%
31.4%
29.8%
24.7%
20.5%
32.3%
29.7% 29.9%
24.4%
19.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
APR
2022

59
55.0%
52.0%
49.9%
49.3%
46.9%
46.3%
45.4%
43.9%
43.5%
42.2%
42.1%
41.3%
40.3%
40.1%
38.2%
38.0%
37.2%
37.0%
35.5%
35.4%
35.3%
35.1%
34.2%
33.6%
33.1%
31.1%
30.8%
30.8%
30.6%
29.9%
29.4%
28.4%
28.3%
28.1%
27.5%
26.5%
26.5%
26.0%
23.3%
23.3%
23.3%
18.6%
18.6%
18.0%
15.8%
15.6%
14.1%
10.2%
COLOMBIA
MEXICO
BRAZIL
ARGENTINA
SWITZERLAND
INDONESIA
SPAIN
POLAND
THAILAND
MALAYSIA
SAUDI
ARABIA
TAIWAN
ISRAEL
PORTUGAL
U.A.E.
GREECE
HONG
KONG
ROMANIA
AUSTRIA
TURKEY
INDIA
VIETNAM
BELGIUM
PHILIPPINES
MOROCCO
SINGAPORE
NIGERIA
SOUTH
AFRICA
WORLDWIDE
EGYPT
GERMANY
ITALY
KENYA
FRANCE
SWEDEN
IRELAND
RUSSIA
NETHERLANDS
CANADA
CHINA
DENMARK
U.K.
U.S.A.
SOUTH
KOREA
AUSTRALIA
NEW
ZEALAND
GHANA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
APR
2022

60
39.3%
30.7%
27.7%
24.0%
20.8%
35.1%
31.1%
29.9%
27.7%
24.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
APR
2022

61
11 ITALIAN 1.2% 0.9%
12 ARABIC 1.2% 4.9%
13 DUTCH (INC. FLEMISH) 1.0% 0.4%
14 POLISH 0.9% 0.5%
15 INDONESIAN 0.7% 2.5%
16 PORTUGUESE 0.7% 3.3%
17 UKRAINIAN 0.5% 0.6%
18 THAI 0.5% 0.8%
19 KOREAN 0.5% 1.0%
20 HEBREW 0.5% 0.1%
01 ENGLISH 62.7% 17.0%
02 RUSSIAN 6.0% 3.3%
03 SPANISH 3.6% 6.9%
04 TURKISH 3.6% 1.1%
05 PERSIAN 3.1% 0.9%
06 FRENCH 2.8% 3.4%
07 GERMAN 2.7% 1.7%
08 JAPANESE 2.1% 1.6%
09 VIETNAMESE 1.7% 1.0%
10 CHINESE 1.4% 18.9%
# LANGUAGE
SHARE OF
WEBSITES
SHARE OF
POPULATION
# LANGUAGE
SHARE OF
WEBSITES
SHARE OF
POPULATION
SOURCES: W3TECHS; ETHNOLOGUE; U.N; KEPIOS ANALYSIS. NOTES: WEBSITE LANGUAGES AS DEFINED BY W3TECHS. LANGUAGES INCLUDE SUB-LANGUAGES (E.G. “CHINESE” INCLUDES MANDARIN,
YUE, ETC.). FIGURES IN THE “SHARE OF WEBSITES” COLUMN ARE BASED ON W3TECH’S ANALYSIS OF TRAFFIC FOR THE TOP 10 MILLION WEBSITES, AS RANKED BY ALEXA INTERNET. FIGURES IN THE “SHARE OF
POPULATION” COLUMN COMPARE THE TOTAL NUMBER OF FIRST- AND SECOND-LANGUAGE SPEAKERS OF EACH LANGUAGE (INCLUDING SUB-LANGUAGES) TO THE TOTAL GLOBAL POPULATION.
GLOBAL OVERVIEW
SHARE OF WEB PAGES THAT FEATURE CONTENT IN EACH LANGUAGE, COMPARED WITH SHARE OF GLOBAL POPULATION THAT SPEAKS EACH LANGUAGE
MOST COMMON LANGUAGES FOR WEB CONTENT
APR
2022

62
29.8% 27.4% 27.1% 26.3% 25.6%
91.4% 51.0% 36.7% 30.6% 29.5%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHLIGHTS VIDEO
GAMING
VIDEO
INFLUENCER
VIDEOS AND VLOGS
ANY KIND
OF VIDEO
MUSIC
VIDEO
COMEDY, MEME,
OR VIRAL VIDEO
TUTORIAL OR
HOW-TO VIDEO
VIDEO
LIVESTREAM
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK
WATCHING ONLINE VIDEO CONTENT
APR
2022

63
69.8%
66.3%
61.6%
61.5%
60.5%
58.5%
57.3%
55.3%
53.7%
53.6%
53.3%
53.0%
53.0%
52.7%
48.7%
46.9%
46.4%
46.2%
45.6%
45.6%
44.9%
44.0%
43.5%
43.0%
42.7%
42.1%
41.3%
40.9%
40.3%
39.3%
39.1%
39.0%
38.3%
37.5%
37.5%
37.4%
36.9%
36.2%
34.9%
33.8%
32.9%
31.9%
31.3%
27.5%
26.9%
25.5%
14.8%
11.3%
PHILIPPINES
SOUTH
AFRICA
TURKEY
BRAZIL
INDIA
INDONESIA
KENYA
COLOMBIA
SAUDI
ARABIA
U.A.E.
NIGERIA
MALAYSIA
MEXICO
ARGENTINA
VIETNAM
ITALY
WORLDWIDE
SPAIN
IRELAND
U.S.A.
ROMANIA
EGYPT
CANADA
SINGAPORE
MOROCCO
GHANA
NEW
ZEALAND
SWITZERLAND
PORTUGAL
GREECE
RUSSIA
CHINA
THAILAND
AUSTRALIA
U.K.
ISRAEL
POLAND
AUSTRIA
TAIWAN
HONG
KONG
GERMANY
SWEDEN
FRANCE
DENMARK
BELGIUM
NETHERLANDS
SOUTH
KOREA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
APR
2022

64
53.4%
47.3% 45.8%
40.5%
35.9%
50.6%
47.4%
45.5%
42.7%
37.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
APR
2022

65
56.5%
38.5%
33.8%
32.1%
31.8%
29.6%
29.5%
29.3%
29.1%
28.6%
28.4%
27.9%
25.6%
24.7%
23.5%
23.0%
22.4%
22.2%
21.7%
20.8%
20.6%
19.9%
19.6%
19.4%
19.4%
19.3%
19.0%
18.3%
17.7%
17.4%
17.1%
16.6%
16.3%
16.2%
15.5%
15.5%
15.1%
15.0%
15.0%
14.9%
14.8%
14.5%
14.1%
13.1%
11.9%
10.8%
10.5%
6.2%
PHILIPPINES
TAIWAN
BRAZIL
INDIA
INDONESIA
HONG
KONG
U.A.E.
KENYA
SOUTH
AFRICA
MEXICO
CHINA
MALAYSIA
WORLDWIDE
NIGERIA
SAUDI
ARABIA
COLOMBIA
VIETNAM
SPAIN
TURKEY
SINGAPORE
SOUTH
KOREA
ARGENTINA
EGYPT
PORTUGAL
SWEDEN
ROMANIA
THAILAND
IRELAND
POLAND
NEW
ZEALAND
MOROCCO
U.S.A.
AUSTRALIA
ITALY
CANADA
U.K.
SWITZERLAND
FRANCE
ISRAEL
GERMANY
NETHERLANDS
RUSSIA
AUSTRIA
BELGIUM
DENMARK
GHANA
GREECE
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
APR
2022

66
38.5%
31.7%
24.6%
18.1%
13.0%
28.4%
26.3%
22.4%
16.3%
11.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
APR
2022

67
99.2%
98.4%
98.3%
97.6%
97.3%
97.3%
97.3%
96.9%
96.9%
96.7%
96.6%
96.3%
95.8%
95.7%
95.7%
95.6%
95.2%
95.0%
94.3%
94.1%
94.0%
93.8%
93.3%
93.2%
92.2%
91.9%
91.9%
91.7%
91.4%
91.2%
90.8%
90.8%
90.4%
90.1%
89.4%
89.2%
87.9%
87.7%
87.2%
86.2%
85.8%
85.0%
84.1%
68.6%
MEXICO
BRAZIL
PHILIPPINES
ARGENTINA
GREECE
TURKEY
U.A.E.
SOUTH
AFRICA
THAILAND
INDONESIA
INDIA
COLOMBIA
SAUDI
ARABIA
HONG
KONG
VIETNAM
NEW
ZEALAND
TAIWAN
MALAYSIA
IRELAND
SINGAPORE
SWEDEN
U.K.
ROMANIA
U.S.A.
WORLDWIDE
DENMARK
POLAND
CANADA
ITALY
ISRAEL
AUSTRALIA
SPAIN
FRANCE
AUSTRIA
CHINA
SWITZERLAND
EGYPT
PORTUGAL
SOUTH
KOREA
GERMANY
NETHERLANDS
BELGIUM
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
APR
2022

68
95.5% 94.2% 92.2%
87.0%
82.2%
95.3% 93.7% 92.9% 89.8%
84.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
APR
2022

69
01 THE ADAM PROJECT U.S.A. 3,722
02 BLACK CRAB SWEDEN 3,127
03 IN GOOD HANDS TURKEY 2,342
04 6 UNDERGROUND U.S.A. 1,772
05
TRUST NO ONE: THE HUNT
FOR THE CRYPTO KING
U.S.A. 1,702
06 ESCAPE ROOM U.S.A. 1,014
07 GEMINI MAN U.S.A. 962
08 RESCUED BY RUBY CANADA 830
09 ALL HAIL ARGENTINA 716
10 83 INDIA 687
01 BRIDGERTON U.S.A. 5,166
02 IS IT CAKE? U.S.A. 2,233
03 INVENTING ANNA U.S.A. 2,058
04 TOP BOY U.K. 1,752
05 BUSINESS PROPOSAL SOUTH KOREA 1,618
06 TWENTY FIVE TWENTY ONE SOUTH KOREA 1,095
07 TABOO U.K. 1,094
08 THE LAST KINGDOM U.K. 1,031
09 CAFÉ CON AROMA DE MUJER COLOMBIA 923
10 YO SOY BETTY LA FEA COLOMBIA 767
# TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX
MOST POPULAR MOVIES
MOST POPULAR TV SHOWS
SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF
WORLDWIDE NETFLIX VIEWING ACTIVITY BETWEEN 28 MARCH AND 03 APRIL 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR
EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON NETFLIX BETWEEN 28 MARCH AND 03 APRIL 2022
TOP CONTENT ON NETFLIX
APR
2022

70
01 TURNING RED U.S.A. 3,135
02 ENCANTO U.S.A. 2,706
03 MOANA U.S.A. 1,535
04
THE ICE AGE ADVENTURES
OF BUCK WILD
U.S.A. 1,280
05 ETERNALS U.S.A. 917
06 AVENGERS: ENDGAME U.S.A. 769
07 CRUELLA U.S.A. 757
08 RAYA AND THE LAST DRAGON U.S.A. 742
09 DEATH ON THE NILE U.S.A. 641
10
SHANG-CHI AND THE
LEGEND OF THE TEN RINGS
U.S.A. 432
01 THE SIMPSONS U.S.A. 2,413
02 GREY’S ANATOMY U.S.A. 1,352
03 MOON KNIGHT U.S.A. 1,220
04 FAMILY GUY U.S.A. 1,001
05 ONCE UPON A TIME U.S.A. 893
06 THE WALKING DEAD U.S.A. 874
07 MODERN FAMILY U.S.A. 706
08 HOW I MET YOUR MOTHER U.S.A. 607
09
MARVEL’S SPIDEY AND
HIS AMAZING FRIENDS
U.S.A. 546
10 CRIMINAL MINDS U.S.A. 510
MOST POPULAR MOVIES
MOST POPULAR TV SHOWS
# TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX
SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF
WORLDWIDE DISNEY+ VIEWING ACTIVITY BETWEEN 28 MARCH AND 03 APRIL 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR
EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON DISNEY+ BETWEEN 28 MARCH AND 03 APRIL 2022
TOP CONTENT ON DISNEY+
APR
2022

71
39.2% 22.2% 20.3% 20.0%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
LISTEN TO
AUDIO BOOKS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK
LISTENING TO ONLINE AUDIO CONTENT
APR
2022

72
01 DADDY YANKEE – “LEGENDADDY”
02 OLIVIA RODRIGO – “SOUR”
03 DOJA CAT – ”PLANET HER”
04 MACHINE GUN KELLY – “MAINSTREAM SELLOUT”
05 BAD BUNNY – “YHLQMDLG”
06 ROSALÍA – “MOTOMAMI”
07 LIN-MANUEL MIRANDA GERMAINE FRANCO – “ENCANTO” (OMPS)
08 JUSTIN BIEBER – “JUSTICE”
09 DUA LIPA – “FUTURE NOSTALGIA”
10 LIL NAS X – “MONTERO”
01 GLASS ANIMALS – ”HEAT WAVES”
02 ANITTA – ”ENVOLVER”
03 THE KID LAROI FEAT. JUSTIN BIEBER – “STAY”
04 PAULO LONDRA – “PLAN A”
05 IMAGINE DRAGONS x JID – “ENEMY”
06 ELTON JOHN DUA LIPA – “COLD HEART” (PNAU REMIX)
07 GAYLE – “ABCDEFU”
08 LIL NAS X FEAT. JACK HARLOW – “INDUSTRY BABY”
09 BECKY G x KAROL G – “MAMIII”
10 RAUW ALEJANDRO CHENCHO CORLEONE – ”DESESPERADOS”
# ARTIST – “SONG TITLE” # ARTIST – “ALBUM TITLE”
MOST-STREAMED ALBUMS
MOST-STREAMED SONGS
SOURCE: @SPOTIFYCHARTS ON INSTAGRAM. NOTE: RANKINGS ARE BASED ON WORLDWIDE SPOTIFY STREAMS BETWEEN 25 MARCH AND 31 MARCH 2022.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
RANKING OF THE MOST-STREAMED SONGS AND MOST-STREAMED ALBUMS ON SPOTIFY BETWEEN 25 MARCH AND 31 MARCH 2022
SPOTIFY CHARTS
APR
2022

73
39.0%
35.2%
34.3%
27.6%
27.4%
25.7%
24.1%
23.1%
22.5%
22.2%
21.9%
21.6%
21.5%
21.4%
21.2%
20.9%
20.7%
20.3%
20.3%
19.5%
19.5%
19.3%
18.8%
18.4%
18.1%
18.0%
17.9%
17.8%
17.2%
16.5%
16.4%
16.4%
16.4%
16.1%
15.9%
15.7%
15.6%
14.5%
13.7%
13.6%
13.4%
13.2%
12.3%
12.2%
10.6%
8.8%
8.1%
4.1%
BRAZIL
INDONESIA
MEXICO
SWEDEN
IRELAND
SOUTH
AFRICA
U.S.A.
PORTUGAL
POLAND
SPAIN
COLOMBIA
ROMANIA
CANADA
INDIA
ISRAEL
PHILIPPINES
DENMARK
WORLDWIDE
U.K.
AUSTRALIA
THAILAND
ARGENTINA
GERMANY
SAUDI
ARABIA
NEW
ZEALAND
VIETNAM
SWITZERLAND
CHINA
AUSTRIA
MALAYSIA
NIGERIA
TAIWAN
U.A.E.
SINGAPORE
TURKEY
HONG
KONG
KENYA
BELGIUM
NETHERLANDS
GREECE
ITALY
FRANCE
SOUTH
KOREA
GHANA
EGYPT
MOROCCO
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
APR
2022

74
24.0%
22.5%
19.3%
17.4%
14.8%
22.0% 21.7%
19.9%
16.5%
13.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
APR
2022

75
16.1% 12.7% 9.4% 8.1%
83.3% 67.0% 37.0% 25.3%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET
ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
DEVICES USED TO PLAY VIDEO GAMES
APR
2022

76
96.7%
95.4%
93.6%
93.0%
92.6%
92.3%
91.8%
91.6%
91.2%
89.7%
89.6%
88.9%
88.7%
88.3%
88.3%
87.5%
86.2%
85.1%
85.0%
83.3%
83.1%
82.4%
82.0%
81.5%
80.8%
80.5%
79.8%
79.5%
79.5%
78.9%
78.8%
78.3%
76.8%
76.4%
76.2%
75.6%
74.5%
74.0%
73.4%
73.4%
73.0%
72.9%
70.7%
66.5%
PHILIPPINES
INDONESIA
VIETNAM
THAILAND
TURKEY
SAUDI
ARABIA
MEXICO
TAIWAN
INDIA
BRAZIL
HONG
KONG
MALAYSIA
U.A.E.
ARGENTINA
SOUTH
AFRICA
GREECE
COLOMBIA
SINGAPORE
EGYPT
WORLDWIDE
U.S.A.
PORTUGAL
ROMANIA
SPAIN
NEW
ZEALAND
CANADA
ITALY
FRANCE
SOUTH
KOREA
POLAND
SWITZERLAND
RUSSIA
U.K.
CHINA
AUSTRALIA
AUSTRIA
SWEDEN
GERMANY
IRELAND
ISRAEL
DENMARK
NETHERLANDS
BELGIUM
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
APR
2022

77
86.9% 85.7%
82.0%
75.0%
67.1%
90.5% 88.9% 86.1%
79.0%
69.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
APR
2022

78
01:56
01:44
01:32
01:27
01:27
01:23
01:22
01:20
01:19
01:19
01:14
01:12
01:11
01:10
01:08
01:07
01:07
01:07
01:06
01:05
01:05
01:04
01:02
01:01
01:01
00:55
00:54
00:50
00:49
00:47
00:47
00:47
00:46
00:45
00:45
00:42
00:40
00:38
00:38
00:37
00:36
00:35
00:32
00:25
THAILAND
SAUDI
ARABIA
EGYPT
MEXICO
PHILIPPINES
INDONESIA
INDIA
U.A.E.
U.S.A.
VIETNAM
MALAYSIA
TURKEY
BRAZIL
WORLDWIDE
CHINA
ARGENTINA
AUSTRALIA
SINGAPORE
U.K.
HONG
KONG
TAIWAN
SOUTH
AFRICA
CANADA
COLOMBIA
NEW
ZEALAND
IRELAND
FRANCE
GERMANY
SWEDEN
DENMARK
ITALY
SPAIN
POLAND
NETHERLANDS
ROMANIA
GREECE
PORTUGAL
ISRAEL
SWITZERLAND
AUSTRIA
SOUTH
KOREA
RUSSIA
BELGIUM
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY
DAILY TIME SPENT USING A GAMES CONSOLE
APR
2022

79
01:04
01:17
01:07
00:50
00:34
01:28
01:32
01:13
00:50
00:32
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY
DAILY TIME SPENT USING A GAMES CONSOLE
APR
2022

80
24.3%
24.0%
23.7%
21.7%
20.3%
20.1%
19.3%
19.1%
18.7%
16.3%
16.3%
16.2%
16.0%
16.0%
15.0%
14.7%
14.0%
13.4%
13.3%
13.3%
12.3%
12.3%
12.0%
11.4%
11.3%
11.3%
11.2%
11.1%
11.0%
10.9%
10.7%
10.7%
10.7%
10.5%
10.0%
8.7%
8.1%
7.8%
7.7%
7.6%
7.1%
6.4%
5.6%
5.2%
4.5%
4.0%
1.7%
1.7%
U.K.
U.S.A.
IRELAND
CANADA
CHINA
ITALY
VIETNAM
SPAIN
TURKEY
AUSTRALIA
DENMARK
MEXICO
SINGAPORE
SWEDEN
WORLDWIDE
NETHERLANDS
HONG
KONG
FRANCE
INDIA
ISRAEL
SWITZERLAND
TAIWAN
BELGIUM
U.A.E.
AUSTRIA
GERMANY
GREECE
SOUTH
KOREA
POLAND
NEW
ZEALAND
COLOMBIA
MALAYSIA
NIGERIA
BRAZIL
ROMANIA
ARGENTINA
INDONESIA
PORTUGAL
PHILIPPINES
EGYPT
SAUDI
ARABIA
SOUTH
AFRICA
THAILAND
RUSSIA
JAPAN
KENYA
GHANA
MOROCCO
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF SMART HOME DEVICE
SMART HOME DEVICE OWNERSHIP
APR
2022

81
10.2%
18.0% 17.7%
14.3%
12.3%
11.1%
17.7%
17.0%
15.7% 15.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF SMART HOME DEVICE
SMART HOME DEVICE OWNERSHIP
APR
2022

82
66.3%
66.1%
59.0%
58.1%
57.9%
56.1%
56.0%
55.6%
55.3%
54.6%
52.7%
51.9%
51.2%
50.9%
50.2%
49.8%
49.1%
48.7%
48.4%
48.0%
47.6%
47.6%
46.6%
45.9%
45.7%
45.3%
45.2%
44.6%
42.7%
40.3%
39.6%
37.4%
37.0%
37.0%
36.4%
35.6%
34.9%
34.8%
34.6%
33.1%
32.7%
32.4%
29.9%
26.3%
25.8%
24.4%
22.5%
18.3%
MALAYSIA
TAIWAN
SWITZERLAND
SINGAPORE
HONG
KONG
AUSTRIA
AUSTRALIA
NEW
ZEALAND
CHINA
THAILAND
SOUTH
KOREA
VIETNAM
BELGIUM
NETHERLANDS
ITALY
ARGENTINA
INDIA
BRAZIL
COLOMBIA
MEXICO
GERMANY
SPAIN
WORLDWIDE
SWEDEN
JAPAN
GREECE
PHILIPPINES
PORTUGAL
ROMANIA
FRANCE
INDONESIA
TURKEY
ISRAEL
U.A.E.
NIGERIA
RUSSIA
IRELAND
U.S.A.
CANADA
U.K.
SOUTH
AFRICA
KENYA
SAUDI
ARABIA
GHANA
POLAND
DENMARK
EGYPT
MOROCCO
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S
SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH
USE OF QR CODES
APR
2022

83
47.1% 47.7% 46.9%
42.6%
40.8%
46.2% 46.8%
49.7%
47.6%
45.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S
SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH
USE OF QR CODES
APR
2022

84
52.1%
48.8%
47.2%
46.4%
45.5%
44.8%
44.1%
44.1%
42.8%
41.3%
41.1%
40.8%
40.4%
39.9%
39.9%
39.8%
38.4%
37.8%
37.4%
37.1%
35.7%
35.2%
34.6%
33.9%
33.7%
32.2%
31.4%
30.7%
29.4%
29.2%
29.1%
28.9%
28.7%
27.8%
26.7%
25.5%
25.3%
25.3%
24.9%
21.4%
21.4%
21.2%
20.8%
20.8%
13.6%
11.8%
10.7%
8.1%
SOUTH
AFRICA
SWEDEN
CANADA
HONG
KONG
BRAZIL
NEW
ZEALAND
MALAYSIA
NETHERLANDS
AUSTRIA
AUSTRALIA
U.K.
SINGAPORE
BELGIUM
DENMARK
NIGERIA
IRELAND
U.S.A.
POLAND
GERMANY
TURKEY
SPAIN
ISRAEL
TAIWAN
SWITZERLAND
ITALY
FRANCE
THAILAND
SOUTH
KOREA
INDIA
MEXICO
PHILIPPINES
WORLDWIDE
ARGENTINA
INDONESIA
VIETNAM
KENYA
GREECE
SAUDI
ARABIA
U.A.E.
COLOMBIA
PORTUGAL
CHINA
JAPAN
ROMANIA
RUSSIA
GHANA
EGYPT
MOROCCO
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH
USE OF ONLINE FINANCIAL SERVICES
APR
2022

85
22.8%
28.2%
29.6%
30.8%
33.3%
23.6%
29.1%
31.7%
34.4%
38.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH
USE OF ONLINE FINANCIAL SERVICES
APR
2022

86
23.8%
22.7%
20.4%
20.3%
19.5%
18.5%
17.9%
17.4%
16.0%
14.2%
14.1%
13.8%
13.7%
13.7%
13.5%
13.4%
13.3%
13.1%
12.9%
12.4%
12.0%
12.0%
11.3%
11.0%
10.7%
10.7%
10.4%
10.1%
9.8%
9.7%
9.2%
8.8%
8.6%
8.5%
8.3%
8.2%
8.1%
7.9%
6.0%
5.9%
5.7%
5.5%
5.2%
4.9%
4.6%
2.1%
2.0%
1.4%
TURKEY
PHILIPPINES
ARGENTINA
THAILAND
SOUTH
AFRICA
NIGERIA
SINGAPORE
INDONESIA
BRAZIL
U.S.A.
VIETNAM
SWITZERLAND
INDIA
MALAYSIA
SOUTH
KOREA
PORTUGAL
NETHERLANDS
IRELAND
U.A.E.
AUSTRIA
CANADA
KENYA
AUSTRALIA
HONG
KONG
WORLDWIDE
GREECE
COLOMBIA
MEXICO
GERMANY
SPAIN
U.K.
TAIWAN
SWEDEN
POLAND
BELGIUM
ROMANIA
NEW
ZEALAND
DENMARK
FRANCE
ISRAEL
ITALY
EGYPT
CHINA
JAPAN
SAUDI
ARABIA
RUSSIA
GHANA
MOROCCO
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCY
OWNERSHIP OF CRYPTOCURRENCY
APR
2022

87
7.3%
10.4%
8.7%
6.6%
4.6%
13.9%
15.5%
13.0%
9.9%
6.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF CRYPTOCURRENCY
OWNERSHIP OF CRYPTOCURRENCY
APR
2022

88
40.3%
38.0%
37.2%
36.2%
34.4%
34.1%
32.2%
32.1%
31.6%
30.9%
28.3%
28.1%
27.1%
26.7%
25.9%
25.9%
25.2%
24.9%
24.3%
24.0%
23.4%
23.4%
23.2%
22.9%
22.7%
22.0%
21.5%
21.5%
21.0%
20.4%
20.3%
20.1%
20.0%
19.9%
19.9%
18.9%
18.8%
18.7%
17.4%
17.0%
15.8%
15.7%
15.3%
14.3%
13.5%
12.5%
11.8%
10.4%
COLOMBIA
MEXICO
KENYA
NIGERIA
SOUTH
AFRICA
BRAZIL
PHILIPPINES
TURKEY
ARGENTINA
INDIA
U.A.E.
POLAND
PORTUGAL
CHINA
WORLDWIDE
VIETNAM
SAUDI
ARABIA
MALAYSIA
GERMANY
GREECE
AUSTRIA
IRELAND
U.K.
ROMANIA
U.S.A.
NEW
ZEALAND
CANADA
TAIWAN
GHANA
EGYPT
SINGAPORE
AUSTRALIA
SWITZERLAND
DENMARK
ISRAEL
BELGIUM
SPAIN
INDONESIA
NETHERLANDS
SWEDEN
HONG
KONG
SOUTH
KOREA
THAILAND
FRANCE
MOROCCO
ITALY
RUSSIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK
CHECKING HEALTH SYMPTOMS ONLINE
APR
2022

89
28.3%
29.7% 29.0%
26.6% 25.9%
22.8%
24.5% 24.6% 23.7%
21.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK
CHECKING HEALTH SYMPTOMS ONLINE
APR
2022

90
52.4%
50.8%
48.4%
46.4%
42.7%
42.7%
42.7%
42.5%
41.4%
41.3%
41.3%
40.8%
40.4%
40.4%
40.3%
39.9%
38.1%
38.0%
37.9%
37.7%
37.2%
36.5%
36.3%
36.1%
35.9%
35.9%
35.0%
34.9%
34.8%
34.1%
33.9%
33.9%
33.2%
31.8%
31.5%
31.2%
31.0%
29.3%
28.2%
27.3%
27.1%
26.5%
25.3%
25.3%
25.1%
22.6%
19.5%
17.2%
SPAIN
BRAZIL
PORTUGAL
GREECE
CANADA
IRELAND
SOUTH
AFRICA
FRANCE
POLAND
BELGIUM
U.S.A.
ARGENTINA
GERMANY
SINGAPORE
MEXICO
U.K.
AUSTRALIA
AUSTRIA
SWITZERLAND
SOUTH
KOREA
COLOMBIA
INDIA
MALAYSIA
KENYA
DENMARK
NETHERLANDS
PHILIPPINES
ISRAEL
NEW
ZEALAND
INDONESIA
HONG
KONG
ITALY
WORLDWIDE
VIETNAM
TAIWAN
EGYPT
SWEDEN
U.A.E.
ROMANIA
RUSSIA
TURKEY
THAILAND
JAPAN
SAUDI
ARABIA
CHINA
NIGERIA
MOROCCO
GHANA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
APR
2022

91
35.5%
32.5% 31.9%
37.1%
41.0%
30.4% 29.9%
31.6%
34.4%
39.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
APR
2022

92
42.2%
40.7%
38.9%
34.5%
33.0%
32.4%
31.6%
30.0%
29.4%
27.7%
27.2%
26.9%
25.8%
25.7%
25.7%
25.4%
25.4%
25.2%
25.0%
24.5%
24.1%
24.1%
23.8%
23.7%
23.4%
23.3%
22.9%
22.1%
21.8%
21.3%
20.9%
20.7%
20.7%
20.6%
19.9%
19.9%
19.7%
19.6%
19.5%
19.2%
19.0%
17.8%
17.4%
16.4%
16.4%
15.8%
13.4%
10.2%
INDIA
NIGERIA
INDONESIA
U.A.E.
VIETNAM
MALAYSIA
SAUDI
ARABIA
TURKEY
SINGAPORE
WORLDWIDE
SWITZERLAND
CHINA
HONG
KONG
THAILAND
U.S.A.
COLOMBIA
EGYPT
U.K.
PHILIPPINES
CANADA
DENMARK
SOUTH
AFRICA
IRELAND
AUSTRALIA
NEW
ZEALAND
GERMANY
SWEDEN
PORTUGAL
AUSTRIA
POLAND
KENYA
BELGIUM
MEXICO
NETHERLANDS
FRANCE
SPAIN
GHANA
TAIWAN
GREECE
RUSSIA
ITALY
ARGENTINA
BRAZIL
ROMANIA
SOUTH
KOREA
MOROCCO
ISRAEL
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES
USE OF VIRTUAL PRIVATE NETWORKS
APR
2022

93
24.5%
26.2%
23.1%
18.7%
15.0%
36.2%
33.7%
31.0%
27.3%
22.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES
USE OF VIRTUAL PRIVATE NETWORKS
APR
2022

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PARTNER CONTENT

96
95.1%
OVERALL
77.3%
DAILY
94.7%
OVERALL
90.6%
OVERALL
72.8%
DAILY
86.8%
OVERALL
70.0%
DAILY
86.5%
OVERALL
55.5%
DAILY
84.6%
OVERALL
60.7%
DAILY
83.4%
OVERALL
60.4%
DAILY
82.7%
OVERALL
63.2%
DAILY
75.8%
OVERALL
53.9%
DAILY
PHONE CALLS
EMAIL
OFFICE SOFTWARE (E.G. GOOGLE DOCS, MICROSOFT OFFICE)
MESSENGER SERVICES CHAT APPS (E.G. WHATSAPP, SKYPE)
VIDEO CALLS
SMS TEXT MESSAGES
COLLABORATION TOOLS (E.G. MICROSOFT TEAMS, SLACK)
SOCIAL MEDIA
PROJECT TASK MANAGEMENT TOOLS (E.G. TRELLO, JIRA)
76.7%
DAILY
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES FOR “DAILY” IDENTIFY
THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST ONCE PER DAY DURING THEIR PROFESSIONAL ACTIVITIES; FIGURES FOR “OVERALL” IDENTIFY THE PERCENTAGE OF SURVEY
RESPONDENTS WHO USE THE CHANNEL AT LEAST SOME OF THE TIME DURING THEIR PROFESSIONAL ACTIVITIES.
GLOBAL OVERVIEW
PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO USE EACH TOOL OR MEDIUM FOR WORK-RELATED COMMUNICATION
COMMUNICATIONS CHANNELS USED FOR WORK
APR
2022

97
95.2%
OVERALL
95.6%
OVERALL
95.1%
OVERALL
93.3%
OVERALL 89.3%
OVERALL
93.5%
OVERALL
96.9%
OVERALL
95.7%
OVERALL 92.1%
OVERALL 89.3%
OVERALL
75.6%
DAILY
77.3%
DAILY
75.6%
DAILY 71.8%
DAILY
70.4%
DAILY
72.7%
DAILY
79.9%
DAILY
79.8%
DAILY 74.4%
DAILY
72.7%
DAILY
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
USE OF EMAIL FOR WORK COMMS
PERCENTAGE OF WORKING PROFESSIONALS WHO USE EMAIL FOR WORK-RELATED COMMUNICATION
APR
2022

98
92.2%
OVERALL 88.9%
OVERALL
87.3%
OVERALL
78.7%
OVERALL
67.2%
OVERALL
92.9%
OVERALL
92.9%
OVERALL 88.8%
OVERALL
78.7%
OVERALL
69.9%
OVERALL
74.3%
DAILY
72.2%
DAILY 69.4%
DAILY
59.8%
DAILY
50.6%
DAILY
75.4%
DAILY
77.1%
DAILY 73.2%
DAILY
60.4%
DAILY 54.7%
DAILY
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF WORKING PROFESSIONALS WHO USE MESSENGER SERVICES AND CHAT APPS FOR WORK-RELATED COMMUNICATION
USE OF MESSENGER APPS FOR WORK COMMS
APR
2022

99
88.8%
OVERALL 85.7%
OVERALL 82.7%
OVERALL
73.3%
OVERALL
55.4%
OVERALL
90.4%
OVERALL
89.6%
OVERALL 85.7%
OVERALL
73.7%
OVERALL
60.0%
OVERALL
69.2%
DAILY
68.1%
DAILY 63.2%
DAILY
52.8%
DAILY
35.1%
DAILY
70.0%
DAILY
69.6%
DAILY
67.3%
DAILY
52.7%
DAILY
41.2%
DAILY
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF WORKING PROFESSIONALS WHO USE SOCIAL MEDIA PLATFORMS FOR WORK-RELATED COMMUNICATION
USE OF SOCIAL MEDIA FOR WORK COMMS
APR
2022

100
45.5%
42.2%
41.3%
41.2%
40.9%
40.5%
40.4%
38.9%
37.8%
37.0%
36.1%
35.7%
35.4%
34.3%
34.2%
29.2%
CONFERENCES, TRADE SHOWS, AND EVENTS
RECOMMENDATIONS FROM EXPERTS IN MY NETWORK
RECOMMENDATIONS FROM COLLEAGUES AND FRIENDS
RECOMMENDATIONS FROM INDUSTRY ANALYSTS
PROVIDER CALLS, DEMOS, AND TRIALS
PROVIDER WEBSITES
SEARCH ENGINES
VIDEO SITES
SOCIAL MEDIA
USER REVIEWS
ONLINE NEWSPAPERS AND MAGAZINES
ONLINE ADS
TV ADS
BLOGS
PRINTED NEWSPAPERS AND MAGAZINES
RADIO ADS
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES REPRESENT THE
PERCENTAGE OF RESPONDENTS INVOLVED IN COMPANY PURCHASE DECISIONS WHO SAY THAT THEY DISCOVER NEW BRANDS, PRODUCTS, AND SERVICES FOR WORK VIA EACH CHANNEL.
GLOBAL OVERVIEW
PERCENTAGE OF DECISION MAKERS AGED 16 TO 64 WHO SAY THAT THEY DISCOVER NEW PRODUCTS AND SERVICES FOR WORK VIA EACH CHANNEL
WORK-RELATED BRAND DISCOVERY
APR
2022

101
91.2%
90.0%
89.9%
89.1%
88.4%
88.3%
87.4%
83.7%
79.6%
78.8%
76.2%
74.6%
74.3%
73.2%
71.8%
64.4%
RECOMMENDATIONS FROM EXPERTS IN MY NETWORK
RECOMMENDATIONS FROM INDUSTRY ANALYSTS
USER REVIEWS
RECOMMENDATIONS FROM COLLEAGUES AND FRIENDS
PROVIDER CALLS, DEMOS, AND TRIALS
PROVIDER WEBSITES
CONFERENCES, TRADE SHOWS, AND EVENTS
SEARCH ENGINES
VIDEO SITES
SOCIAL MEDIA
ONLINE NEWSPAPERS AND MAGAZINES
ONLINE ADS
PRINTED NEWSPAPERS AND MAGAZINES
BLOGS
TV ADS
RADIO ADS
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES REPRESENT THE
PERCENTAGE OF RESPONDENTS INVOLVED IN COMPANY PURCHASE DECISIONS WHO SAY THAT EACH CHANNEL IS EITHER “QUITE INFLUENTIAL” OR “VERY INFLUENTIAL” WHEN CONSIDERING NEW
PRODUCTS OR SERVICES FOR THEIR ORGANISATION.
GLOBAL OVERVIEW
PERCENTAGE OF DECISION MAKERS AGED 16 TO 64 WHO SAY THAT EACH CHANNEL INFLUENCES THEIR WORK-RELATED PURCHASE DECISIONS
INFLUENTIAL CHANNELS FOR WORK RESEARCH
APR
2022

102
67.9%
61.4%
53.6%
48.9%
36.9%
34.5%
25.3%
17.7%
17.7%
14.6%
13.9%
13.1%
12.8%
11.6%
8.1%
7.6%
3.0%
0.9%
0.6%
4.6%
YOUTUBE
FACEBOOK
INSTAGRAM
WHATSAPP
LINKEDIN
TWITTER
FB MESSENGER
PINTEREST
SKYPE
HELO
TIKTOK
LIKEE
SNAPCHAT
REDDIT
WECHAT
DISCORD
BYTE
LINE
XING
OTHER
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA
FOR CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. FIGURES REPRESENT THE PERCENTAGE OF RESPONDENTS WHO SAY THAT SOCIAL MEDIA IS EITHER “QUITE INFLUENTIAL” OR “VERY
INFLUENTIAL” WHEN CONSIDERING NEW PRODUCTS OR SERVICES FOR THEIR ORGANISATION, AND WHO USE EACH SOCIAL MEDIA PLATFORM TO RESEARCH PURCHASE DECISIONS RELATED TO THEIR WORK.
GLOBAL OVERVIEW
USE OF SOCIAL PLATFORMS FOR WORK RESEARCH BY DECISION MAKERS AGED 16 TO 64 WHO SAY SOCIAL MEDIA INFLUENCES PURCHASE DECISIONS
SOCIAL PLATFORMS USED FOR WORK RESEARCH
APR
2022

103
45.5%
40.3%
35.0%
34.1%
31.2%
30.5%
25.0%
19.7%
16.2%
16.0%
16.0%
15.9%
15.4%
15.1%
14.6%
14.5%
14.4%
10.8%
CHINA
INDONESIA
WORLDWIDE
INDIA
BRAZIL
MALAYSIA
MEXICO
JAPAN
RUSSIA
SPAIN
USA
SINGAPORE
GERMANY
UK
FRANCE
AUSTRALIA
ITALY
CANADA
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
GLOBAL OVERVIEW
PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO LIKE TO USE SOCIAL MEDIA TO CONTACT POTENTIAL VENDORS AND SUPPLIERS
USE OF SOCIAL MEDIA TO CONTACT SUPPLIERS
APR
2022

104
52.0%
46.1%
40.7%
35.6%
33.4%
28.5%
20.8%
19.8%
9.8%
8.9%
8.8%
8.8%
8.3%
6.3%
5.7%
5.7%
1.7%
1.2%
0.7%
FACEBOOK
WHATSAPP
INSTAGRAM
YOUTUBE
LINKEDIN
TWITTER
FB MESSENGER
SKYPE
PINTEREST
TIKTOK
HELO
LIKEE
SNAPCHAT
REDDIT
DISCORD
WECHAT
BYTE
LINE
XING
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA
FOR CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. VALUES REPRESENT THE PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THAT THEIR COMPANY USES EACH
SOCIAL MEDIA PLATFORM.
GLOBAL OVERVIEW
PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THEIR COMPANY USES EACH PLATFORM FOR WORK-RELATED ACTIVITIES
SOCIAL MEDIA PLATFORM USE BY COMPANIES
APR
2022

105
23.6%
18.9%
17.6%
13.8%
13.7%
12.0%
8.2%
5.9%
3.7%
3.1%
2.9%
2.9%
2.6%
2.2%
2.1%
1.8%
0.6%
0.3%
0.2%
FACEBOOK
INSTAGRAM
WHATSAPP
LINKEDIN
YOUTUBE
TWITTER
FB MESSENGER
SKYPE
PINTEREST
TIKTOK
HELO
LIKEE
SNAPCHAT
REDDIT
DISCORD
WECHAT
BYTE
LINE
XING
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA FOR
CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. VALUES REPRESENT THE PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THAT THEIR TEAM OR COMPANY USES
EACH PLATFORM TO SHARE MARKETING MESSAGES.
GLOBAL OVERVIEW
PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THEIR COMPANY USES EACH PLATFORM FOR MARKETING ACTIVITIES
SOCIAL MEDIA PLATFORMS USED FOR MARKETING
APR
2022

106
16.8%
13.8%
13.7%
9.4%
7.2%
6.6%
5.8%
4.0%
2.6%
2.5%
2.2%
2.1%
2.1%
1.4%
1.4%
1.3%
0.4%
0.2%
0.1%
FACEBOOK
INSTAGRAM
WHATSAPP
YOUTUBE
LINKEDIN
TWITTER
FB MESSENGER
SKYPE
TIKTOK
PINTEREST
HELO
LIKEE
SNAPCHAT
DISCORD
REDDIT
WECHAT
BYTE
LINE
XING
SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA FOR
CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. VALUES REPRESENT THE PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THAT THEIR TEAM OR COMPANY USES
EACH PLATFORM TO SELL.
GLOBAL OVERVIEW
PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THEIR COMPANY USES EACH PLATFORM FOR SALES-RELATED ACTIVITIES
SOCIAL MEDIA PLATFORMS USED FOR SALES
APR
2022

Digital 2022 April Global Statshot Report (Apr 2022) v01

Digital 2022 April Global Statshot Report (Apr 2022) v01

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