Complete Business plan of a Financial Service company called LeNDger Mate created by Team Ingenious of Ashoka 1, MBA 2nd Semester, EIILM Kolkata.

1. 1
-By Team
INGENIOUS
GL- Parichita Das
Souradeep Saha
Abhishek Das
Adrika Pramanick
Akanksha Singh
Nayandeep Roy
Paulami Mukherjee
Shagufta Rahat
Souvik Sarkar
Of
LeNDger Mate
Business Plan
ASHOKA-1
(2020-2022)
EIILM,
KOLKATA

2. SUMMARY of overall
business idea
2
 “Give a man a fish and he will eat for a day.
Give a woman microcredit and she, her
husband, her children and her extended
family will eat for a life time.” Our company
aims at empowering women as well to
sustain a respectful lives.
 LeNDger Mate a lending company, granting
loans for short period with varying interest
rates and different repayment terms with the
view of helping needy people.
 Loan will be hassle free and it will be an
easy loan process for the people.

3. 3
INSPIRATION OF THE
PLAN
“Microcredit is a tool to unleash energy for
building entrepreneurship among the poor
people”- Mohammad Yunus, Noble laureate,
2006.
In 1983 Yunus founded the ‘Grameen Bank’ in
Bangladesh to avert the acute poverty.
Stabilishing the country with the aim of rolling
money to the people of every strata.
A no-frill account , that can be opened and maintained
with a zero balance, levies zero or nominal charges and
does away with the unnecessary services or frills.
Financial Inclusion that primarily aims to include everybody
in the society by giving them basic financial services without
looking at a person's income or savings.

4. Detailing of the company
4
NAME of COMPANY: LeNDger MATE
LOCATION of SERVICE: Kolkata
GEOGRAPHICAL Spread of TARGET
Market : Urban, Sub-urban & Rural. In first
financial year only Kolkata area customers
are targeted.
LIABILITIES: Liquidity risk, time lag,
unpredictable risks.
TARGETED MARKET: Small start ups,
home makers, fresh graduates.

5. PRODUCT MIX
5
Here, our product is to be considered
as the credit service that we are
offering.
CREDIT
SERVICE
Pandemic
Capital or
COVID-19
Loan
Homemaker
to
Entrepreneur
loan
Deposit
Scheme
Adaptability
Loan

6. sss
TARGET MARKET
6
 Fresh graduates/High school diploma holders having
entrepreneurial knack.
 Women & homemakers wanting to be independent or
to provide extra income to the family .
 Retired private sector employees without substantial
saving or retirement plans.
 Paid-consultation to small business firms.

7. ANALYSIS of TARGET MARKET
7
Medium sized lending company,
part of a larger Rs. 48 Trillion
market.
In a year to target 320
customers.
In 5 years, to dominate 40%
of the targeted demographics.
Aim to target, a sizeable portion
of the workforce.

8. 8
• Online advertisements
• Pamphlets distributions
• Newspaper advertisements
• Billboard advertisements
• Door to door campaign
PROMOTION
• Online advertisement
• Pamphlets distributions
• Newspaper advertisements
• Billboard advertisement
• Door to door campaign for
rural areas
8

9. COMPETITIVE
MARKET
1. Magma Fincorp Limited
2. Dawn Credit Capital Pvt. Ltd
3. Mahavir Finance Ltd.
4. Utkarsh Microfinance Ltd.
9
 Loans irrespective of income
level with varying interest rate .
 Hassle free loan processing.
 Providing free domain expert
advice .
 Customer Relationship
management.
Competitor
Strategies to be followed
“The Act of
Competing”

10. TECHNOLOGIES to RELY
UPON
10
 Block chain Technology
 Cyber Security
 Artificial Intelligence
 Cloud
 Automation Technology
System

11. MANAGEMENT
SUMMARY
11
Managing
Director
[MBA]
Operational
Department
[MBA]
Marketing &
Technology Team
[Expert of that
field]
Legal Advising
Team
[Law expertise]
Process Team
(domain work)
[Fresh graduates]
Finance
Department
[Finance
expertise]
1 member
3 members
3 members
2 members
5 members
2 members

12. BRAND
POSITIONING
12
 Easy hassle free starting capital
 Provision of Domain expert advice
 Very low processing charge
 Relaxation in payment deadline to
business having high future scope
RISKY
IDEAL
POSITIONIG
WHAT
CUSTOMER
WANTS
WHAT YOU
HAVE TO
OFFER
WHAT COMPETITORS ARE
OFFERING

13. V
SWOT ANALYSIS
• Clear, Streamlined objectives.
• Adequate staffing, no outsourcing and
domain experts as advisors.
• Dedicated, honest upper management. Also
establishing untapped target market.
• diversifying in different sub domains.
• One-stop , familiar alternative to of funding.
• We will reach our BEP within 1st financial year
• Lack of initial public commitment
towards a new company.
• NPA will occur
• Receiving Government funding and
increasing market size.
• Increasing unemployment
• Pre conceived notion of citizens in
supposedly reliable Government Loan
schemes.
• Highly competitive & subsidized loan
rate of MNC banks & other financial
institutions.
• Red Tape of Licensing and bureaucracy
Strength:- Weakness:-
Opportunity:- Threats:-
13

14. Starting Capital = Rs. 1,80,00,000
by 9 partners
COST ANALYSIS
FOR 1ST FINANCIAL YEAR
320
customers
220
borrowers
100
Depositors
(Raised fund of Rs.
3,00,00,000)
 Consultancy revenue :
Rs. (5000 * 240) = Rs. 12,00,000
 Funds Rupees
Lendable funds 1,80,00,000
3,00,00,000
+ 12,00,000
Rs.4,92,00,000
Dept. Total
members
Partners
involved
Salary per
head
Total
salary
Managing 1 1 - -
Director
Operational 2 1 15,000 1,80,000
Department
Marketing & 3 2 12,000 1,44,000
Technology
Department
Legal 2 1 12,000 1,44,000
Advisor
Process 5 3 12,000 2,88,000
Department
Finance 3 1 15,000 3,60,000
Department
Rs. 11,16,000
 Salary Break Ups
14

15. COST
COMPONENTS
Fixed costs :-
Total variable costs 9,46,000
Salaries 11,16,000
Insurance 6,000 * 12 = 72,000
Particulars Amount
Promotion 5,000 * 12 = 60,000
Rent 15,000 * 12 = 1,80,000
Depreciation 1,000 * 12 = 12,000
Legal expense 50,000
Total Fixed costs 34,40,000
Electricity 96,000
Technology related expenses 70,000
Sales commission 1,00,000
Particulars Amount
Domain expertise training costs 1,20,000
Miscellaneous expenses 60,000
Provision for doubtful debts 5,00,000
Variable costs :-
Interest to depositors 3,00,00,000*6.5%
=19,50,000

16. 16
BREAK EVEN ANALYSIS
The break-even point (BEP) in business—and specifically cost accounting—is
the point at which total cost and total revenue are equal, i.e. "even".
Interest 43,86,000
- Variable cost 9,46,000
Contribution 34,40,000
- Fixed costs 34,40,000
No profit/ No loss 0
 P.V ratio = Contribution * 100
Interest
= 34,40,000 * 100 = 78.43%
43,86,000
 Particulars Rupees
 Break Even Points = Fixed costs
P.V. Ratio
= 34,40,000 * 100
78.43
= 43,86,000 (approx)
Contributions = interest earned * P.V. ratio
100
= 43,86,000 * 78.43
100
= 34,40,000
Profit = Contributions – Fixed costs
= 34,40,000 – 34,40,000 = 0
 Proof
Based on assumptions
Interest earned in = 4,87,33,333*9%
the first year = Rs. 43,86,000
As the total interest earned in 1st year is equal to total cost, so we will reach our
BEP in exact 1 year of time

17. SOURCE of CAPITAL
17
Funding upto 1crore
Funding upto Rs 2 lacs
to 1 crore
Funding upto Rs 1 crore 01
[For contingency]

18. 18