The document outlines a proposal for The Second Life Program, which would create an activity-based destination resort for seniors aged 60-80 in Malaysia. It discusses the need for such facilities given Malaysia's aging population. The resort would offer a range of amenities and activities aimed at self-actualization, wellness, and happiness for residents. The proposal covers the business idea, value proposition, target market, marketing plan, financial projections, management considerations, and risks. The overall aim is to provide seniors with an enriched second life away from stress and boredom.

1. THE SECOND LIFE PROGRAM

2. Shady Khorshed

3. Outline of Presentation
1. Business Idea
2. Value Proposition
3. ERRC & Strategy Grid
4. Marketing Plan
5. Financial Plan
6. Operations, Legal, Risk
Management
7. Summary

4. Malaysia Population is Aging
The trend clearly shows a need for the nation
to prepare in advance, especially in providing
adequate facilities, infrastructure and
healthcare for senior citizens.
(Source: Department of Statistics Malaysia)
Number 60+
2.8m
9%
of total population
Number 60+
3.4m
10%of total population
Number 60+
5.8m
15%of total population
2015
2020
2035

5. The Second Life
Program
Our Concept
To create a safe and social activity-based
destination resort with a full range of amenities
and facilities for golden ager.
Our Philosophy
When looking for fun activities for seniors, there's
no need to reinvent the wheel. An activity doesn't
have to be labeled "for seniors" to be enjoyable.
Thinking about the things you love most or that
you've always dreamed of doing will give you a
good starting point in finding the best activities
for your lifestyle.
Our Objective
Self-actualization, Positive Wellness, Happy
Residents

6. The Second Life Program

7. Amenities and Facilities

8. Target Market
Target market between 60 to 80 years old
Source: Department of
Statistics Malaysia
The perfect equation
We take care your parents so you can take care of others

9. 2. Value Proposition
REJUVENATION
SAFE
RECREATION
CARE
REST

10. 3. Competitive Strategy Matrix
SECOND LIFE PROGRAM

11. 3. ERRC
ELIMINATE RAISE
1. Public perception of older
people and aging
2. Public stigma on parents
living separately
1. Quality of life
2. Public awareness
3. Family relationship
REDUCE CREATE
1. Reducing stress on
parenting the parent
2. Social isolation
3. Long term healthcare cost
4. Vanquishing boredom
1. Investment hype
2. A global appeal to attract
foreign investment
3. Inter-industry collaboration
4. Job

12. 4. Marketing Plan
12
 Trusted Brand Name And Business Partner
 Aggressive Marketing – Strategic marketing to
lead generation online
 Brand Recognition – Industry Excellence ISO
Certification For Quality of Services.
Secure Exclusivity – Clubs and associations
 Establish Lobbying Team – Contacts &
Exclusive Advantage
Service Differentiation
 We are not typical old folks home, we want to
realize their dream and continue passionate
about life.
 To experience the best time of their life
Operational Efficiency
 Automated Processes e.g. Health Remote
Monitoring System, service excellence.
Custom landing page
Customized bloq
Profiles on Social
Media
Custom video
Newsletter
Article Marketing
Program
Our website

13. 5. Financial Plans
10 20 30
80 100
150 150 150
200
250
1 1 1
2 2
3 3 3
4
5
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Full package customers Center(s)
Customers and Centers Projections
The expansion of centers will be realized through a franchise strategy
0.9 1.7 2.6
6.9
8.6
12.9 12.9 12.9
17.2
21.5
2.2 2.5 2.8
5.8 6.4
9.6 9.6 9.6
12.8
16.0
-149.8%
-35.5%
-1.0%
24.8% 34.5% 34.1% 34.1% 34.1% 34.5% 34.3%
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Revenue Cost EBITDA %
Revenue and Cost Projection
The business will be recovered in 3 years time
RM million

14. Breakeven Analysis
The breakeven point for customer is 150, which will be reached by year 6 (2021)
5. Financial Plans (con't)
-400,000
-200,000
0
200,000
400,000
600,000
800,000
1,000,000
10 20 30 80 100 150 150 150 200 250
Revenue Cost EBITDA Linear (EBITDA)
(1.4) (2.0) (2.0) (1.8)
0.7
3.1
6.8
10.4
14.1
19.1
(10.0)
-
10.0
20.0
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Cash Flow Projection and Funding Gap
Funding required is RM1.3m for 1st 3 years
RM million

15. 6. Management,
Operations & Legal
A Board consists of professionals to oversee and provide direction
to the management of the organization
Operation Readiness:
• Hire and train staff to serve in front line
• Experienced managers
• Other key positions to consider:
• Concierge, Van driver, Security
• Cleaners, Gardeners, Kitchen helpers
• Maintenance team, plumber, electricians
• Nurses and on-call doctors
• Back Office management include HR, IT, Finance, etc
Legal considerations:
• Public Liability, Accidental Coverage
• Unsatisfactory Customers
• Provision of Care
• Licensing or medical engagement of the nurses
• Residents and Customers rights

16. 6. Risk Management,
Insurance & Regulations
Risk Management:
• Security is a major concern and a big selling point!
• Gated and guarded area to provide safe environment and a peace of
mind
• Medical emergency
• Strong HSE
• Disability friendly
Insurance:
• Personal Injury
• Public Liability
• Malpractice
• Comprehensive Health Insurance
Regulations:
• Federal or state regulation on old folks or nursing care home.
• Administrator to process paperwork and keep licenses.

17. 7. Summary
Everyone deserves a Second Life – a richer, more fulfilling life,
away from stress and idleness. Our innovative services give
our residents an experience so rich, no wonder they are
called GOLDIES!
OLDY DOESN’T HAVE TO BE MOODY

18. THANK YOU

19. Future Plan