My planning and research powerpoint for my client project

1. Planning & Research
Abbie Nicholls

2. Yorkshire Wildlife Trust
• The Yorkshire Wildlife Trust are campaigning to get a new environmental act to protect current wildlife
spaces and create more in North Yorkshire. I am going to create a leaflet to fit this brief.
• Some of the current protected areas are: Askham Bog, Moorlands Reserve, Strensall Common and
Sherburn Willows.
• I am going to visit these reserves to get wildlife photographs as well as interviewing volunteers and the
public who enjoy visiting the Yorkshire Wildlife Trust.
• “Yorkshire Wildlife Trust is a local charity working to create a Yorkshire rich in wildlife for everyone.”- from
the YWT website
• The charity was established in 1946.
• For more than 70 years, we have been saving wildlife and wild places, increasing people’s awareness and
understanding of the natural world, and deepening people’s relationship with it.
• We work on land and sea, from hidden valleys and coves to city streets. Wherever you are in Yorkshire,
our people, places and projects are never far away, improving life for wildlife and people together, within
communities of which we are a part.
• We believe Yorkshire should be rich in wildlife for the benefit of everyone with more wildlife, more wild
places and more people having a strong connection to nature.
• Yorkshire needs a recovery of wildlife on land and sea. We are achieving this by creating and protecting
wildlife-rich landscapes and seas through maintaining over 100 nature reserves, delivering projects and
defending wildlife when it comes under threat from development and harmful policies.

3. Research
• Yorkshire’s marine environment is hugely diverse. The coastline stretches 152km and our ‘territorial’ limit
extends 22.2km out to sea (12nm). Our sea and shoreline are home to wildlife of national and European
importance, including edible crabs and European lobster, minke whales and harbour porpoise and a
mosaic of different habitats such as chalk reefs, kelp forests, gravelly seabeds and rocky shores. Yorkshire’s
coast and sea also host thousands of seabirds each year who migrate long distances to breed and rear
their young.
• Yorkshire Wildlife Trust is a charity (and therefore not-for-profit) which means every penny raised is spent
on delivering our charitable work - nature conservation in Yorkshire. As a charity we are unable to make a
profit like a commercial business.
• We aim to create a society where nature matters - where people understand the value of nature and can
take action for it. To do this, we educate and inspire thousands of children, families and others every year,
reconnecting them with their local environment through our events and engagement programmes.
• There are 47 Wildlife Trusts across the whole of the UK, the Isle of Man and Alderney. With 825,000
members The Wildlife Trusts are the largest UK voluntary organisation dedicated to conserving the whole
range of the UK's habitats and species.
• Yorkshire Wildlife Trust, along with each of the other 46 Wildlife Trusts, is an independent, autonomous
charity with its own Trustees. We are a member of the Royal Society of Wildlife Trusts (RSWT) which
operates as an umbrella organisation for all 47 Wildlife Trusts and helps coordinate campaigns at a
national level.
• Yorkshire needs a recovery of wildlife on land and sea. We are achieving this by restoring, creating and
protecting wildlife-rich landscapes and seas, helping to safeguard the ecosystems that we depend on for
so much.
• https://www.ywt.org.uk/- website

4. Titles & Hash Tags
• Protect North Yorkshire
• Save North Yorkshire
• The Yorkshire Wildlife Trust Needs You!
• What does wildlife mean to you?
• Help save north yorkshire

5. Information
• Inside the leaflet, I would like to include quotes from volunteers at the trust as well as the
public who visit the reserves and ask them simple questions of what they think about the
YWT work and the new environment act.
• I will also include some quotes from me the photographer of the leaflet discussing what
wildlife means to me.
• I will include facts about the YWT for those who don’t know as well as advertising locations
to the public for them to visit.
• The leaflet will also feature information about the new act and why it is crucial that we
campaign for it and achieve it where we can protect current and more spaces.

6. Front Cover
YWT
LOGO TITLE
WILDLIFE PHOTOGRAPH
GRASS/ FLOWER BORDER
In the top left corner of
the front cover, I am going
to include an image of the
Yorkshire Wildlife Trust so
that the audience is aware
of the organization that
have created this leaflet
and what it is designed to
do.
In the centre of the page, I am going
to include a wildlife photograph that
I have taken and been edited well.
This sets the theme of the leaflet
and grabs the readers attention. It
also makes the leaflet stand out
amongst the other leaflets that will
be on the stand also. I want the
wildlife photograph to be a portrait
so that it looks eye catching.
EXTRA INFO
At the bottom of the front cover, I
would like to include a grass, flower or
leaf border because I think that it
makes the leaflet stand out more and
fits the theme perfectly. I incorporated
a grass border onto my FMP last year. I
would also incorporate the outlines of
animals such as hares and butterflies
in the background to act as doodles.
When researching about nature and
wildlife leaflets, this tends to be a
common technique.
At the top of the page, I am going to
have the title:
It is going to be in the colour yellow
so that it stands out and grabs your
attention. The title will also be used
as a hash tag throughout the leaflet
and on social media.
The background of the leaflet is going
to be a dark green. This fits the
theme of the leaflet being about
nature and wildlife as it is earth
toned. It will influence the yellow to
stand out more and appear brighter
as it is against a dark background.
I am going to include a couple of
sentences underneath the
photograph such as what the leaflet
is discussing sort of like a what's
inside? I could include a catchy
slogan or a hash tag that is
memorable for the reader so they
can look at the leaflet online and
share their own photographs.
My leaflet is going to be A5
size.
Possibly instead of a grass border I
will just have a lighter shade green
box with contact information such
as the website and phone number
of YWT and where to follow them
on social media.

7. Page 2
IMAGE 1
IMAGE 2
IMAGE 3
INTRO TO YWT
• LIST OF CURRENT
AREAS
• WHAT THE YWT DO
WHAT THE NEW
ACT IS
• WHAT IT WOULD
ACHIEVE
• HOW IT WOULD HELP
CURRENT SPACES
• WHERE IT WOULD
PROTECT
QUOTES FROM THE
TEAM
At the top of the page, I will have a
small paragraph of information
introducing the Yorkshire Wildlife Trust
and everything that they do such as lists
of the current areas that YWT is
protecting and how the YWT runs. This
will help readers who are unaware
about the YWT understand more about
the trust.
The second image will be a
landscape shot of a current
protected area or a wildlife portrait.
I want the photographs to be
framed in a border or perhaps
within a white border so that they
look like polaroid pictures.
In the empty space on the page,
there will be different nature
themed doodles to make the
leaflet more interesting. For
example, I could incorporate
flowers or butterflies. The
background will still be the same
dark green as on the front cover.
In the remaining space at the bottom of
the page, I will include quotes from
volunteers or visitors so that the reader
is aware of the impact of the new act
and how successful YWT has been so
far at protecting north Yorkshire.
At the top left of the page, I will
include a wildlife portrait to grab your
attention and stand out on the page.
I will frame the photograph so that it
stands out against the green
background as green will
incorporated into the photo
therefore the subject could get lost.
The second paragraph of information
will talk about what the new
environmental act actually is and
how it would benefit the
environment in north Yorkshire. It
would be a very persuasive piece of
writing so that the audience feels
influenced to want to help.
The final image will be a macro
photograph capturing the wild
flowers that are also getting
protected by the Yorkshire
Wildlife Trust. The colours will be
much brighter in this image.
The background of the page will be
dark green like across all pages. The
titles will be yellow as well as the
location, animal or flower
underneath each image. The body
text will be brown.

8. Page 3
WHAT DOES
WILDLIFE MEAN
TO ME?
IMAGE 1
IMAGE 2
INTERVIEWS &
QUOTES
In the top left of the page, I will
include one image that will be of
wildlife, landscape or macro
photography depending on what
works well with the page. The
photograph will be framed in the
same way as on other pages to make
them stand out and be structured on
the page.
The background will be dark green
like on all pages in the leaflet. In the
empty spaces, I will fill them with
doodles of different animals and
flowers so that the leaflet appears
more fun and not full of boring
information. It also suggests that
the leaflet is not just targeted at an
older audience.
At the bottom of the page, I would like
to feature an interview or a paragraph
with quotes from visitors or
volunteers. I will talk about what the
trust is doing for the protected areas
and how the new act would benefit
north Yorkshire. I would include quotes
from visitors and volunteers discussing
why they enjoy visiting/working for the
trust and why it is important the new
act in enforced. I think this is a good
persuasive technique because the
reader feels influenced to see the
positives and want change.
The subject of the client work is what
does wildlife mean to me? I want to
incorporate this theme into the leaflet
because I think it is important to
highlight what the trust is achieving
and how I have benefited from it. I
will write about how wildlife has
allowed me to practice my
photography and improve and
discover what I want to do in the
future and what I want to achieve. I
think this will work as some
persuasive writing because the reader
will feel inspired and perhaps want to
experiment with photography or
another aspect that makes them
happy. Furthermore this will allow
people to share what wildlife means
to them and share the message on
social media.
At the bottom of the page I will
include another image that is a
different theme to the photograph
that is also on the page. I do not want
to include as many pictures because I
want the main focus on the page to
be the writing and the interviews.

9. Page 4 & 5
IMAGE 1
IMAGE 2
LOCATION INFO
Across page 4 and 5, I want to focus on one specific location and write about how the trust has personally helped protect that
area. This means that the photographs included on this page will mainly be landscape with possibly some wildlife or macro
images. I wanted to include a double page spread so that the images are increased in size and fill the page so that the audience
can really see the photographs properly. It also allows me to interview some people closer to home and target one area. This will
result in more people visiting the location and making donations to the trust. This will benefit the trust because it will result in ore
visitors and donations as well as more promotion.

10. Back Cover
IMAGE 1
On the back cover I would like to
include just one image that
follows the same theme as the
photograph on the front cover
because I want the leaflet to feel
like a book. I will follow the same
techniques that I learned at the
photography workshop so that I
get the best photographs that I
possibly can. On top of the
photograph I will write some
information giving credit to the
photographer and the locations
shot at as well as all the Yorkshire
Wildlife Trusts’ information such
as the website and where to
follow them on social media as
well as how you can get involved.
Overall, I think that I have included
the right information in the leaflet to
persuade the public to petition for a
new act as well as providing the
correct information so that they can
decide for themselves if the trust is
using resources well etc. I think that I
have approached the brief for the
client appropriately to receive more
visitors and donations.

11. Fonts
For the title in my leaflet, I like the evolve sans font the
best because I think that it is bold and stands out
amongst the rest and fits the theme well. For the body
text I want to use the font modern sans light because it
does not grab your attention too much and is not too
bold. I also like the font highway gothic for the sub titles
such as in the interviews or the paragraph where I
discuss what wildlife means to me.

12. Colour Scheme
I am going to use the colour scheme of brown, green and yellow
because I think that these colours are all complimentary and fit the
colour scheme well. Green and brown are earth tones therefore they fit
the nature and wildlife theme for the leaflet. The yellow will stand out
against the dark backgrounds which means that it will appear brighter
and grab your attention. It will help the leaflet stand out amongst the
other leaflets.

13. Photography
• The photography that is going to feature throughout the leaflet will be wildlife themed. There are certain rules that I want to
follow to make sure my photographs come out the best quality as possible. I recently attended a photography workshop
where I learned how to improve my photography.
• The leaflet will not only feature wildlife photography. I will encompass landscape photography as well as macro photography.
The landscape shots will be used to promote different reserves to advertise them to the public. The macro shots will be used
to show case what else the trust is protecting such as wild flowers.
• When taking landscape shots, I will have a large depth of field so that the entire landscape is in focus. I will make the focal
point 1/3 of the way into the image as this helps frame the photograph. Finally, I will change the shutter speed to 1/60 as I
will be using my normal lens which is 18-55mm.
• When photographing the animal, I will always remember to keep the subject central or onto the rule of third so that the eye
is drawn naturally to the animal first. I will always move the focal point on the camera to surround the subjects eye as this
will influence the photograph to look like a wildlife portrait.
• Whilst I am taking wildlife photographs, I will use my other lens which is 70-200mm. This means that the shutter speed
needs to be changed to 1/200 so that the photograph looks more crisp and sharp. To increase or decrease the shutter speed
I will change the ISO to adapt.
• I will also decide what aperture I would like the photograph to be. Because it is a portrait shot, I want the depth of field to
be small so that the background is blurred and out of focus. This means that the aperture should be about f/8.
• I will always follow the Fibonacci sequence or the rule of thirds so that the composition of the photograph is successful.
• I would like to photograph foxes, hares, badgers and deer, however it all depends on how successful I am. The theme of the
campaign is north Yorkshire wildlife therefore I must capture wildlife that surrounds us otherwise there is not much point
featuring any pictures.
• When editing my photographs in Photoshop, I will always create a vignette so that the subject is more sharp. I will also
change the curves so that the highlights and shadows can be exposed or further deepened.
• Finally, I will always change the level of the colours in the image so that they stand out more and grab your attention.