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Uber Disruptive Innovation?
By: Aaron Hathorn
Uber History
● Uber was founded in 2009 by Garrett Camp and Travis Kalanick.
● Uber is company that let its employees(uber) drive their own car to make
money by transporting people.
Uber History
● In 2011, Uber launched the mobile app.
● Originally the app only allowed users to use a black luxury car with prices
higher than a taxi.
● In July 2012, Uber released UberX.
● UberX allowed anyone to drive their own car for Uber after a background
check and meeting Uber car requirements
Uber History
● In August 2014, Uber released UberPOOL.
● UberPool allowed customers to carpool if they was going in the same
direction. UberPOOL helped prices go down for the customers.
What Market did Uber Impact?
● Uber impacted the transportation market.
● Uber main competition is taxi drivers.
How has Uber Impacted its Market?
● Uber over time has made a cheaper alternative to taxis.
● The wait time has been reported to shorter than taxis.
● Uber has taken a lot of the market share.
Do I Think Uber was a Disruptive Technology?
● No, I don’t think Uber was a disruptive technology.
● I think is a great company, but they did not create a new product that will
eliminate taxis.
● I believe they made a better and easier to use business in the transportation
market.
The magnetic Stripe Card
Disruptive Technology
History of The Magnetic Stripe Card
● The magnetic stripe card was first invented by IBM engineer named Forrest
Parry.
● The magnetic stripe is made by melting magnetic tape on plastic. The
magnetic stripe holds important information within it.
● Svigals then redefined the magnetic stripe to be used for credit cards.
History of the Magnetic Stripe
● Svigals got the idea from airlines and banks.
● Airlines wanted a more easier and faster way for customers to purchase
tickets.
● Banks wanted a way for customers to be able to up to a machine and take
money out of their accounts.
What market Did the Magnetic Stripe Card
Impact?
● The magnetic stripe card impacted banking, checks, and currency.
● The magnetic stripe took a huge market share for money (currency).
● The magnetic almost wiped out the use of checks.
What market did the Magnetic Stripe Card
Impacted?
● Almost every retail store adopted card reader for the magnetic stripe card.
● The payment is faster and easier than checks.
Do I see the Magnetic Card Stripe as a Disruptive
Technology?
● Yes, I belive the magnetic card stripe as a disruptive technology.
● Almost everybody uses cards to purchase items.
● The only people today you see actually using checks to purchase goods are
elder people that was too stubborn to change up.
Do I Believe the Magnetic Stripe Card was
Successful?
● Yes, i believe the magnetic stripe card was successful.
● Like i previous stated earlier, almost every store today have card readers.
● You don't usually see a person writing checks in today’s era.
Did the Magnetic stripe Card lead to more disruptive
Technology
● Yes, the card helped significantly in online store purchases.

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Disruptive innovation

  • 2. Uber History ● Uber was founded in 2009 by Garrett Camp and Travis Kalanick. ● Uber is company that let its employees(uber) drive their own car to make money by transporting people.
  • 3. Uber History ● In 2011, Uber launched the mobile app. ● Originally the app only allowed users to use a black luxury car with prices higher than a taxi. ● In July 2012, Uber released UberX. ● UberX allowed anyone to drive their own car for Uber after a background check and meeting Uber car requirements
  • 4. Uber History ● In August 2014, Uber released UberPOOL. ● UberPool allowed customers to carpool if they was going in the same direction. UberPOOL helped prices go down for the customers.
  • 5. What Market did Uber Impact? ● Uber impacted the transportation market. ● Uber main competition is taxi drivers.
  • 6. How has Uber Impacted its Market? ● Uber over time has made a cheaper alternative to taxis. ● The wait time has been reported to shorter than taxis. ● Uber has taken a lot of the market share.
  • 7. Do I Think Uber was a Disruptive Technology? ● No, I don’t think Uber was a disruptive technology. ● I think is a great company, but they did not create a new product that will eliminate taxis. ● I believe they made a better and easier to use business in the transportation market.
  • 8. The magnetic Stripe Card Disruptive Technology
  • 9. History of The Magnetic Stripe Card ● The magnetic stripe card was first invented by IBM engineer named Forrest Parry. ● The magnetic stripe is made by melting magnetic tape on plastic. The magnetic stripe holds important information within it. ● Svigals then redefined the magnetic stripe to be used for credit cards.
  • 10. History of the Magnetic Stripe ● Svigals got the idea from airlines and banks. ● Airlines wanted a more easier and faster way for customers to purchase tickets. ● Banks wanted a way for customers to be able to up to a machine and take money out of their accounts.
  • 11. What market Did the Magnetic Stripe Card Impact? ● The magnetic stripe card impacted banking, checks, and currency. ● The magnetic stripe took a huge market share for money (currency). ● The magnetic almost wiped out the use of checks.
  • 12. What market did the Magnetic Stripe Card Impacted? ● Almost every retail store adopted card reader for the magnetic stripe card. ● The payment is faster and easier than checks.
  • 13. Do I see the Magnetic Card Stripe as a Disruptive Technology? ● Yes, I belive the magnetic card stripe as a disruptive technology. ● Almost everybody uses cards to purchase items. ● The only people today you see actually using checks to purchase goods are elder people that was too stubborn to change up.
  • 14. Do I Believe the Magnetic Stripe Card was Successful? ● Yes, i believe the magnetic stripe card was successful. ● Like i previous stated earlier, almost every store today have card readers. ● You don't usually see a person writing checks in today’s era.
  • 15. Did the Magnetic stripe Card lead to more disruptive Technology ● Yes, the card helped significantly in online store purchases.