This document discusses lessons for effective communication and marketing. It recommends focusing on psychology over technology, building real relationships through partnerships and learning, and ensuring your product or service is also your marketing. Specific tips include using referral sources, social media, social proof from early likes and shares, branded gifts, consistent messaging timed to triggers, and telling authentic stories that elicit the right emotions. The goal is to solve problems in a unique way and spread your message through social currency and making it public.

1. You are Awesome: Get People
Talking About it
Indy Private Practice

2. Lessons from a Psych Unit

3. Lessons from a Psych Unit

4. The Power of Effective Communication!
Three Lessons
1. Communication can change lives
2. How to communicate
3. I realize that we were being held back from maximizing
value.

5. Three ways I FAILED and what I learned
● Psychology NOT Technology!
● Real Relationships Matter!
○ Partnerships
○ Learning
● Your product is your marketing!

6. ● Psychology Today
● Website
● Word of Mouth
Referral Sources

7. ● Jonah Berger
● Robert Cialdini
Evidence based

8. Practical Value
Solve a problem better than
anyone else (10X)
Research
or
New Technology

9. Social Currency
Will sharing this make me look
good?
Is it cutting edge?
Is it exclusive?
“A partner in creation is a
partner in distribution”

10. Make it Public
Social Proof
● Get likes, shares, and
comments right away
● Swag (but don’t over
brand)
○ Magnets
○ Arm Bands
● Gifts

11. Stories
The Right Emotions
https://www.tetraprimeconsulting.co
m/inspiring-action-through-authentic-
story/

12. Get the Timing
Right
Triggers
Drop the Mic (Peak/end effect)
Consistency
http://bit.ly/RainforestMindsFB
Group
Plus Google Trends

13. Matt Chouinard
Audrey Snider
Aaron Garner
https://www.tetraprimeconsulting.com/
https://www.facebook.com/tetraprimec
onsulting/