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Generating the most leads ever for your fitness business at #filex2014

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The most consistent message from fitness business owners in the past year has been ‘we don’t have enough leads.’ Examining consumer trends, Justin reveals why you don’t have the leads you used to – and shows you how to get them again. Learn how to convert vaguely interested people into red-hot prospects and take away a plan for designing a marketing piece that talks directly to the decision-making part of the brain

Published in: Business, Health & Medicine
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Generating the most leads ever for your fitness business at #filex2014

  1. 1. How do you make 2014 your best year EVER for leads?
  2. 2. 2
  3. 3. What is this #Enhance thing?
  4. 4. Today, we’ll cover: • The importance the brain plays in the buying decision • Some strategies that will influence the buying decision • Some marketing concepts
  5. 5. The Old Brain
  6. 6. Your OLD brain decides. It is the actual trigger of decision.
  7. 7. 1. Your message must be 100% focused on the prospect 2. Keep away from neutral statements 3. Keep away from jargon and complicated concepts 4. Powerful starts and finishes to our messages 5. Add anticipation for the Dopamine Effect 6. An emotional event will increase recall Your Old Brain Responds to ONLY 6 Stimuli
  8. 8. You can demonstrate the gains of your product for your prospects through: • A member’s story • A demonstration: 60-100% • Data: 20% • Vision: 10-40% Plus it will help if . . .
  9. 9. One more time . . . 1. Your headline 2. Once the old brain judges, hard to get back 3. Videos of clients sharing their painful stories & your solution 4. When you use stories, show the connection 5. Before pictures on the left hand side and after pictures on the right hand side 6. 70% of effort on tangible proof
  10. 10. 17
  11. 11. One more time . . . 1. Your headline 2. Once the old brain judges, hard to get back 3. Videos of clients sharing their painful stories & your solution 4. When you use stories, show the connection 5. Before pictures on the left hand side and after pictures on the right hand side 6. 70% of effort on tangible proof
  12. 12. 19
  13. 13. Brainfluence Strategies
  14. 14. Brainfluence Women Please consider: 1. Lessening the impact of life management’s hurdles 2. Images must show women engaged with other women OR a single open and caring women making eye contact 3. Let her know why the membership makes sense to her family & herself
  15. 15. Brainfluence Pictures
  16. 16. Brainfluence Copywriting Please consider: 1. Lots of ‘you’s’ 2. Real numbers not %’s 3. ‘FREE’ on purchasing not sampling 4. ‘NEW’ to add attraction 5. Adjectives to create emotion 6. Testimonials: name, face & descriptor/story 7. Z or design
  17. 17. Brainfluence Printing Please consider: 1. Heavier stock 2. Texture, embossing & die cuts 3. Clear crisp & hi-res images 4. Simple font
  18. 18. Marketing Concepts
  19. 19. Get Out Of The Club Please consider: 1. Community walking groups 2. Fit Street 3. Visit companies 4. Group training for businesses 5. Community seminars 6. A ‘complete’ charity program 7. At home program first 8. Help your business partners and they will help you. 9. Are flyers really dead?
  20. 20. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: jt@activemgmt.com.au or +612 9484 5501 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles
  21. 21. Check out www.ActiveMgmt.com.au to become an Active Management Member for the latest marketing material.

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