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Ducorp Academy Information Booklet (Atlas Stage)

This information booklet describes the structure of the XTM Academy, its core values and the methodologies used in its practical-first approach. XTM doesn't have an HR Department but an academy. It doesn't believe in putting people in departmental boxes.

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Ducorp Academy Information Booklet (Atlas Stage)

  2. 2. A T L A S S T A G E | J U N E 2 0 1 9 INFORMATION BOOKLET
  4. 4. We created an academy, not an HR department. We don’t put people in departmental boxes. We have no box. Our team is coached and guided in the process of developing self-esteem and self-awareness. We encourage practicality and the development of personal brands. A T L A S S T A G E | J U N E 2 0 1 9
  5. 5. 01 | INTRODUCTION We believe that living the truth and expressing that truth is what leads to happiness. Having the best people happily performing at their best creates a robust business and culture. We seek people who know themselves and whose beliefs (why they do what they do) align with ours. People who communicate and per- form in a manner add value to the lives of others. It is not a matter of having latent skills but expressing your talent to be of service. Our academy process is what enables us to have a team whose energy is focused in the right direction, hence reducing time wastage and politicking. Time is our most valuable asset, and it is best spent on being happy and prosperous. X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9 0 5
  6. 6. 02 | THE XTM STRATEGY We spend a significant amount of time supporting our staff’s work, helping them to become better at understanding themselves and at what they do. We use a three-pronged approach to do this: (i) Practicality: Regular sessions trying to understand who you are, what you are good at and give you tasks to support our collective efforts. We watch how you react to the workload, whether you take initiatives and point out regularly what we think to help you. (ii) Coaching: We have regular coaching sessions where you can share what you’re working on, your problems and solutions found, and where you can learn from others in this process. (iii) Truth Telling: You participate in reality video clips where footage is released online and lives forever on the Internet. This gets you to become aware of what you do and say as it has a direct impact on your reputation. You avoid lies as you can be found out at any time. 0 6X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  7. 7. Every Friday we have a roundup with people that want to share their experiences in building businesses. See the other side of being a professional and building businesses. Get tips for your own path. THE HUDDLE
  8. 8. 03 | OUR PRINCIPLES 1) Self-awareness. Taking a macro view of the world we live in today and understanding your strengths, and what you love to do. (2) Self-esteem. Not caring about what people think of you allows you not to give control of your life to others. It also builds confidence in your actions. If you work for someone else, you have made a choice to relinquish control of that part of your life to them. Understand this trade-off and own it. If you are not happy with who controls that part of your life, do something about it. If you are adding value and being you, then you can never be wrong. Those people who coalesce around you will be real, and those who don’t should be of no concern to you. (3) Don’t judge others. When your actions are based on adding value to others, your view of the world is shaped by positivity and not judgment. (4) Accountability. Be accountable for your actions. When you know that everything that happens to you is of your own doing, there can be no place for anger or retributions. 0 8X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  9. 9. 03 | OUR PRINCIPLES. cnt’d (5) Take losses the same way as you take wins. Accept that losses and gains are part of life and that you learn by doing. What doesn’t kill you makes you stronger. Being willing to micro-fail every day is vital to keep learning. (6) Doing. The market exists and is ruthless. You must be practical because we live in a world where real problems must be solved. Acting, testing, learning, and moving is the only way to get what you want. A business must be primarily focused on making money out of helping others, not capital raising. (7) Patience. Understand that patience leads to legacy and success. Brand building and business are not a sprint. It is a marathon. We take time to discover, learn, build, test, and then eventually get results. This takes time and hard work. There are no shortcuts. (8) The Game. At the end of the day, business is a game. You should love the moves, the process to succeed. When you find out that you are playing a game, things change. Play your cards and do not be influenced by the opinion of others. Your strategy is inspired by your self-awareness. 0 9X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  10. 10. 03 | OUR PRINCIPLES. cnt’d (9) Work hard. Once you find your lane, use your time efficiently to focus on what you love doing. Be practical at the same time as you need to live and earn money. What you do between jobs is what matters. What you do at your job keeps you focused on your goal. (10) Compete with yourself, not others. This gives you a sense of perspective and always trying to beat your best score. It will keep you grounded once you reach your goals. You will not be driven by the accolades of others, but by your internal compass. (11) Share your content with others. We are social animals, and the next step of our evolution is hyper human connectivity. The internet is part of global consciousness. One hundred years from now, someone may learn about you through your posts and content. Without these, you won’t exist. (12) Your uniqueness is your unique value differentiator. Whether on a personal level or a business level, people relate to other people and not to technology. Your uniqueness needs to be shared from your own perspective; it is what creates brand and commercialization opportunities in the long run. 0 1 0X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  11. 11. 03 | OUR PRINCIPLES. cnt’d (13) People don’t work for leaders. Leaders work for people. Director, Manager, or CEOs are titles only. Your worth is directly proportional to the benefit you give to others. (14) Time is the only commodity that we all share equally. This is the playing field and how we use time determines wins and losses. Wasting or killing time is the biggest tragedy of all. (15) Be you and tell the truth. If you do what is natural, you won’t have to prepare for anything; you are immediately and instantaneously in execution mode. (16) Make your actions match your words. There is no use dreaming big, only to waste time in futile pursuits. Use your time effectively and work to continue to back your words. (17) Talk as if you are on the record at all times. Because you are. (18) Give with no expectations of return. Do not expect anything from others, period. If you give with no expectations, this means that you will not get back anything. Not gratitude, not money, not anything. Only then is it genuinely called giving. 0 1 1X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  12. 12. 04 | APPLICATION There is no application process to be part of the academy. Getting involved only depends on your ingenuity and persistence. That is the barrier to entry. 1 3X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  13. 13. “Being true to yourself > Being the best you can be > Helping others be the best they can be > Contributing to make the business thrive.”
  14. 14. 05 | DOCUMENTATION XTM uses an inside out approach: Being true to yourself > Being the best you can be > Helping others be the best they can be > Contributing to make the business thrive. The process of uncovering your truth is a practical one. Throughout the coaching period, team members are called to document their journey both through write-ups and videos shot in the form of a reality show. The documentation serves as a platform for you to express and showcase your truth. It is a record, which you can look back and track your journey. 1 5X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  15. 15. 06 | CORE BELIEFS The academy operates around three of the four core beliefs of Ducorp Group, spelled out as The Life Force Theory, the Storytelling Theory, and the Doers Theory. The Life Force Theory (so we grow) stipulates that everyone is on a timeline of what they will become. And time is a crucial factor in the transformation. All organisms grow from a central point, a seed that needs to be cultivated and tended to it regularly and consistently, till the time comes for harvest. The Storytelling Theory (so we share) stipulates that showing our humanity, exposes a glimpse of who we are and who we aspire to be. Stories based in truth create connections, foster relationships, and build communities. The Doers Theory (so we act) describes that to survive, you must be practical. Emotional intelligence must be balanced with concrete reality, we must not just think, we must do. At the end of the day, to make money, you need to be adding more value to others than you take in return. That requires action. 1 6X T M A C A D E M Y B O O K | A T L A S S T A G E | J U N E 2 0 1 9
  16. 16. A T L A S S T A G E | J U N E 2 0 1 9