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PHOTO FROM OUR COACHING SESSION.
THIS IS A WEEKLY ROUND-UP AND DISCUSSION
ABOUT OUR TEAM MEMBERS’ PROGRESS.

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INFORMATION
BOOKLET

TABLE
OF
CONTENTS
PG 4 INTRODUCTION
PG 5 THE XTM STRATEGY
PG 6 OUR PRINCIPLES
PG 10 APPLICATION
PG 11 DOCUMENTATION
PG 12 CORE BELIEFS
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We created an academy, not an HR department. We don’t put people in
departmental boxes. We have no box.
Our team is coached and guided in the process of developing self-esteem
and self-awareness. We encourage practicality and the development
of personal brands.
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01 | INTRODUCTION
We believe that living the truth and expressing that truth is what
leads to happiness. Having the best people happily performing at
their best creates a robust business and culture.
We seek people who know themselves and whose beliefs (why they
do what they do) align with ours. People who communicate and per-
form in a manner add value to the lives of others. It is not a matter of
having latent skills but expressing your talent to be of service.
Our academy process is what enables us to have a team whose
energy is focused in the right direction, hence reducing time wastage
and politicking. Time is our most valuable asset, and it is best spent
on being happy and prosperous.
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02 | THE XTM STRATEGY
We spend a significant amount of time supporting our staff’s work,
helping them to become better at understanding themselves and at
what they do. We use a three-pronged approach to do this:
(i) Practicality: Regular sessions trying to understand who you are,
what you are good at and give you tasks to support our collective
efforts. We watch how you react to the workload, whether you
take initiatives and point out regularly what we think to help you.
(ii) Coaching: We have regular coaching sessions where you can
share what you’re working on, your problems and solutions
found, and where you can learn from others in this process.
(iii) Truth Telling: You participate in reality video clips where footage
is released online and lives forever on the Internet. This gets
you to become aware of what you do and say as it has a direct
impact on your reputation. You avoid lies as you can be found
out at any time.
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Every Friday we have a roundup with people that want
to share their experiences in building businesses.
See the other side of being a professional
and building businesses. Get tips for your own path.
THE HUDDLE

03 | OUR PRINCIPLES
1) Self-awareness. Taking a macro view of the world we live
in today and understanding your strengths, and what you
love to do.
(2) Self-esteem. Not caring about what people think of you allows
you not to give control of your life to others. It also builds
confidence in your actions. If you work for someone else, you
have made a choice to relinquish control of that part of your
life to them. Understand this trade-off and own it. If you are not
happy with who controls that part of your life, do something
about it. If you are adding value and being you, then you can
never be wrong. Those people who coalesce around you will be
real, and those who don’t should be of no concern to you.
(3) Don’t judge others. When your actions are based on adding
value to others, your view of the world is shaped by positivity
and not judgment.
(4) Accountability. Be accountable for your actions. When you
know that everything that happens to you is of your own doing,
there can be no place for anger or retributions.
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03 | OUR PRINCIPLES. cnt’d
(5) Take losses the same way as you take wins. Accept that
losses and gains are part of life and that you learn by doing.
What doesn’t kill you makes you stronger. Being willing to
micro-fail every day is vital to keep learning.
(6) Doing. The market exists and is ruthless. You must be practical
because we live in a world where real problems must be
solved. Acting, testing, learning, and moving is the only way to
get what you want. A business must be primarily focused on
making money out of helping others, not capital raising.
(7) Patience. Understand that patience leads to legacy and
success. Brand building and business are not a sprint. It is a
marathon. We take time to discover, learn, build, test, and then
eventually get results. This takes time and hard work. There
are no shortcuts.
(8) The Game. At the end of the day, business is a game. You
should love the moves, the process to succeed. When you
find out that you are playing a game, things change. Play your
cards and do not be influenced by the opinion of others. Your
strategy is inspired by your self-awareness.
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03 | OUR PRINCIPLES. cnt’d
(9) Work hard. Once you find your lane, use your time efficiently to
focus on what you love doing. Be practical at the same time as
you need to live and earn money. What you do between jobs is
what matters. What you do at your job keeps you focused on
your goal.
(10) Compete with yourself, not others. This gives you a sense
of perspective and always trying to beat your best score. It
will keep you grounded once you reach your goals. You will
not be driven by the accolades of others, but by your internal
compass.
(11) Share your content with others. We are social animals, and the
next step of our evolution is hyper human connectivity. The
internet is part of global consciousness. One hundred years
from now, someone may learn about you through your posts
and content. Without these, you won’t exist.
(12) Your uniqueness is your unique value differentiator. Whether
on a personal level or a business level, people relate to other
people and not to technology. Your uniqueness needs to be
shared from your own perspective; it is what creates brand and
commercialization opportunities in the long run.
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03 | OUR PRINCIPLES. cnt’d
(13) People don’t work for leaders. Leaders work for people.
Director, Manager, or CEOs are titles only. Your worth is directly
proportional to the benefit you give to others.
(14) Time is the only commodity that we all share equally. This is
the playing field and how we use time determines wins and
losses. Wasting or killing time is the biggest tragedy of all.
(15) Be you and tell the truth. If you do what is natural, you won’t
have to prepare for anything; you are immediately and
instantaneously in execution mode.
(16) Make your actions match your words. There is no use
dreaming big, only to waste time in futile pursuits. Use your
time effectively and work to continue to back your words.
(17) Talk as if you are on the record at all times. Because you are.
(18) Give with no expectations of return. Do not expect anything
from others, period. If you give with no expectations, this
means that you will not get back anything. Not gratitude, not
money, not anything. Only then is it genuinely called giving.
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04 | APPLICATION
There is no application process to be part of the academy. Getting
involved only depends on your ingenuity and persistence. That is the
barrier to entry.
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“Being true to yourself >
Being the best you can be >
Helping others be the best
they can be > Contributing to
make the business thrive.”

05 | DOCUMENTATION
XTM uses an inside out approach:
Being true to yourself > Being the best you can be > Helping others
be the best they can be > Contributing to make the business thrive.
The process of uncovering your truth is a practical one. Throughout
the coaching period, team members are called to document their
journey both through write-ups and videos shot in the form of a
reality show.
The documentation serves as a platform for you to express and
showcase your truth. It is a record, which you can look back and
track your journey.
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06 | CORE BELIEFS
The academy operates around three of the four core beliefs of
Ducorp Group, spelled out as The Life Force Theory, the Storytelling
Theory, and the Doers Theory.
The Life Force Theory (so we grow) stipulates that everyone is on a
timeline of what they will become. And time is a crucial factor in the
transformation. All organisms grow from a central point, a seed that
needs to be cultivated and tended to it regularly and consistently, till
the time comes for harvest.
The Storytelling Theory (so we share) stipulates that showing our
humanity, exposes a glimpse of who we are and who we aspire to
be. Stories based in truth create connections, foster relationships,
and build communities.
The Doers Theory (so we act) describes that to survive, you must
be practical. Emotional intelligence must be balanced with concrete
reality, we must not just think, we must do.
At the end of the day, to make money, you need to be adding more
value to others than you take in return. That requires action.
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