made as an assignment for internship under Prof.Sameer Mathur,IIM lucknow

1. S
#AirArabia

2. COMPANY HISTORY
#Started in 2003 with two leased AIRBUS 320
jets.
#Sharjah-based airline.
#UAE’s third airline.
#Established a position in the regional LOW-
COST MARKET in a short span of time.

3. Adel Abdullah Ali,CEO,Air Arabia group
pointed out clearly in 2013 that the
company would always cater to the
low cost market.

4. Air Arabia targets the 85% of the potential
regional customers who cannot afford
normal flying charges.

5. It is the first and the largest
LCC (Low Cost carrier ) in
Middle-east and North Africa.

6. How was Air
Arabia different
from its
competitors?

7. Air Arabia utilized
cost-cutting practices
characteristic of other
LCC’s and thus
delivered lower fares
to consumers.

8. How did they become
so successful in a little
over a decade?

9. 1.Careful choice of the aircraft –AIRBUS 320
combined comfort and efficiency.
2.Larger cabin space and wide aisle.
3.Best legroom and a generous seat width.
4.Using a universal aircraft , training rates
were substantially lowered.

10. Air Arabia currently
owns 39 Airbus 320s
with a current order
of 44.
The Arab Spring
between 2010 and
2012 did not affect
the aircraft
requirement in the
middle east.

11. PIONEERING
TECHNOLOGY

12. INTRODUCTION OF SHARKLETS IN
2012.

13. FUEL HEDGING TO KEEP
PRICES CONSTANT

14. User-friendly online booking system
1.Reduces turn-around time , thus keeping planes in
the air.
2.Upto 90% off on baggage charges on pre-selection of
baggage allowances.
3.Select meal of own choice from Sky-cafe.
4.Select preferred seat and guarantee that it is saved
for you.

15. MISSION
#Great flying experience
#Affordable rates
#Good customer service

16. Why do
people prefer
Air Arabia?

17. Low fares
Frequent flights
Safety as the top agenda
Good reputation
Good customer service

18. More than a 100
destinations covered from
Sharjah.

19. Increase in passengers in
the last decade

20. SUMMARY

21. DISCLAIMER
Created by Arohi Prabhune,VNIT,Nagpur,as
a part of a marketing Management
internship under Prof. Sameer Mathur,IIM
Lucknow.