Developing pricing strategies and programs

1. ELEMENTS WE LOOK WHILE TRAVELLING
THROUGH AIR???

2. Great Flying Experience
Good Customer Service

3. Air Arabia

4. VISION
To revolutionize the region's air travel through its
innovative business approach: offering superb
value for money while maintaining a safe, reliable
operation.
MISSION
“To be one of the world’s leading budget airlines”
In terms of: • Profit Margin • Innovation •
Reputation • Operational Excellence

5. WHAT IS THE SECRET BEHIND
AIR ARABIAS SUCCESS???

6. 5 Major
Objectives
for Pricing
SURVIVAL
Product Quality
Leadership
Maximum Profit
Maximum
Market Share
Maximum Market
Skimming

8. QUESTIONS

9. Q1. Air Arabia is succeeded in profitably challenging
big established airlines companies in the Middle East
and North Africa. Why don't all others airlines apply
the same business model as Air Arabia?

10. Air Arabia has managed to establish its
position in low cost market whereas the
other companies are having the hybrid
model.

11. Great Flying Experience
Good Customer Service
3 Major Elements for Leading the Market…!

12. Q2. What challenges does Air Arabia face? Do you think that
the company will be able to maintain its leadership position
in the LCC market in the Middle East and North Africa? What
will happen if other airline apply the same business model as
Air Arabia?

13. Universal Aircraft model,
Less Training Expenditure.
Air Arabia Manages to be efficient by...!

14. Cost Control By Hedging Fuel Prices &
Adopting New Technology

15. More flights
More Destinations
Price Reductions

16. SOME MORE
FACILITIES
OFFERED BY AIR
ARABIA TO
CUSTOMERS
ARE….!

19. Introduction to Air Arabia.
Major elements behind Air Arabia's success.
Main reason behind the cost efficiency of Air Arabia.
Further Strategy and Future of the Company.

20. THANK
YOU…..!
!

21. Created by Parshva Tated, RCOEM, Nagpur, during a Marketing
Internship by Prof Sameer Mathur, IIM Lucknow.