Air Asia Case Study Management Information System

1. PRESENTATION BY :
ADITYA JHUNJHUNWALA, 17001
MIS, CASE STUDY : AIR-ASIA

2.  Air Asia centered on cost leadership and targets specific markets which are price sensitive customers.
 Air Asia offers the lowest possible fare amongst all airlines industry in order to win the competition in
current markets as well as new markets.
 The central objective of Air Asia is to achieve bigger cost advantages than the rivals by continuously
searching areas for cost reduction via Management Information System.
 AirAsia has fostered a dependency on Internet technology for its operational and strategic management, and
provides an online ticket booking services to traveller.

3.  Air Asia has implemented APS (Advanced Planning and Scheduling) system will able to further improve
Air Asia’s processes performance and also analysis the flying routes which optimal flying route is
imperative in deciding new destinations for Air Asia to serve in future.
 Air Asia has implemented the DMS (Database Managing System) in order to share the centralized date
amongst all functional areas to ensure daily operation is sufficient.
 Air Asia had implemented a full fledged ERP (Enterprise Resource Planning ) system which helps Air Asia
to collect data from various key business processes in production, finance and accounting, human resources,
sales and marketing, and storing the date in a single central date repository.
 Air Asia has implemented YMS (Yield Management System) to optimize prices and allocate capacity to
maximize expected Revenues via Route and Seat.
 Air Asia has implemented is CRS (Customer Reservation System) which helped to grow at a dramatic pace.
CRS is an integrated web-based reservation and inventory system whereby it includes call centre, internet,
airport departure control