A product line assessment for Airbus' products with reference to the A380, A340, and A320 and also looking the internal assessment and competitor point of view.

1. PRODUCT LINE
ASSESSMENT
G R O U P - 4 -

2. 1. RATIONALE
Serviceability ComplianceFlexibility

3. FLEXIBILITY
Airbus tends to exactly deliver all the specifications
a customer demands. for ex- Vistara Airlines - with
Business Class, Premium Economy and the
Economy class seats in all their A320 Fleet.
Airbus can Adjust on any and all customer demands.
Airbus delivers on or before time with extra quality,
comfort, and maintenance check with the 1200
regulated hours of flying under compliance.
Airbus also has a direct given contract with top of the
class Rolls Royce Trent 900 Engine which they give as a
mandatory option in their A380 Series.

4. SERVICEABILITY

5. SERVICEABILITY
The above illustration 1 and 2 present that with due high
servicing standards and regular maintenance services
provided in illustration 1 by Airbus to their customers have
fixed large amounts of expenditure just by employing
scheduled maintenance as seen in illustration 2.
1 2

6. COMPLIANCE
Airbus follows these set of rules where
they pass a design and develop their
products from the following steps:
AIRBUS KNOWLEDGE DATABASE
Then run them through the AIRLINE
FEEDBACK (ICAO International Civil
Aviation Org) & take Airbus Expertise.
Set Alerts and final.
Take AIRLINE DECISION.

7. 2. FINANCIAL IMPLICATIONS
CORE FAILURESUPPORT
A380 & A320
These jets are
mentioned
because they
have substantial
low failure risk
and higher
market demand.
A340
This jet is listed
here as it got took
over by the A320
as a more better
mid-size jet and
thus the A340 had
pivoted as a cargo
jet.
A330 and A350
These jets are
mentioned here
as they're on the
verge of zero
production as
A320 & A340 have
taken their role
as midsize jets
and cargo jets.

8. 3. PRODUCT GAP
The below-listed points are the areas where Airbus's competitor
Boeing has identified and exploited to make their mark.
Extra Capacity: Where Airbus was being flexible on the seating
arrangements, Boeing perfected in their higher capacity of cargo as
well as passenger space.
Pilot Advantage: It was made believe when Boeing started making
best cockpits and attached a plane behind it which was a greater
advantage for the pilots to work at longer ranges and durations,
whereas Airbus had extraordinary jets with mere joystick operated
pilot stations.

9. Wing Engineering: Boeing reengineered their wings and flaps in a
way which reduced fuel intake capacity by 12.32% in a way that the
jet glides in the air while reducing engine payload. This means to
higher efficiency and lower maintenance cost (But only for cargo
jets).
Regional Mid-sized Market Holding: Boeing being a USA based
company has acquired the internal market (Domestic Flights) for mid-
sized capacity jets to be mandatorily flown in the USA unless pre set
contracts by the Airline Company.
3. PRODUCT GAP

10. THANK YOU