Indigo airline SWOT analysis, Business model , success strategy .

2.  FOUNDER : RAHUL BHATIA AND RAKESH GANGWAL
 FOUNDED : 8 AUGUST 2004
 HEADQUATERS :GURUGAON,HARYANA,INDIA
 COMMENCED OPERATIONS : 4 AUGUST 2006
 PARENT COMPANY : INTERGLOBE AVIATION LIMITED
 MARKET SHARE : 55.4 AS OF JULY 2023
 OPERATIONS : 1900 DAILY FLIGHTS,108 DESTINATIONS
 FIRST ROUTE :DEHLI – IMPHAL VIA GUWAHATI
 PRIMARY HUB : INDIRA GANTHI INTERNATIONAL AIRPORT
IATA CODE : 6E
INTRODUCTION

4. CORPORATECULTURE
VISION
To be India’s largest and fastest growing airline through 3 things
Affordable fares , On the performance and Hassle free travel experience.
MISSION
 Right from indigo‘s start , it has been our mission to connect the vast and diverse India ,
supporting social cohesion ,mobility and economic progress.
 Our purpose is “Giving wings to the nation , by connecting people and aspirations”.
VALUES
The values of the Inter globe groups are integrity ,customer orientation and future
Mind ness.

5. FLEET SIZE COMPARISON MARKET SHARE

6. FUTURISTIC APPROACH
 Being a low-cost carrier, indigo offers only economy class seating.
 Although offers indigo offers cheapest price and is a low cost airline but it made a
conscious effort to be india‘s largest airline india.
 It conveyed people that low cost does not mean low standards.

7. SALE AND LEASE BACK
 2005 INDIGO, gave bulk order 100 airbus A3 20 aircraft to
air bus.
 In those days due to frequent aircraft accidents airbus had
lost the Indian aviation market.
 Airbus wanted to desperately re-enter the Indian market
and indigo understood this very well.
 So indigo placed a bulk order of 100 aircraft with airbus with
huge discount in return .
 So indigo reduced major cost in aviation business by half.
 Sale and lease back model provides good working capital .

8. HUB AND SPOKE MODEL
One method is to create the regional hubs and the other method is
more decentralized as it makes use of the focus cities to
implement point-to-point service.
There are disadvantages of this model as well. Any operational
hassle such as bad weather can lead to delays in the whole system.
Further, the capacity of the airports to handle all the activities of
the hub might be constrained.
 This is one of the major limitations and the airlines prefer to
choose their hubs after due considerations of the airport capacity.
 There are no direct flights. Indigo airlines, focused on
operational efficiency, has used this model to prevent loss of time.

9.  Similar type of aircraft (a-320's) and seating arrangements. This
means easy maintenance and saves them hugely on spare parts.
Also it means enhanced flexibility in terms of routing planes.
 Bulk orders means it has the bargaining chip.
 No stop over for the crew. They return back to their home city
the same day hence saving on the costs.
 On time is such a wonderful thing! Their flights always take off on
time and land on time!
 Quick turnaround. I have heard the crew is able to get a plane
ready for departure in less than 20-30 minutes.
 No frills - no premiere class, no free meals. INTRODUCTION

10. THANKYOU FOR FLYING WITH US !