Flipkart launched a new campaign called "Milega Umeed Se Zyaada" to change consumer behavior and encourage consumers to purchase desired products. The campaign highlights family dynamics where a son gifts his father a larger TV to provide a better experience. Flipkart aims to create an emotional connection and show consumers they can afford more with their budget. This advertisement helped Flipkart reduce advertising costs by $24 million and increase revenue 50% in the month it launched.

1. Principles and
models of
persuasion AAKASH
SAROHA
20DM002

2. FLIPKART
2

3. 3

4. 4
INTRODUCTIO
NFlipkart had rolled out its new campaign ‘Milega Umeed Se Zyaada’ for
large appliances. The campaign aims to bring out a change in consumer
behavior and urge them not to hold back their desires.
The campaign highlights insights and dynamics between family
members such as a son gifting a 43 inch TV instead of a 32 inch for his
father with the central focus being able to offer an experience. The
company aims to create a connection with consumers through this
campaign which brings forward possibilities for consumers to buy
products with their budget.
This particular advertisement helped Flipkart to cut off their
advertisement costs from 170crs to 120 crs and also bought more
revenue in the month of march when the campaign was launched.The
revenue was 1.5 times more than the revenue before

5. 6 PRINCIPLES OF PERSUASION BY CIALDINI
5

6. 6

7. 7

8. 8

9. 9
ETHOS
CONVINCING SOMEONE OF THE
CHARACTER

10. PATHOS
A QUALITY THAT CAUSES A PERSON’S
EMOTIONS
10

11. LOGOS
CONVINCING OF CLAIM
11

12. THANKS
! Any questions?
12