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AWS Fallbeispiele zur digitalen
Transformation
cpacific@amazon.de
Digital transformation means reinvention of core offerings &
processes or invention of new ones through digital
technologies
Changing customer
relationship or experience
Improve internal processes
Create an entirely new
value proposition
AWS
can support
your digital
transformation
AWS is a proven Digital platform AWS 3 layers approach
Digital vision
Digital platform
Execution
Cloud unleashes the innovation…lets you be more agile, get
more ideas from all organization and lower cost of failure
Digital
vision
Digital
platform
Execution
Plan
Digital
vision
Digital
platform
Execution
Plan
Business
Plan
Technical
Plan
Implementation
Plan
• Executive engagement plan/ EBC
• Innovation Days/ Lean Enterprise
• Partnership plan (Retail, Kindle, Mobile, Mktplace)
• Joint PR & Marketing strategy plan
• Architecture/ platform support (SAs)
• Relevant ISVs
• Prototyping/ POC
• Cloud Adoption Framework
• Engage (G)SIs
• DevOps support
Digital
vision
Digital
platform
Execution
Plan
Cultural &
Organisational
change
Architecture
and
solutions
Devops
• Lean Enterprise
• Innovation at Amazon
• AMZN HR practices workshop
• Digital architecture
• Verticals specialism
• Digital building blocks: IOT, Mobile, Analytics
• Training
• Proserv DevOps
• Corporate Developer program
• DT Prototype team
Digital
vision
Digital
platform
Execution
Plan
Cultural &
Organisational
change
Architecture
and
solutions
Devops
• Culture
• Corporate Governance
• Organizational Alignment
• Finance
• GRC
• Procurement
• Micro services
• Data Lakes
• Containers
• Zero integration
• Teams
• Tools
• Training
f(innovation) = (org * arch)
(mechanisms * culture)
Primarily…
DIGITAL PLATFORM
THINKING
What’s Coming?
Technology is deconstructing industries
100% of LOB apps
to be mobile by
2017
90% of the world’s
data created in last
2 years
80% of new
cloud workloads
data intensive
75B of devices
connected to
internet by 2020
Digital Business Models
Welcome to the
PLATFORM AGE
GRAVITY
How well the platform
attracts participants, both
producers and consumers
FLOW
How well the platform
fosters exchange and co-
creation of value
CONNECTION
How easily others can plug into the
platform to share and transact
Magnet
Creates pull that attracts
both producers and
consumers (critical mass)
Matchmaker
Fosters the flow of value (data as
business model) by enabling
connections between producers
and consumers.
Toolbox
Creates connection by making it
easy for participants to plug into
the platform.
GRAVITY FLOWCONNECTION
Magnet
Matchmaker
Toolbox
MyJohnDeere
platform
Intelligent farming
HealthSuite
Digital platform
Connected Care
The
Drawing
Board
Integration
AgilityCustomer
Experience
Operational
Excellence
Evolution of Services Orientation
1990s and earlier 2000s 2010s
Pre-SOA (monolithic)
Tight coupling
Microservices
Decoupled
Traditonal SOA
Loose coupling
‘Loosely Coupled Systems’
The looser they are coupled,
the bigger they scale,
the more fault tolerant they get,
the less dependencies,
the faster you innovate.
Online Customer Advisor For
Nordstrom
It’s all about
Innovation as a service
Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace
Innovation As a Service
Omni - Everything
Innovation as a Service
Transform the client - server Model
Agility – Integration
Event Based Computing
Contextual Data
Final Recommendations
a. Take control. Lead the disruption.
b. Deploy technology to break
constraints.
c. Lose out on efficiency and go for
effective disruption.
d. Don’t be terrified, the odds are
better than you think!
Digital
vision
Digital
platform
Execution
Plan
Cultural &
Organisational
change
Architecture
and
solutions
Devops
• Culture
• Corporate Governance
• Organizational Alignment
• Finance
• GRC
• Procurement
• Micro services
• Data Lakes
• Containers
• Zero integration
• Teams
• Tools
• Training
cpacific@amazon.de

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AWS Fallbeispiele zur Digitalen Transformation - AWS Cloud Web Day für Mittelstand und Großunternehmen