BDMA congres workshop about Marketing Automation with cases of Telenet, Rode Kruis etc. More info: www.artoos.be More info about the platform: www.mooose.be

1. Live cases
Marketing Automation
alive

2. IMAGINE
EEN
COMMUNICATIEPRODUCTIEHUIS
DAT MEER IS DAN
EEN DRUKKERIJ
Hans Smellinckx
Director Marcom Factory

3. The sustainable
Communication Production
House
Integrated publishing production solutions provider for
offline and online marketing & corporate communication.

4. DISTRIBUTED
MARKETING
DTP & DESIGN
MOBILE
MESSAGING
& APPS
PICK & PACK
PRINT
E-MAIL
& DIRECT MAIL
DIGITAL
SIGNAGE
INTEGRATION
EVENT
WEBSITES
SOCIAL
INTEGRATION

6. MANAGER DASHBOARD SHOP MEDIA CONNECT
Agencies
& Partners
Shop
owner/franchiser
Sales
& Marketing Team
OUTPUT
 Pick & Pack
 Print – Collatoral
 E-mail Message
 Mobile Message
 Social media message
 Narrow casting
 Beacon content
 Website
 Blog
 …
Marketing Automationwww.mooose.be

7. spiderweb

8. Live cases
Marketing Automation
alive

9. What is
Marketing Automation

12. Tools

13. A strategy to improve processes,
increase efficiency (ROI), reduce
your total cost of ownership and of
course… earn some money!

14. Urban legends

15. E-mail mkt

16. Digital mkt

18. B2C?

19. One (lady)

20. people

26. DATABASE
VARIATIONS
REPORTING
BRAND RISK
BIG
LOW
HIGH
LOW
SMALL
MEDIUM
LOW
MEDIUM
BIGGER
HIGH
MEDIUM
HIGH
DIRECT DEPENDANT INDEPENDANT

34. 1.Stakeholders
2.Business case
3.Think beyond digital
4.Challenge platforms
5.Start today to be ready tomorrow!

35. www.artoos.be
www.mooose.be