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BoostOptix Case Study - Strongview
1.
WEBSITE: www.strongview.com ABOUT: StrongViewprovidesEmail &Cross-Channelmarketing solutionstocompaniesof allsizesinindustries rangingfromretailto nannancetoentertainmentto technology. StrongviewanditsSalesStrategyManager,ChrisLesperancemanageall oftheircustomerrelationshipsandopportunitiesthroughSales- force.com.Withmorethan20salesrepsworkingin4timezones,man- agingaconsistentandprocessdrivensalesinitiativehasbecomea dauntingtask.“Becausemostcommunicationinourcompanyhap- pensoveremail,Ipreviouslycouldn’trelyondatapointsinSales- forcebecauseveryfewemailswerebeinglogged. PriortoBoostOptix,Strongviewreliedonthirdpartypluginstolog emailsasactivitiesintoSalesforce.com.Dataintegrity,reporting,and consistencyprovedproblematicastheteamandcompanygrew.Man- agingthousandsofleadsandcontactsisalwaysachallenge,andmost automationtoolsonthemarketcanonlyaddresspartoftheproblem. Strongviewwaslookingforasustainable,end-to-endsolution. AsanearlyadopterofBoostOptix,Chrisfounditsuniquefeatureset helped llthegaps.75%ofStrongview'ssalesrelyonemailcommunica- tions,andthesalesteamhasbenetedfromthe"handsfree"approach toemaillogging"WhenIrststartedhereIwastedtoomanyhours discoveringifandwhyemailswerebeingloggedtoSFDC;oursales repsweredoingthesamebecauseSalesManagementcreatesactivi- tyreportstoreportonemailbehavior.Inadditiontosavingtimein auautomationofLeads,thefactthatBoostOptixrunsintheback- groundreallyacceleratedsalesrepefficiency".Inboundandout- boundemailcommunicationisnowautomaticallyattachedtoLeads/- ContactsandOpenOpportunitiessavinghisteammorethan100+hours ofdataentryamonth. Workowautomationhasalsohelpedincreaseproductivityforhisteam. Leadstatusautomation,inparticular,hasimprovedas"working"leads arenowautomaticallyupdatedbaseduponemailactivity.Bycapitaliz- ingonitsexistingsalesprocess,Chrisdidn’thavetoteachhisteamanew methodtoimproveondataintegrity. HeavilyreliantonBoostOptix,Strongviewnowhasapproximately20%of allitsCRMdataautomatedbyBoostOptix'ssolution.Withmorethan 5,000emailsbeingsentandreceivedamonth,Strongviewhasexperi- encedbothavaluableincreaseintheproductivityofhisteamanda morestreamlined,manageablereportingprocess. “Inadditiontosaving timeinautomationof Leads,thefactthat BoostOptixrunsinthe backgroundreally acceleratedsalesrep efficiency” StrongviewCaseStudy
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