Ignidata - Startup Lisboa

1. Hugo Matinho - Founder & CTO
@reactivedata
hugo.matinho@ignidata.com

2. It’s easy gathering insights in developed economies

3. Try gathering insights from 500 male persons
aged between 18-30 in a developing economy
in less than 24 hours

4. with ignidata you can
insights from global audiences in real time

5. Ignidata partners with mobile apps and websites with large audiences in a global scale
surveying their audiences for insights regarding a brand

6. We have a total addressable market (TAM) of 2,6 Billion Euros
(opinion and audience research)*
* Source: ESOMAR Global Market Research 2014 industry report

7. Pollfish
instant.l
y
Google
Ignidata
Qualtric
s
Survey
monkey
Gfk
Ipsos
Kanta
r
Nielsen
Realtime
Not realtime
AutomatedNot automated
Opinion and Audience Research
Ignidata automates reporting and distribution

8. Founders
Pedro Vilela
Business and Marketing
Hugo Matinho
Technology
2014
“One of Europe’s most innovative and investable ICT start-ups ”*
Incubating @ Startup Lisboa
Joined Bizspark Program @ Microsoft
Award: European Investor Gate
2015
€65,760.34 Investment from Collider & Seedrs
€52,597.41 follow-up from UK Business Angel
Established IGNIDATA LTD in the UK with Offices in the Tech City

9. Subscription
Each Answer - €0,40 (variable cost)
Platform Maintenance & Support - €2,498.89 (fixed cost) / Month
Example
Getting 5 answers from 500 male respondents in Brasil aged between 18 and 30 years old would cost €3498,89

10. Q1 2016
Unilever - Axe Brand (£5000)
Dow Jones - Wall Street Journal
Partner with Uber
Q2 2016
Expansion inside Unilever (Dove, TRESemmé)
Following lead on Global Media Group
Q3 2016
Expansion inside Dow Jones
(The Times, The Sun)
Q4 2016
Follow up with Havas
Follow up with Ogilvy

11. CAP Table
Ignidata PT
Collider & Seedrs
Private Business Angel
11%
10%
79%

12. We are raising
Suppliers
Team
Marketing
Total
24,526.20 €
169,840.00 €
55,000.00 €
249,366.20 €
Upgrading the team
6 new hires
Business Development in UK
Run Marketing Campaigns

13. Possible Exits
M&A from current customers
M&A from competition

14. Hugo Matinho - Founder & CTO
@reactivedata
hugo.matinho@ignidata.com
Thank You